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In this episode, Michael and Sean Stone dive into the biggest Amazon opportunities of 2025 — how to leverage Amazon Marketing Cloud Audiences and the new Deals rules to maximize Q4 performance. They share real account insights, campaign strategies, and explain why now is the best time ever to be selling on Amazon.
We’ll see you in The PPC Den!
Episode Highlights
- 00:00 – Intro
- 01:31 – Why Q4 2025 is crucial for Amazon marketers
- 05:01 – AMC Audiences – segmentation & targeting
- 12:01 – Creating high-impact deals in AMC
- 18:31 – Success stories using AMC audiences & deals
- 23:01 – Advanced tips: Optimizing campaigns for peak Q4 performance
- 28:01 – Common pitfalls and how to avoid them
- 32:01 – What to watch in AMC & Amazon marketing
- 34:31 – Wrap-up
Links & Resources
- 🦡 GET AD BADGER ➡️
- Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising
- Our guest today is Sean Stone, founder of Stone’s Goods
- The Simplified Q4 Bids & Budget System for Amazon Sellers
- What are The Biggest Trends in Amazon PPC Q4 of 2021
- Q4 Strategy for Amazon Advertising in 2021: How Do You Prepare?
- Amazon Marketing Cloud: Retarget Viewers & Cart Abandoners
- 📚 Unlock our FREE comprehensive Amazon Marketing Playbook
- Subscribe to our newsletter
- Transform your workflow with our comprehensive Amazon Advertising checklist
- Review all our show notes
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If you missed them, check out our previous episodes of The PPC Den Podcast:
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Podcast Credits
- Host and Executive Producer: Michael Erickson Facchin
- Guest Co-Host: Sean Stone
- Senior Producer: Nancy Lili Gonzalez
- Podcast Coordinator and Graphic Designer: Sofiia Podash
- Video and Audio Editor: Pedro Moreno
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