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Hey! I just recorded a killer episode with Anton from SellWave Agency all about Amazon PPC bulk files. I know spreadsheets sound boring, but paired with AI, they are a total superpower right now.
Amazon’s official guide will just overwhelm you, so we break down the actual right way to get started without losing your mind.
Plus, here’s the best part I’ve got for you: a free Bulk File Starter Kit! It’s a custom template that tells you exactly what to type into every single cell to easily build your first Auto and Manual campaigns from scratch.
We’ll see you in The PPC Den!
Episode Highlights
- 00:00 – Intro
- 01:38 – Why bulk files still rule
- 02:40 – Ignoring Amazon’s official guide
- 07:50 – Campaign structure & naming
- 13:00 – Bulk sheets 101
- 18:09 – Auto campaign starter kit
- 28:33 – Manual campaign setup
- 30:05 – Saving time with SOPs
- 36:50 – Quality control
- 38:21 – Outro
Links & Resources
- Want to follow along? Grab the free starter kit we talked about right here.
- 🦡 GET AD BADGER ➡️
- Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising
- Our guest today is Anton Kimfors, CEO at SellWave
- How to Audit Amazon PPC Campaigns Using Bulk Files and Pivot Tables
- Why and How to Use New Bulk Sheet Features in Amazon Ads
- 3 Bulk File Myths, Debunked
- 3 Reasons You’re Still Not Using Bulk Sheets and What to Do About It
- 📚 Unlock our FREE comprehensive Amazon Marketing Playbook
- Subscribe to our newsletter
- Transform your workflow with our comprehensive Amazon Advertising checklist
- Review all our show notes
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If you missed them, check out our previous episodes of The PPC Den Podcast:
Find even more episodes here.
Podcast Credits
- Host and Executive Producer: Michael Erickson Facchin
- Guest Co-Host: Anton Kimfors
- Senior Producer: Nancy Lili Gonzalez
- Podcast Coordinator and Graphic Designer: Sofiia Podash
- Video and Audio Editor: Pedro Moreno
