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Today, we are joined by the amazing Maryna from the Ad Badger team. If you have ever wondered why your Amazon PPC performance suddenly dropped, even when your bids, keywords, and competitor pricing look perfect this episode is for you. Maryna shares her brilliant workflow for managing massive Amazon accounts that juggle thousands of SKUs.
We discuss how to combine three essential Amazon reports into one master spreadsheet to accurately track your inventory levels. But the real magic happens next: we explore how to feed that data into AI chatbots, like Claude or Gemini, to instantly generate beautiful, actionable dashboards.
We’ll see you in The PPC Den!
Episode Highlights
- 00:00 – Intro
- 01:28 – The challenge of tracking inventory for large accounts
- 02:25 – How hidden low stock secretly ruins PPC performance
- 05:35 – The 3 essential Amazon reports you need to download
- 06:03 – Reading the master spreadsheet for stock and inbound data
- 08:28 – How Amazon penalizes your ranking when inventory drops
- 09:21 – Turning spreadsheets into a Claude dashboard
- 14:31 – Spotting restocked SKUs that are ready to be pushed
- 16:41 – Exactly when to pause, trim, or boost PPC budgets
Links & Resources
- 🦡 GET AD BADGER ➡️
- Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising
- Today on the show, we’re thrilled to welcome Maryna Nelep, an Amazon PPC manager and proud member of our Ad Badger family!
- How to Audit Your Amazon PPC Account Using Bulk Files and Business Reports
- You’re Not Out of Stock, So Why Are Your Sales Down?
- Why Amazon PPC Bulk Files Are More Powerful Than Ever (And How to Get Started)
- 3 Bad Habits in Amazon PPC It’s Time to Break
- 📚 Unlock our FREE comprehensive Amazon Marketing Playbook
- Subscribe to our newsletter
- Transform your workflow with our comprehensive Amazon Advertising checklist
- Review all our show notes
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If you missed them, check out our previous episodes of The PPC Den Podcast:
Find even more episodes here.
Podcast Credits
- Host and Executive Producer: Michael Erickson Facchin
- Guest Co-Host: Maryna Nelep
- Senior Producer: Nancy Lili Gonzalez
- Podcast Coordinator and Graphic Designer: Sofiia Podash
- Video and Audio Editor: Pedro Moreno
