SUBSCRIBE
Is Amazon DSP actually worth it or is it just a massive budget burner? In this episode Michael sits down with Sam Lee from Trivium to talk about how Amazon DSP is changing fast. If you think you need fifty thousand dollars just to get started you are completely wrong. Sam shares his exact blueprint on how to launch successful DSP campaigns with a starting budget of just five thousand dollars.
They talk about the exact benchmarks your brand needs before launching and how to avoid stealing your own organic sales with bad retargeting. They also dive into Amazon Marketing Cloud to see if your ads are actually bringing in new customers or just wasting cash.
But the biggest secret in this episode is something most sellers completely miss. Sam explains how to get completely free ad spend directly from your Amazon rep through a hidden program they call Added Value.
They also discuss how to get insane single digit cent clicks on video ads and how to use Amazon audiences to drive super cheap traffic straight to your Shopify or DTC website.
Check out the episode to get the full strategy and don’t forget to subscribe. Drop a comment below to let us know if you are already using DSP or if you have any questions for Sam and Mike.
We’ll see you in The PPC Den!
Episode Highlights
- 00:00 – Intro
- 01:45 – Is Amazon DSP getting hotter or cooler?
- 03:26 – Why DSP used to be locked away from sellers
- 05:00 – The exact benchmarks you need before starting DSP
- 08:35 – Insane single-digit cent clicks with new video ads
- 13:30 – Easy wins with cross-selling and smart retargeting
- 17:10 – Tracking the real path to purchase with AMC
- 21:40 – How to stop DSP from stealing your organic sales
- 30:50 – Unlocking free ad money from Amazon reps
- 37:20 – Using Amazon audiences to drive traffic to your DTC site
Links & Resources
- 🦡 GET AD BADGER ➡️
- Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising
- Meet Sam Lee, VP at Trivium Group. Living life at the intersection of surfer and seller. All things Amazon. DSP aficionado. Turning video insights into actionable growth. Be you, they’ll adjust.
- Crack Q4 2026 with AMC Audiences & Deals
- Using Amazon DSP and AMC to Fully Understand the Customer Journey
- How Do I Get Started With Amazon DSP?
- An Introduction to Targeting Options on the Amazon DSP
- 📚 Unlock our FREE comprehensive Amazon Marketing Playbook
- Subscribe to our newsletter
- Transform your workflow with our comprehensive Amazon Advertising checklist
- Review all our show notes
Subscribe to our Newsletter
If you missed them, check out our previous episodes of The PPC Den Podcast:
Find even more episodes here.
Podcast Credits
- Host and Executive Producer: Michael Erickson Facchin
- Guest Co-Host: Sam Lee
- Senior Producer: Nancy Lili Gonzalez
- Podcast Coordinator and Graphic Designer: Sofiia Podash
- Video and Audio Editor: Pedro Moreno
