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In this episode, Michael sits down with Joshua Rawe from AmplyCell to explore a quiet revolution inside Amazon advertising. Together, they unpack how AI is taking over the heavy lifting — from creating videos to analyzing data — and why the future of selling on Amazon will belong to those who can think both creatively and technically. You’ll discover how Amazon’s newest AI tools are not just changing ads, but redefining what it means to be a marketer.
We’ll see you in The PPC Den!
Episode Highlights
- 00:00 – Intro
- 02:15 – Are Amazon advertisers becoming more like electricians?
- 08:10 – Inside Amazon’s new AI creative studio
- 12:37 – The rise of AI assistants for sellers and account optimization
- 17:22 – How Amazon now builds listings from a Shopify URL
- 20:55 – AI in Product Opportunity Explorer
- 24:48 – Why AI still needs human logic and interpretation
- 29:30 – Practical ways to use AI in PPC today
- 33:18 – The marketer of tomorrow: technical + creative
- 37:02 – Adapting before AI does it for you
Links & Resources
- 🦡 GET AD BADGER ➡️
- Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising
- Our guest today is Joshua Rawe, co-founder AmpliSell
- A tool I use every month to better manage my Amazon PPC campaigns
- We Tested AI Video Ads — Here’s What Improved Our ROAS
- Creative Optimization and Partnerships with Roku for Amazon Video Campaigns
- Amazon Product Page Optimization in a Rufus AI World
- 📚 Unlock our FREE comprehensive Amazon Marketing Playbook
- Subscribe to our newsletter
- Transform your workflow with our comprehensive Amazon Advertising checklist
- Review all our show notes
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Podcast Credits
- Host and Executive Producer: Michael Erickson Facchin
- Guest Co-Host: Joshua Rawe
- Senior Producer: Nancy Lili Gonzalez
- Podcast Coordinator and Graphic Designer: Sofiia Podash
- Video and Audio Editor: Pedro Moreno
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