Ad Badger product roadmap and changelog

Inline Editing Across More Tables

Stop bouncing through five screens to change one number. We are making more cells editable right where you are already working. What is coming: • View All Campaigns: campaign name, daily budget, bidding strategy • Keyword and target tables: bid, campaign name, ad group name • Search term tables: campaign name, ad group name Click the cell, type, done. No modals. No trip back into Amazon. No losing the filters you just set up.

📊 Smarter N-Gram Insights: Data Analysis

The N-Gram Analyzer is about to receive a nice upgrade. We’re adding data-driven semi-donut charts to help you spot trends in your search term and n-gram performance at a glance. New graphics will include: • Search Term Click Distribution → See how many clicks your terms are really getting, bucketed from “just 1 click” all the way to “5+ click champs.” (The goal here is to demonstrate how many 'low-click terms' a PPC account has. It's normal to have many of them! • Search Term Spend by Orders → Instantly visualize how much budget is being eaten by low-order search terms. (Spoiler: it’s often more than you think, which is why the ngram tool combines data for you to find trends in this spend. • n-Gram Spend by ACOS → A bird’s-eye view of where your spend lands across ACOS ranges — from 0-order wastage, to high-ACOS drains, to those sweet <30% winners.

Other Product data in "Product: Advertising Data"

One Table for Keywords and Targets

Keywords live in one table. Targets live in another. Same filters, same columns, same job, done twice. We are merging them into a single view with a "Keyword or Target" column, so you can still pull them apart any time you want. One table, one pass.

Badger Filters Are Coming Back

High ACOS. Potential negatives. Budget limited. You should not have to rebuild those filters by hand every single time you open a table. Badger Filters are coming back, tuned per table, and you can pin the ones you actually use to your quick filters. Two clicks to the rows that matter.

Impression Share, Finally

Winning the click is only half the fight. If you are not showing up at all, nothing else matters. We are adding Top of Search Impression Share at campaign level, plus Impression Share and Impression Share Rank on your search terms. See how much of the auction you are really getting, and how far off the top you are.

Set bid as % of another metric

For example: 1. Set my bid to 50% or 150% of my 30 day CPC for that keyword 2. Set my bid to 50% of my RPC

Time Comparison on the Tables That Were Missing It

Campaigns and keywords already let you compare this period against the last one. Search Terms and Product Ad Data do not, which is exactly where you want it most. We are fixing that. Same comparison you already know, on the two tables that never had it.

Find the Words That Sold Without You Bidding on Them

Some search terms convert without ever being a keyword you picked. They are making you money by accident, and right now they are invisible. This new page lists every term and ASIN that produced orders but is not an enabled keyword or target in your account. The buttons to add them are right there. Stop leaving them on the table.

View All Audiences

You can already pull every placement into one table and adjust modifiers without leaving it. Audiences are getting the same treatment. A new View All Audiences view in Ad Manager: every audience your campaigns are targeting, performance data in a single table, bid modifiers editable inline or in bulk across as many as you want. No more opening Amazon's audience screens one campaign at a time to work out which audiences are actually earning their spend.

Vendor Analytics

Vendor accounts are getting real analytics inside Ad Badger, and we are fired up about this one. We are working on it now. The goal is simple: your vendor performance data living in the same place you already run everything else, instead of another tab and another export. More as we lock it in.

Sponsored Brands & Display in Your AI Assistant

Everything your AI assistant can read and change for Sponsored Products, coming to Sponsored Brands and Sponsored Display.

Global Change History

Change history is incredibly important for optimizing PPC Campaigns effectively. While we like the default change history in Amazon, we want to improve upon the concept with AdBadger's Global Change History. It will include: - One place to view all the changes on any day - Will differentiate automated changes in Ad Badger from changes you make from inside Amazon Ad Console or Seller Central - View it alongside graphs, to perform trendspotting, so you can study the impact of changes on performance.

