Checklist for Amazon PPC
Transform your workflow with our comprehensive Amazon Advertising checklist.
The key to Supercharging
Your Amazon Advertising.
The Badger’s Amazon PPC Checklist is here to help you cover all your bases.
But this isn’t just any checklist. It’s also your hub for tons of info that’ll help you conquer each item on the list, from goal and strategy building to keyword targeting to SEO and more. Get the checklist now and maximize your PPC power!
To learn more about this checklist and how it can help you, check out Badger Bites #16.
A free collection of the essential links and resources every Amazon advertiser needs while learning PPC — from the basics to budgets and targeting.
Where to Start
-
About Amazon Ads
An overview of Sponsored Products, the most popular ad type on Amazon (and the best ROI).
-
Reporting Delay
Why it's important to understand the data delay on Amazon Ads before you even launch a campaign.
-
Naming System
How to name your campaigns from the start — and save yourself a headache later.
-
Keyword Dumping
Almost every advertiser who writes to us with weak results is struggling with this one thing. Learn what it is and how to avoid wasting time and money.
Budgets, Goal Setting & Goal Tracking
The Badger is good with money. Understand what to spend, how to spend it, and construct your budgets.
- Goal Basics
Understanding ACOS, Breakeven ACOS, and Pre-Ad Profit.
- Expectation of Performance
Determine what's reasonable by evaluating year-over-year performance and trendlines.
- Stage of the Game
Determine what stage of the Amazon PPC game you're in: Scaling, Launching, Brand Building, etc.
- KPI Tracking
Our most successful advertisers find balance between ACOTS (Ad Cost of Total Sales), ACOS, and organic revenue.
- Product Launching
Review the product launch strategy (customers-only right now, public version coming soon).
- Budgets
Determine your PPC budget and improve how you understand it.
- Is ACOS a Vanity Metric?
A closer look at whether ACOS alone tells you the full story.
Keywords & Targeting
Let every keyword be a sharp claw of the Badger, fighting for orders every day.
This is just a small sample of what's inside — the full checklist covers everything related to Amazon PPC, and even the basics of FBA.
Get the Checklist here!
Note: You will also be added to our newsletter list where you will get our latest Ad Badger & Amazon PPC updates.
