Finding Your Audience in Amazon’s Demand-Side Platform (DSP)
Introduction to The Amazon DSP First of all, if you ask anyone at Amazon, you’ll soon learn that DSP and …
Read MoreFinding Your Audience in Amazon’s Demand-Side Platform (DSP)
Introduction to The Amazon DSP First of all, if you ask anyone at Amazon, you’ll soon learn that DSP and …
Read MoreFinding Your Audience in Amazon’s Demand-Side Platform (DSP)
Back in the day, circa 2010 AD, match type’s didn’t exist. Amazon would essentially sort your product and automatically determine …
Read MoreHow Amazon Product Targeting in Manual Campaigns Really Works
A wise man once remarked, “I tried to pay attention, but attention paid me.” Now, more than ever, increased attention will pay dividends with …
Change seems to be the theme of 2020, and the new feature allowing sellers to edit the creative for Sponsored Brand …
Read MoreHow to Change the Creative for Sponsored Brand Ads │ New in 2020
Without knowing your numbers you can’t possibly understand your business. We’ve been tracking key metrics that lead to success when …
Read MoreWe Analyzed Over 500 Million Sponsored Product Ads During COVID-19… Here’s What We Found
Expanding territory has been the goal of many leaders. Thomas Jefferson made the Louisiana Purchase to expand America. Andrew Johnson …
Read MoreGrowing a Global Amazon Empire: How to Reach International Markets
“You are both the same, except one is better.” Do you know who said that? Thoreau? Longfellow? Frost? None of …