PKW Quick Attack: Filter Results

Filtering the results from your PKW Quick Attack tool allows you to perform filters like: 1. Only show me searches that came from a campaign with "Auto" in the title 2. Only show me searches that came from an ad group with "broad" in the title 3. Hide things that came from "Exact match" ad groups Combine this with the ability to filter out items you already took action on, and ability to add ASIN's - the PKW Quick attack will be getting massive upgrades soon.

Automated Alert System (Notify me when...)

An alert system that will notify you when something happens in your account. Example: notify me via email and/or in-app if a campaign has a 7-day ACOS over 50%

Virtual "effective status"

Better filtering for keywords and targets based on the status of the Campaigns and Ad groups

Placement Bid Recommendations for Sponsored Product Campaigns

Search Term "I took Action" history

View your history of actions to your search terms. For example, you'll be able to visually see and get a summary of things like: 1. You added this search term as a negative to an ad group on November 17th, 2025. 2. You add this search term as a new positive keyword to another ad group on November 13th, 2025. You will also have the option to view search terms with or without history. i.e. "Show me my search terms which have had an action on them (or not)

Faster Campaign Creation for SP Campaigns

Bulk Creation of SP Campaigns

🔍 Clearer Controls: Improved Filter Labels!

We’ve updated the filter operator labels throughout the platform to make building your reports and views more intuitive. Previously, using shorthand like > or < could sometimes feel a bit like a math test. We’ve added descriptive text—like "Greater Than >" or "Less Than <"—so there’s zero guesswork involved. Whether you’re filtering for high-performing keywords or pinpointing low-ACOS campaigns, your criteria are now crystal clear at a glance.

📈 Track More Keywords in Rank Tracking

Need more than 50 tracked keywords? Self-serve keyword add-on packs are now live in Rank Tracking and Settings -> Billing, so you can track every keyword that matters for every product you manage. Claude and ChatGPT also report how many tracked keywords you are using and how many you have left.

📊 More of Your Account Inside Your AI Assistant: Placements, SQP & Total ACOS

Campaigns, keywords, targets, products, portfolios, search terms, n-grams and organic rank were already in. Now the rest of your daily review is inside Claude and ChatGPT too: • Placement results per campaign, with up to four date ranges side by side. • Search Query Performance: your conversion rate, click share and purchase share against the market's, per search query and ASIN. • Total ACOS and organic sales for every product. • Top of Search impression share on your campaigns. Same numbers as the app, because they come from the same place.

⚡ Let Your AI Assistant Make the Change: Placements & Product Ads

Your AI assistant can already change campaign budgets, pause and enable campaigns, and change keyword and target bids. Now it also handles the lever that matters most for Top of Search, plus product ads: • Placement adjustments for Top of Search, Rest of Search and Product Pages: ask for the bid modifier you want at each placement (0% to 900%) in plain English. • Pause and enable Sponsored Products ads. It still asks before every change, and every change shows in your change history as "Badger MCP (AI)".

🛠️ Improved Ad Spend Limit Alerts

Ad spend limit warnings now specify whether you are near or over your tier limit and link directly to the "Understanding Overage Fees" help article.

🛠️ Cross-Marketplace Currency Tooltip

The Cross-Marketplace dashboard now explicitly explains that metrics across international accounts are converted and displayed in USD using daily currency exchange rates.

🛠️ Faster Search Terms Totals Loading

Summary totals for Search Terms now calculate and render smoothly, even on the largest ad accounts.

NEW: 🚀 AI Keyword & Product Target Actions Live on Claude & ChatGPT!

Item-Level Control: With execution permissions enabled, Claude and ChatGPT can now adjust bids as well as pause or enable individual keywords and product targets—extending AI management beyond full campaigns (Sponsored Products). Safety First: The AI asks for your explicit confirmation before applying any change to your account. Clear Attribution: Every adjustment made by the AI is logged under "Badger MCP (AI)" in your change history for full auditing visibility.

