FREE DOWNLOAD — Amazon PPC Resource

Stop Building
Campaigns From Scratch.

Launch Auto & Manual Campaigns in Minutes — Not Hours.

The Bulk File Starter Kit is a done-for-you Excel & Google Sheets template that eliminates the guesswork from Amazon's confusing bulk upload format — so you can create Sponsored Products campaigns correctly, on the first try.

100% Free. No credit card. No spam. Instant download.

BulkFileStarterKit.xlsx
AUTO Campaign Manual – Broad Manual – Phrase Manual – Exact Column Guide
Campaign Name
Entity
Operation
ASIN
Daily Budget
Default Bid
Auto_Summer_Hat
Campaign
Create
B09XK72PL1
$25.00
$0.75
Manual_Exact_Q1
Campaign
Create
B07FKSLM3R
$40.00
$1.20
Broad_Brand_Push
Ad Group
Create
B08NNXT4KW
$30.00
$0.90
Phrase_Match_V2
Keyword
Create
B0CXLPQR88
$20.00
$0.60
Upload-Ready
THE STRUGGLE IS REAL

Amazon's Bulk Files Are a Formatting Nightmare.

And One Wrong Column Ruins the Whole Upload.

If you've ever stared at a blank bulk sheet wondering what goes in "Entity," "Operation," or "Campaign ID" - you're not alone.

The Format Is Baffling

Amazon's bulk file has 50+ columns, cryptic field names, and zero hand-holding. Miss one required field and your entire campaign fails to upload, with an error message that barely tells you why.

Manual Creation Doesn't Scale

Building campaigns one-by-one in Seller Central is fine for 2 products. But when you're managing 20, 50, or 100 SKUs? You're losing hours every single week to tedious, repetitive clicks.

Formatting Errors = Wasted Ad Spend

A misconfigured Match Type or a wrong Campaign ID doesn't just cause an upload failure. It can mean your campaigns go live targeting the wrong keywords, burning your budget from day one.

You didn't get into Amazon to become a spreadsheet expert. Your time is worth more than this.

THE SOLUTION

Meet the Bulk File Starter Kit.

Everything Pre-Formatted. Everything Labeled. Zero Confusion.

We took Amazon's raw, intimidating bulk file format and turned it into a clean, guided template that any seller can use, even if you've never touched a bulk sheet before.

Here's Exactly What You're Getting:

  • Pre-Formatted Auto Campaign Tab

    Your Auto campaign structure is already set up. Just drop in your Campaign Name, ASIN, Daily Budget, and Default Bid. Done.

  • Pre-Formatted Manual Campaign Tabs (Broad, Phrase & Exact)

    Three separate tabs, one for each match type. Each column is labeled, color-coded, and explained so there's no second-guessing.

  • Plain-English Column Guide Tab

    A dedicated reference tab that explains every single column in the bulk file — what it means, what to enter, and why it matters.

  • Pre-Filled Dropdown Formulas

    Critical fields like "Entity," "Operation," and "State" are pre-filled with drop-downs so you physically cannot enter the wrong value.

  • Upload-Ready Structure

    The file is formatted to match Amazon's exact bulk file requirements. Download → Fill → Upload. That's it.

AUTO
BROAD
PHRASE
EXACT
GUIDE
Campaign NameEntityMatch TypeBid
Auto_ASIN_001Campaign$0.75
Auto_ASIN_001Ad Group$0.75
Auto_ASIN_001Product Ad
Manual_Exact_001KeywordExact$1.20

5 pre-built tabs. Every column explained. Zero formatting errors.

Go From Zero to Live Campaigns in 3 Steps.

1

Download the Kit

Click the button, enter your email, and the template lands in your inbox instantly. Available in Excel (.xlsx) and Google Sheets.

2

Add Your Products & Keywords

Fill in your ASINs, campaign names, bids, and keywords. The column guide holds your hand the whole way through.

3

Upload to Seller Central

Navigate to Campaign Manager → Bulk Operations → Upload. Select your file. Watch your campaigns go live.

Most sellers complete their first upload in under 20 minutes.

DON'T TAKE OUR WORD FOR IT

Amazon Sellers Are Launching Campaigns Faster Than Ever.

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AY
Antonio Y.Amazon Seller
★★★★★
"I am a huge fan of the Ad Badger software because I purchased the software in July and have had remarkable success with it. In combination with the feedback that I have been getting from Michael, and using the Ad Badger software, I really couldn't be happier."
RH
Ryan H.Amazon Seller
★★★★★
"I was having difficulty getting a sale via PPC with 1,000% ACOS - yes you read it right! I followed the recommendations right away and I'm so happy for the results! I'm so excited and in tears of joy!"
AA
Alena A.Amazon Seller

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READY TO SCALE?

Your Next 10 Campaigns Are Waiting.
All You Need Is the Right Spreadsheet.

Stop losing hours to formatting errors and confusing column names. Download the Bulk File Starter Kit right now, free, and start launching Auto & Manual campaigns the right way, today.

100% FreeNo credit card required
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This kit is currently free. We reserve the right to include it in a future paid course — grab it now while it's available at no cost.

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