Free tool · Launching June 1

A free Amazon PPC audit so thorough you’ll wonder why we’re giving it away.

Drop in your Sponsored Products bulk file. See exactly where your dollars are bleeding, and how much you can recover, in 60 seconds.

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Recovery Forecast dashboard preview: USD 403,952 annualized sales lift in mint green, USD 34,308 incremental sales, USD 17,154 spend redirected
Built by Ad Badger. Amazon PPC software since 2016. Audits the Badger uses on real client accounts. 100% free. No account access required.
What you’ll find in under 60 seconds

Every dollar that’s not working, mapped.

One bulk file in. A full breakdown out, built around the exact diagnostics Ad Badger’s team runs on real Amazon ad accounts.

Recovery Forecast

See exactly how much you can claw back

A conservative model: take the spend that produced zero sales, recover half, redeploy it at a healthier ACoS. Output: projected annualized sales lift, incremental sales, and spend redirected.

  • Annualized sales lift in dollars. Not “potential.”
  • Projected ACoS & ROAS after recovery
  • The exact spend you can redeploy this month
Recovery Forecast: USD 403,952 annualized sales lift, USD 34,308 incremental sales, USD 17,154 spend redirected, projected ACoS 23.01%, projected ROAS 4.35x
Audit findings: 28 campaigns spent money with zero sales; 17 campaigns are not assigned to a portfolio
Bleeding campaigns

Catch the campaigns burning cash with zero sales

The Badger calls these “bleeders”: campaigns with real spend and zero return. They’re the fastest, safest place to recover wasted budget. The audit flags every one of them, plus the campaigns missing portfolio structure.

  • Every bleeder, with the exact spend amount
  • Suggested actions: pause, bid-cut, or rework
  • Portfolio gaps that hide rollup performance
Search-term waste

The full SP search-term breakdown, by order count

Drill into your Sponsored Products search-term report. See exactly how much spend went to terms with 0 orders, 1 order, 2+ orders. Most accounts find 70–80% of search-term spend on zero-order terms. Yours might too.

  • No-sales spend, share, and term count
  • Bucketed by 0, 1, 2, 3, 4, 5+ orders
  • Account-wide ACoS & ROAS at a glance
SP Search Term Report: 21,076 terms, USD 41,922 spend, USD 144,099 sales, ACoS 29.09%, ROAS 3.44x, with 81.84% of spend on zero-order terms
Spend by Match Type (auto, broad, phrase, exact) and Spend by ACoS Bucket (No Sales, 0-25%, 25-50%, 50-100%, >100%)
Match type & ACoS buckets

Find the channels quietly destroying your profit

Slice spend by match type (auto / broad / phrase / exact) and by ACoS bucket. See which match types are subsidizing the others, and how much spend is parked above your target ACoS, or worse, above 100%.

  • Auto vs. broad vs. phrase vs. exact: true cost of each
  • Spend & sales sitting above 50% / 100% ACoS
  • ROAS by match type, side-by-side
Full account visibility

Every SP, SB, and SD entity, counted

Most audits look at campaigns. The Badger’s looks at everything: search terms, negatives, keywords, product targeting, audience targeting, bid adjustments, across Sponsored Products, Sponsored Brands, and Sponsored Display.

  • Row counts across every entity type in your bulk file
  • Negative-keyword and negative-targeting coverage
  • SB & SD entities most audits silently skip
Counts across SP, SB, and SD entities: search terms, keywords, negatives, product targeting, audience targeting, bidding adjustments
Search-term cannibalizationIdentify terms competing across multiple campaigns & targets.
Negative-keyword gapsSpot terms that should already be negged at the campaign or ad-group level.
Bid-by-placement auditSee where your Top-of-Search and Product-Page modifiers are working, or burning.
How it works

Three steps. No account access. No fluff.

Step 01

Download your bulk file

From Seller Central, pull your Sponsored Products bulk file for the last 30 days. We’ll walk you through it if it’s new.

Step 02

Drop it into the audit

Upload the file. That’s it. The Badger reads it locally and runs the same diagnostics our team uses on managed accounts.

Step 03

Get your full report

Recovery forecast, bleeders, search-term waste, match-type & ACoS breakdowns, full entity counts. View it, download it, fix things.

Launching June 1

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