NEW: 🚀 Ask Claude & ChatGPT About Your Organic Rank

Rank Tracker Integration: Claude and ChatGPT can now inspect all search terms you track in Rank Tracking—including today's organic rank, 30-day position movement, top gainers, and biggest drops. Top 10 Movement Tracking: Ask AI which products entered or dropped out of the top 10 search results to spot shifts in search visibility instantly. Data Gap Transparency: If an organic ranking check is missing for a specific date, the AI explicitly notifies you instead of making assumptions.

🐛 Improved Error Handling for Invalid Bids & Archived Items

Setting zero-dollar bids or editing archived keywords now properly shows a rejection message instead of appearing saved. Inline table updates also pass through Amazon's specific rejection reasons for easier troubleshooting.

🐛 Smooth Account & Invite Link Handling

Direct Account Actions: Activation, invite, and password reset links now take you straight to the intended page even if you are already logged in, instead of redirecting you back to the main dashboard.

🛠️ Higher SQP Sync Success Rate

Fewer Missing Data Gaps: Ad Badger now waits up to 12 hours (instead of giving up early) for Amazon to prepare slow Search Query Performance (SQP) reports. More Complete Coverage: Prevents valid data periods from prematurely showing as missing or un-synced on your Selling Partner Coverage panel.

🛠️ Faster, Smarter Keyword & Negative Creation in Nightly Hunt

Faster Execution: Nightly Hunt now skips existing items automatically, getting your new keywords and negative keywords created much sooner. Respects Archived Items: Archived keywords and targets are no longer brought back or re-created by Nightly Hunt. Duplicate Prevention: Paused negatives are now properly recognized as existing, preventing duplicate additions from either Nightly Hunt or Ad Manager.

🚀 Major AI Update: Advanced Campaign Analytics & Direct AI Actions (Claude / ChatGPT)

We’ve massively upgraded our Claude & ChatGPT connection to give you deeper campaign context and optional hands-free adjustments! Target, Product & Portfolio Analysis: Ask AI about your auto and product-targeting matches in plain English (e.g., "Close-match"), analyze which advertised products are driving sales, and get portfolio-level breakdowns. Full Campaign Settings Context: Claude and ChatGPT can now inspect campaign settings alongside metrics—including daily budgets, bidding strategies, serving statuses, target bids, and portfolio budgets. Ask questions like "which campaigns are out of budget?" for direct answers. Optional Direct Campaign Actions: You can now allow AI to adjust campaign budgets or pause/enable Sponsored Products campaigns. Connections remain read-only by default, requiring explicit re-authorization to enable actions. Every action requires your confirmation and is logged under "Badger MCP (AI)" in your change history. Bulk Campaign Updates: Change up to 100 campaigns in a single prompt (e.g., "raise budgets by 10% on these 20 campaigns"). The AI provides a detailed report showing which campaigns were updated, which were already set correctly, and which Amazon declined.

🛠️ Higher AI Row Limits: Claude & ChatGPT Now Return Up to 250 Rows

Claude and ChatGPT can now return up to 250 rows per response (up from 100). Requests exceeding 250 rows now return the top 250 items with a helpful note instead of refusing the query.

🤖 Ask Claude & ChatGPT About Your N-Grams!

The Claude and ChatGPT integration can now analyze n-grams directly—letting you find high-spend, low-converting single words with questions or pre-made prompts like "Find my wasted spend patterns." Plus, search term queries now support whole-word matching ("shoes" vs. "snowshoes"), exclude zero-sale rows when calculating best ACOS/ROAS, filter by match type and keyword state, and provide clear notifications when results exceed a single response.

💳 Instant, Self-Serve Subscription Management!

You can now start or restart an Ad Badger subscription anytime without contacting support! Paying on our pricing table creates your account automatically (or restores your past data and invoice history if you're returning). Expired accounts now feature a direct Resubscribe button, and access is granted instantly upon payment detection without manual refreshes.

🚀 Custom Algorithms is Officially Out of Beta: Build Your Own Rules!

