Ad Badger is working hard on our app and we can't wait to update you on our progress.
October 30, 2019
Upgrades to how we link with Amazon. It’s now easier and faster for us to sync data with Amazon
We’ve added the ability to add new keywords directly inside exactly our Account Navigator.
August 20, 2019
Bids By Badger Update: Product Targets
Bids By Badger Algorithm v0.89
Our most popular tool getting a much-needed functionality upgrade! We’ll be adding in the ability to optimize product-target bids, which is going to be huge!
July 29, 2019
Ability to edit Budgets & Change Campaign Names + Auto Target Bidding
We’ve finally added the ability to change budgets and campaign names from within our app.
The goal with our Account Navigator is to remove the need to log into Amazon to manage PPC Campaigns. This is a small step in the right direction!
We are also working on deepening the integration with the 4 automatic campaign targets (Substitutes, Compliments, Close Match, and Loose Match) into our Bids by Badger algorithm.
July 23, 2019
Bids by Badger: Algorithm Update 0.86
Faster way to throttle poor performers implemented.
We identified scenarios where keywords were found to be lagging performers, and that it would take several days for the CPC to be reduced on these high-ACOS keywords. Our new algorithm will get to a target settled bid about 300% faster now.
Better bid optimization, faster, brought to you by Bids by Badger.
July 16, 2019
New Navigator, View Product Targets and Auto Targets
Today we launched the first of many beautifully reimagined pages on our application!
The Account Navigator now gives users the ability to view Product Targets and Auto Targets inside their Amazon campaigns.
July 15, 2019
Bids by Badger, Bug Identified
We have identified a bug that was causing errors with updating bids in our Bids by Badger automated tool.
This bug impacted campaigns with more than 1,000 keywords, however, our awesome developers have fixed this problem.
We will be launching the solution by the end of this week.
June 7, 2019
New Bug Found, Navigator Pressure Testing
We have recently identified a bug impacting our Positive Keyword Tool. This causes not all converting terms to be returned.
We’re going to push out a hot fix in the next several calendar days. The good news is we are currently working on a new version of the PKW tool which will allow users to add new keyword directly from our app.
The new campaign navigator which will act as a full-on-replacement for Seller Central’s campaign manager is being pressure tested. A few more bugs to fix and it should be live the week of June 10th!
It will have the ability to add/edit campaigns, keywords, include PAT’s, etc…
Compare 2 Metrics in Navigator
Coming in a June release, we’re adding the ability to compare two metrics in our navigator.
We’ve tested the UI and worked hard to ensure it’s faster than comparing 2 metrics than inside Amazon.
You can see how fast this is below!
May 28, 2019
Small Changes Pushed
We now display items with 0 impressions, previously we did not.
Negative Keyword Predator (Daily NKW Automator) now displays what rule added the search term to negative keyword.
You can also select a max bid cap in Bids By Badger (our bid optimizer). It defaults to $5.00.
ACOS in BBB now displays as % rather than number.
May 15, 2019
Bulk Operations File Study
Brett & Stephen begin studying bulk operations files to see how we can incorporate similar functionality into our app to help very large accounts (+50K SKU’s) manage their campaigns faster than a speeding badger.
Negative Keyword Automation: The Negative Keyword Predator
Never have a search term misbehave again.
Set your parameters, or pick from Ad Badger’s pre-built rules. Then, every night, The Badger will scan through your search terms and add new negative keywords based on your rules.
Scan nightly for a search term that gets over 50 clicks without a conversion.
AND we are able to scan through and add-up 6 months at a time. This helps you find any sneaky term that just gets a few clicks per month, but long-term can spend 100 bucks a year.
Negative Keyword Forage Tool
Never download a search term report to optimize negative keywords.
We release our “Negative Keyword Forage Tool”. This allows our users to set up parameters (say, over 25 clicks without a conversion), and see those search terms. From there, just click on the search term, and add as negative.
Badger Logo is Designed
Fierce. Cunning. Ferocious. Ready to rip your competition to shreds.
The Badger Begins Building his Software