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Want to win on Amazon? Join our chat with Michael and Joe Shelerud from Ad Advance. We’ll simplify how to calculate your target ACOS and show you ways to make products that keep customers coming back, building a super strong brand in the process. Plus, we’ll talk about boosting your repeat purchase rate to keep the sales rolling in.
Get ready to race ahead in Amazon’s marketplace with strategies that put you in the lead.
This episode is a rerelease of one of our most popular episodes. Please note the resources and link section for any relevant updates.
We’ll see you in The PPC Den!
Episode Highlights
- 00:00 – Welcome
- 1:50 – Small Talk: A Warm Winter at Minnesota
- 4:00 – How to Encourage More Repeat Buys at No Cost?
- 6:43 – Who Dominates in Profitable Per-Click Spending?
- 10:27 – Why is Branding Expensive?
- 14:20 – Starting Small: You Don’t Need Many Products
- 17:25 – Exploring the Customer Loyalty Analytics Dashboard
- 18:25 – The Math Behind Your Target ACOS
- 21:40 – Increasing Repeat Purchases
- 23:58 – Key Drivers of Lifetime Value After the First Sale
- 27:36 – Should Brand Search Strategy Change Despite Uncertainty
- 31:00 – Rapid Fire
Links & Resources
- 🦡 GET AD BADGER ➡️
- Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising
- How Can I Best Use The Product Opportunity Explorer For My Amazon PPC Campaign?
- How Can I Become An Advanced Amazon Marketer?
- How Can I Reach My Full Potential In The Amazon PPC Space?
- How Can I Best Use Amazon Marketing Cloud?
- Analyzing 2 Amazon Advertising PPC Accounts With Low ACOS
- The Secret To Improving Your ACOS And Revenue For Your Amazon PPC Campaign
- 📚 Unlock our FREE comprehensive Amazon Marketing Playbook
- Subscribe to our newsletter
- Transform your workflow with our comprehensive Amazon Advertising checklist
- Review all our show notes
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If you missed them, check out our previous episodes of The PPC Den Podcast:
Find even more episodes here.
Podcast Credits
- Host and Executive Producer: Michael Erickson Facchin
- Guest Co-Host: Joe Shelerud
- Senior Producer: Nancy Lili Gonzalez
- Podcast Coordinator and Graphic Designer: Sofiia Podash
- Video and Audio Editor: Pedro Moreno