The "Build your own rule" card in the Custom Algorithms wizard is now live! You no longer have to wait for preset templates—you can construct fully customized bid automation tailored to your unique strategy. Full Rule Customization: Name your rule, set custom IF conditions, define your lookback timeframe, set the THEN bid action, and schedule exactly WHEN it executes. Expanded Metrics: Build rules using brand-new metrics like Revenue per Click, Cost per Order, Units Sold, and Current Bid, in addition to ACoS, spend, clicks, and conversions. Text & Target Matching: Rules aren't just for numbers anymore! Filter by keyword text (e.g., "contains", "starts with"), match types, targeting types, or target attributes (exact keyword, product, or category). Flexible Dayparting Schedules: Pick specific days and hours for your rules to run. If multiple rules fire in the same hour, each adjustment stacks sequentially onto the previous rule's change rather than overwriting it!

⚖️ Updated Terms of Service

We’ve updated our Terms of Service following guidance from our legal team. The full document is available to read inside the app under Help → Terms of Service.

⚡ Automated Retry for Search Query Performance Reports

Missing SQP reports are now automatically re-requested every week up to three times, filling in gaps in your Selling Partner Coverage without requiring a manual re-sync. Periods that consistently fail after three attempts pause retries and remain marked for manual intervention.

✨ Improved Clarity: "Advertising Account" Renamed to "Amazon Login"!

We’ve renamed "Advertising Account" to "Amazon Login" across all menus, settings, tables, and popups to better reflect how Amazon accounts work (one login holding multiple ad accounts). The connection flow now asks for an "Amazon Login Nickname" (e.g., your Amazon email) to make managing your connections seamless.

🔄 Live Sync Status: No More Refreshing the Sync Control Panel!

The "Selling Partner Coverage" and Advertising tabs in the Sync Control panel now update themselves while a sync is running, so you can watch the grid fill in instead of refreshing the page.

Clearer Never Negatives Wording

Updated the Never Negatives page to clarify that search terms added there will never be turned into negative keywords by Nightly Hunt.

🦡 Now Live: Free Bulk File Audit with Badger Sheets

Drop your Amazon Ads bulk file into Badger Sheets and get an audit of your whole account, free and instant. Run it at [sheets.adbadger.com](https://sheets.adbadger.com). • Your score, your metrics, and the dollars you could get back, across every campaign at once. • Runs right in your browser. No access to your Amazon account needed. • Add your Business Report (optional) to line your ad numbers up against your organic sales. • Your audit stays on file, so next month you can see whether the leak got smaller.

🤖 NEW: Ask Claude & ChatGPT About Your Amazon Ads Data!

You can now connect Ad Badger to Claude and ChatGPT to analyze your advertising in plain language! Ask questions like "Which campaigns lost money last month?" or "What search terms are wasting spend?" and get instant answers powered directly by your account data. - Full Marketplace Visibility: Reads your campaigns, keywords, and search terms across every marketplace you've connected. - 100% Read-Only & Safe: AI can view your data, but it cannot alter bids, budgets, or campaign settings. Asking questions will never change your account. - Accurate & Consistent: Uses the exact same data source as your Ad Manager tables and exports. It even accounts for Amazon's typical ~2-day reporting delay so incomplete days aren't misread as zero spend. - Easy Control: Requires your sign-in and approval to connect, and you can revoke access at any time.

✨ Clearer Bulk Action: Upgraded Selectors for Campaigns, Ad Groups & Products

Made the bulk select option on the campaign, ad group, and product selectors much easier to spot, so it's clearer that you can act on many items at once instead of one at a time.

🔎 Searchable Timezones: No More Scrolling in User Settings!

The timezone selector in User Settings is now searchable, so you can type to find your timezone instead of scrolling the entire list.

🚀 Lightning-Fast Tables Across Ad Manager!

