ChatGPT, the newest AI content generator, has taken the marketing world by storm and threatens to take everything we know about marketing and copy generation and turn it on its head. In this blog post, Michael Facchin of Ad Badger and Joshua Rawe from eSpark dissect ChatGPT to reveal how you can incorporate it into your Amazon marketing strategies.
What Is ChatGPT And What Does It Do?
GPT stands for Generative Pre-trained Transformer. It’s an artificial intelligence program with chat capabilities.
The reason why ChatGPT caused a storm is that it’s more than an AI content generator. GPT can take prompts and create content according to your prompts.
Here are some of the things GPT can do in general and on Amazon advertising:
- Generate written content to your specifications
- Generate ideas for product descriptions and advertising copy
- Create social media posts
- Analyze customer feedback and identify trends and insights
- Organize and format text
How Will GPT Change Our Workflow On Amazon Advertising?
Traditionally, when creating a listing on Amazon advertising, you must first identify core keywords, do competitor analysis to find a differentiator for your product, develop a tone of voice, then write the listing copy.
Without GPT, this could take you 2-3 hours.
With GPT, this workflow can take about 30 minutes.
If you give GPT your core keywords, add your value propositions, and ask it to write in your preferred tone of voice, it’d generate a product description that would need only a few tweaks to make it Amazon-ready.
Making the most of GPT to create a more streamlined workflow is all about knowing your core tasks. For example, you can feed keywords into ChatGPT and ask it to prepare a product description, incorporating your USPs and keeping it within a specific character limit.
Will GPT Change The Future Of Amazon Advertising?
Look back at the evolution of technology and its application in the workspace. You’ll realize that software as a service was a ground-breaking solution for helping people automate repetitive tasks and have more time to attend to other tasks.
GPT operates under the same concept, but unlike software as a service which has more defined applications, GPT is versatile.
It can create anything from an Amazon product description to a basic program code. For example, if you download your search query performance report and have no idea where to start, you can chat with GPT to get ideas on analyzing the report.
Can GPT Replace Copywriters?
Ah, the question that strikes fear into the hearts of copywriters worldwide. Well, GPT can’t wholly replace copywriters, but it will take on some of the tasks performed by copywriters.
For example, a copywriter needs to dive into a competitor’s listings to find the positives and negatives of the competitor’s product. This helps guide the general direction of an Amazon listing copy.
With GPT, you can ask what common complaints are about a particular product, and it’ll compile that information for you. It can even create product listing copy based on the necessary parameters, but a copywriter needs to tweak it to give it that human touch.
Watch Michael and Joshua experiment with many of the ChatGPT Amazon marketer benefits in this podcast snippet:
Will GPT Replace Google Sheets And Excel?
GPT is a text-based platform, so it can’t support the functionality of Excel spreadsheets. It can, however, create Excel macros and formulas for your spreadsheet.
Excel and Google Sheets are crucial for Amazon advertisers to visualize and make sense of multiple Amazon PPC data points. If you have a spreadsheet formula you don’t understand, you can paste it into GPT and ask it to explain how it works. GPT can also help you create Excel formulas for comparing data sets in different spreadsheets.
For example, if you want to compare Amazon PPC campaign performance reports for two different months, you could ask GPT to create an Excel formula that compares two separate lists of keyword performance. The formula would need to identify the common keywords in both lists and display the difference in click performance.
This would make it so much easier to work with bulk files and bulk sheets and save you a lot of time. This is helpful for anyone who isn’t using an Amazon PPC Software Tool, like Ad Badger.
Can ChatGPT Help Me Write Python Scripts?
GPT can read code and explain what it does, which makes it an efficient coding buddy. It can also create code from scratch for simple programs, and you can copy and paste it.
For example, if you ask GPT to create a Python script that will scrape the top 100 product search results on Amazon, it’ll give you code you can copy and paste and then run on your computer.
Python scripts come in handy when you want to automate some aspects of Amazon PPC advertising like data scraping, reporting, and visualizing. Coding is a skill you need to make a better Amazon advertiser, and GPT can flatten the learning curve.
You can also use GPT to flesh out a Python script for you or ask it for clarification. It’s a coding assistant that you can use to polish up your coding or generate simple scripts from scratch.
What Else Can ChatGPT Do For Amazon Marketers?
GPT’s knowledge cut-off is 2021. The AI program doesn’t know anything beyond 2021, yet it’s already powerful enough to cause ripples in the marketing world.
When GPT gets plugged into the internet, its applications will be endless. You could ask it to scrape Amazon for your competitors’ listings and list down the top customer complaints. This would completely automate the product research process for Amazon marketers.
Alternatively, you could personalize it to do tasks specific to your company. For example, you can feed it your company policies and connect it to your internal communications channels so your team can get quick answers to common questions.
You could also program it to train new employees, so you don’t use valuable man-hours running new hires through your company policies and systems.
The potential applications of GPT stretch as far as your imagination.
What’s Next For ChatGPT?
ChatGPT has caused excitement and dread in equal measure. On the one hand, some people think it’ll take their jobs and render them obsolete. On the other hand, we have people excited to incorporate it into their businesses to make operations more efficient.
GPT is a tool with massive potential to make research and copywriting easier for Amazon marketers. Think of it as a calculator. Calculators make mathematics easier, but they don’t render mathematicians obsolete.
Have you given ChatGPT a test drive yet?
Bernard Gatheru
Contributing Writer
B2B eCommerce content writer. Amazon listing expert. Likes hiking up hills and sweating at the gym.
The PPC Den Podcast
If you enjoy supplementing your long reads with audio or video, we cover this topic on our podcast as well, The PPC Den.
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Special thanks to Joshua Rawe, Bernard Gatheru, Pedro Moreno, Karolina Facchin, Myreen Garcia Sejalbo, Nancy Lili Gonzalez, and Michael Erickson Facchin for the production of this blog.
