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In this episode, Michael Erickson Facchin and Mansour Norouzi break down the biggest Amazon Ads updates following UnBox 2025. They talk about why the first half of the year felt tougher for many sellers, how to read market signals the right way, and how new tools — from the unified ad console and advanced reporting to AI assistants in DSP and AMC — can help brands make smarter decisions, stay profitable, and position themselves for growth heading into 2026.
We’ll see you in The PPC Den!
Episode Highlights
- 00:00 — Intro
- 05:40 — Update #1: Unified Ad Console (DSP & Sponsored Ads)
- 09:47 — Update #2: New Powerful Reporting & 15-Month Lookback
- 11:51 — Update #3: Ads Agent (AI Assistant for DSP)
- 19:26 — Update #4: Amazon Marketing Cloud (AMC) AI Assistant
- 23:05 — Update #5: Sponsored Brand Reserve Share of Voice
- 33:00 — Update #6: AI-Curated Sponsored Brand Collections
- 37:40 — Update #7: AI-Powered Product Prompts & Rufus Integration
- 47:00 — Update #8: Sponsored Product Video (Rated 10/10 Impact)
- 52:00 — Update #9: Creative Agent for Video/Image Generation
- 53:18 — Update #10: Advanced Brand Store Analytics
- 54:45 — Summary
Links & Resources
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Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising
Our guest today is Mansour Norouzi at Incrementum Digital
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Podcast Credits
- Host and Executive Producer: Michael Erickson Facchin
- Guest Co-Host: Mansour Norouzi
- Senior Producer: Nancy Lili Gonzalez
- Podcast Coordinator and Graphic Designer: Sofiia Podash
- Video and Audio Editor: Pedro Moreno
