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Are your Amazon sales dropping and your ACoS skyrocketing? Before you take a sledgehammer to your PPC campaigns, you need to look under the hood of your business.
In this episode, Michael sits down with Elizabeth Greene from Junglr to discuss why the biggest threats to your Amazon advertising performance usually have nothing to do with your ads. They break down the exact weekly “push-pull” diagnostic report they use to uncover 5 hidden operational issues that are secretly draining your ad budget and killing your profit margins.
We’ll see you in The PPC Den!
Episode Highlights
- 00:00 – Intro
- 02:15 – Why Non-PPC Issues Are Your Biggest Ad Problem
- 04:00 – The “Push-Pull” Report: Junglr’s Weekly Diagnostic Flow
- 12:27 – Issue #1: Inventory & The “45-Day Coverage” Sweet Spot
- 18:43 – Issue #2: Hidden Buy Box & Regional Shipping Problems
- 22:51 – Agency Scope of Work: Should Ad Agencies Fix Operations?
- 27:34 – Issue #3: How Pricing Changes Destroy Sales Velocity
- 33:12 – Issue #4: Catalog Chaos & Variation Splits Wasting Ad Spend
- 35:00 – Issue #5: Why High Return Rates Secretly Kill Your Profitability
Links & Resources
- 🦡 GET AD BADGER ➡️
- Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising
- Where to find Elizabeth Greene from Junglr
- https://www.linkedin.com/in/elizabeth-greene-junglr
- 10 Steps to Maximize Amazon FBA Inventory Limits
- How Do I Evaluate Amazon Buyers’ Activity After Black Friday-Cyber Monday?
- Tackle 70% Wasted Spend with N-Gram Laddering in Amazon Ads
- 📚 Unlock our FREE comprehensive Amazon Marketing Playbook
- Subscribe to our newsletter
- Transform your workflow with our comprehensive Amazon Advertising checklist
- Review all our show notes
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If you missed them, check out our previous episodes of The PPC Den Podcast:
Find even more episodes here.
Podcast Credits
- Host and Executive Producer: Michael Erickson Facchin
- Guest Co-Host: Elizabeth Greene
- Senior Producer: Nancy Lili Gonzalez
- Podcast Coordinator and Graphic Designer: Sofiia Podash
- Video and Audio Editor: Pedro Moreno
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