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In this episode, host Mike chats with Shane White from NoBul Partners about practical and highly effective ways to use AI in Amazon marketing.
Shane explains his transition from ChatGPT to Claude, highlighting its powerful capabilities in visualizing large datasets and generating client-ready presentations.
He also shares a clever hack for training the AI to scrape a client’s website to automatically match brand colors and fonts in slide decks.
We’ll see you in The PPC Den!
Episode Highlights
- 00:00 – Intro
- 02:30 – AI in Amazon marketing
- 03:45 – Claude vs. ChatGPT
- 05:20 – AI data visualization
- 08:15 – Presentation branding hack
- 12:00 – Time-saving benefits
- 15:30 – Merging data sources
- 19:10 – Training AI memory
- 22:45 – Final takeaways
Links & Resources
- 🦡 GET AD BADGER ➡️
- Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising
- Our guest today is Shane White from NoBul Partners
- 3 Unfair Advantages of the Top 1% of E-commerce Brands
- We Tested AI Video Ads — Here’s What Improved Our ROAS
- Amazon Growth Lessons from an 8-Figure Agency: Audit-Proof Accounts & Client Goal-Setting
- 📚 Unlock our FREE comprehensive Amazon Marketing Playbook
- Subscribe to our newsletter
- Transform your workflow with our comprehensive Amazon Advertising checklist
- Review all our show notes
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If you missed them, check out our previous episodes of The PPC Den Podcast:
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Podcast Credits
- Host and Executive Producer: Michael Erickson Facchin
- Guest Co-Host: Shane White
- Senior Producer: Nancy Lili Gonzalez
- Podcast Coordinator and Graphic Designer: Sofiia Podash
- Video and Audio Editor: Pedro Moreno


