Ad Badger is working hard on our app and we can't wait to update you on our progress.

Stay tuned!

October 30, 2019

App Updates

Upgrades to how we link with Amazon. It’s now easier and faster for us to sync data with Amazon

We’ve added the ability to add new keywords directly inside exactly our Account Navigator. 

October 30, 2019

August 20, 2019

Bids By Badger Update: Product Targets

Bids By Badger Algorithm v0.89

Our most popular tool getting a much-needed functionality upgrade! We’ll be adding in the ability to optimize product-target bids, which is going to be huge!

 

August 20, 2019

July 29, 2019

Ability to edit Budgets & Change Campaign Names + Auto Target Bidding

We’ve finally added the ability to change budgets and campaign names from within our app.

The goal with our Account Navigator is to remove the need to log into Amazon to manage PPC Campaigns. This is a small step in the right direction! 

We are also working on deepening the integration with the 4 automatic campaign targets (Substitutes, Compliments, Close Match, and Loose Match) into our Bids by Badger algorithm. 

July 29, 2019

July 23, 2019

Bids by Badger: Algorithm Update 0.86

Faster way to throttle poor performers implemented. 

We identified scenarios where keywords were found to be lagging performers, and that it would take several days for the CPC to be reduced on these high-ACOS keywords. Our new algorithm will get to a target settled bid about 300% faster now. 

Better bid optimization, faster, brought to you by Bids by Badger.

July 23, 2019

July 16, 2019

New Navigator, View Product Targets and Auto Targets

Today we launched the first of many beautifully reimagined pages on our application!

The Account Navigator now gives users the ability to view Product Targets and Auto Targets inside their Amazon campaigns.

July 16, 2019

July 15, 2019

Bids by Badger, Bug Identified

v1.02

We have identified a bug that was causing errors with updating bids in our Bids by Badger automated tool.

This bug impacted campaigns with more than 1,000 keywords, however, our awesome developers have fixed this problem.

We will be launching the solution by the end of this week.

July 15, 2019

June 7, 2019

New Bug Found, Navigator Pressure Testing

v1.01

We have recently identified a bug impacting our Positive Keyword Tool. This causes not all converting terms to be returned. 

We’re going to push out a hot fix in the next several calendar days. The good news is we are currently working on a new version of the PKW tool which will allow users to add new keyword directly from our app. 

The new campaign navigator which will act as a full-on-replacement for Seller Central’s campaign manager is being pressure tested. A few more bugs to fix and it should be live the week of June 10th!

It will have the ability to add/edit campaigns, keywords, include PAT’s, etc…

June 7, 2019

May, 2019

Compare 2 Metrics in Navigator

Coming in a June release, we’re adding the ability to compare two metrics in our navigator. 

We’ve tested the UI and worked hard to ensure it’s faster than comparing 2 metrics than inside Amazon.

You can see how fast this is below!

ad badger navigator 2 metrics at once

May, 2019

May 28, 2019

Small Changes Pushed

v 0.93

We now display items with 0 impressions, previously we did not. 

Negative Keyword Predator (Daily NKW Automator) now displays what rule added the search term to negative keyword.

You can also select a max bid cap in Bids By Badger (our bid optimizer). It defaults to $5.00.

ACOS in BBB now displays as % rather than number.

May 28, 2019

May 15, 2019

Bulk Operations File Study

Brett & Stephen begin studying bulk operations files to see how we can incorporate similar functionality into our app to help very large accounts (+50K SKU’s) manage their campaigns faster than a speeding badger. brett and stephen studying bulk files

May 15, 2019

December, 2017

Negative Keyword Automation: The Negative Keyword Predator

v 0.2

Never have a search term misbehave again. 

Set your parameters, or pick from Ad Badger’s pre-built rules. Then, every night, The Badger will scan through your search terms and add new negative keywords based on your rules. 

Example:

Scan nightly for a search term that gets over 50 clicks without a conversion. 

AND we are able to scan through and add-up 6 months at a time. This helps you find any sneaky term that just gets a few clicks per month, but long-term can spend 100 bucks a year. 

negative keyword automation ad badger

December, 2017

August 2017

Negative Keyword Forage Tool

v 0.1

Never download a search term report to optimize negative keywords.

We release our “Negative Keyword Forage Tool”. This allows our users to set up parameters (say, over 25 clicks without a conversion), and see those search terms. From there, just click on the search term,  and add as negative. 

August 2017

April, 2017

Badger Logo is Designed

Fierce. Cunning. Ferocious. Ready to rip your competition to shreds. 

April, 2017

March, 2017

The Badger Begins Building his Software

Version 0.1

March, 2017