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This time we’re diving into something truly under the radar that I’ve been thinking about for years: the eternal battle of Same SKU versus Other SKU ad sales.
A lot of sellers don’t even realize one crucial detail. When you look at the revenue column in your ad account, you’re not just seeing the sales of the exact product you’re advertising. By default, Amazon lumps in the sales of your other products if a buyer clicks on your ad but ultimately chooses a different size, color, or a completely different item from your catalog. In this fresh episode of the PPC Den, we’ll break down why this phenomenon can make your ACoS look way worse than it actually is, and how this confusion often pushes advertisers into making bad optimization decisions.
We’ll see you in The PPC Den!
Episode Highlights
- 0:00 – Live from the Austin trails
- 0:29 – What Amazon’s dashboard is hiding from you
- 1:32 – How Other SKU sales actually work
- 2:22 – The ONE report you need to download right now
- 3:58 – Is your ACoS secretly terrible? Let’s uncover the truth
- 5:45 – The “Click Magnet” Strategy
- 7:00 – Which product gets the click, and which closes the deal?
- 9:21 – When to cut the cord on a weak product
- 9:41 – The biggest blended ACoS mistake you’re probably making
Links & Resources
- 🦡 GET AD BADGER ➡️
- Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising
- How Do I Export Search Query Performance Dashboard Data?
- The Product-Level TACoS Flaw: How “Other SKU Sales” Are Ruining Your Math
- How Can I Use Amazon’s New Dashboard To Boost My Amazon PPC Sales?
- What is the SKU Economics Report and How It Boosts Amazon Ads?
- When Higher Total ACOS Means More Profit
- How Many Clicks Before You Kill a Keyword? (The CPS Rule Amazon Sellers Ignore)
- 📚 Unlock our FREE comprehensive Amazon Marketing Playbook
- Subscribe to our newsletter
- Transform your workflow with our comprehensive Amazon Advertising checklist
- Review all our show notes
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If you missed them, check out our previous episodes of The PPC Den Podcast:
Find even more episodes here.
Podcast Credits
- Host and Executive Producer: Michael Erickson Facchin
- Senior Producer: Nancy Lili Gonzalez
- Podcast Coordinator and Graphic Designer: Sofiia Podash
- Video and Audio Editor: Pedro Moreno