Say goodbye to loading spinners! Following our recent Keyword table speed upgrade, all remaining Ad Manager tables now load noticeably faster—especially on large accounts and broad date ranges. Every Table Upgraded: Campaigns, Ad Groups, Targets, Product Ads, Brand Ads, Portfolios, Placements, and Search Terms all got the turbo boost. Same Accurate Data: Your performance numbers remain 100% unchanged—they just arrive a whole lot sooner. ⚡

📊 "Export All" Supercharged!

Our Export All feature just got a massive upgrade! You can now bypass the 1,000-row limit on Bid Change History, Dayparting/Nightly Hunt History, and SQP "Search Trends" tables. Plus, Bid Change exports now include the specific reason behind every bid adjustment in plain English—whether driven by Bids by Badger, Dayparting, or Custom Algorithms! 🧠⚡

⚡NEW: Inline Cell Editing!

Stop opening popups—just click, type, and press Enter. All Placements is the first table to get this, letting you edit placement % modifiers, budgets, campaign names, and portfolio names directly on the grid.

🎉 NEW: Metric Sparklines in Ad Manager!

The Ad Manager Campaigns view now features a top row of mini trend charts! Pick your metrics to see direction at a glance with green/red comparative indicators. 📈📉 (Coming soon to the rest of Ad Manager!)

🛡️ NEW: Selling Partner Coverage Tab

We’ve added a Selling Partner Coverage tab to the Sync Control Panel! You now have total visibility into your SP-API report sync statuses (Search Trends, Profits, Sales & Traffic). See missing or failed periods at a glance and manually trigger re-syncs inline, putting total data control in your hands. 🔄📊

🖱️ Less Clicking, More Action: Upgraded Table Filters Are Here!

We’ve streamlined the table filters across the platform so you can get to your data faster. Instead of rebuilding your filter parameters from scratch every time, you can now save your custom filter combinations and apply them instantly with a single click. Save time, cut out the extra clicks, and speed up your workflow!

🚫 Block Unwanted Traffic Ahead of Time: Manual Negatives Now Live

You no longer have to wait for an irrelevant search term to show up in your campaign data before you can block it. We've added a new "Create Negatives" popup to the Search Term tables, allowing you to manually add negative keywords and negative targets ahead of time. This update lets you proactively block known bad matches, competitor brands, or unrelated ASINs before they ever cost you a single cent.

🎉 New Feature: "Export All" is HERE!

No more page limits, no more hitting data walls, and absolutely no more applying arbitrary filters just to squeeze out your metrics! The highly requested Export All feature is officially live across your Ad Manager tables. Whether you are auditing a handful of campaigns or extracting massive datasets well over 1,000+ rows deep, you can now pull every single row of your data into a single, clean download with one click. Your spreadsheet workflows just got a serious speed upgrade—go grab your full reports now! 🚀🎉

📊 Quick Financial Pulse: MTD & WTD Summary Rows Are Live!

We’ve rolled out a slick operational upgrade to the Product Performance Profits dashboard by pinning dedicated Month-to-Date (MTD) and Week-to-Date (WTD) summary rows right at the top of your view. No more constantly clicking into the date picker or pulling out a calculator to figure out your recent net margins. These automatic summary rows instantly aggregate your current week and month's performance data, giving you a crystal-clear health check on your true product profits the second you load the page. Tracking your rolling momentum has never been faster!

📊 Visual Dayparting Trends: New 30-Day Bid Change Graph!

We’ve added a brand-new visual trend chart directly into the Dayparting management view, making it effortless to audit your automated schedules at a glance. Instead of scrolling through data logs to verify your hourly adjustments, you can now view a rolling 30-day timeline graph that maps out your exact time-of-day bid adjustments. This visualization makes it incredibly easy to see exactly when and how often your schedules are firing, ensuring your automated budget-shifting strategy is performing exactly how you designed it.

⚡ Lightning-Fast Insights: Hourly Product Performance Loading Boost!

We’ve optimized the backend engine for the Product Performance: Hourly Data dashboard to deliver dramatically faster load times and snappier performance. Digging through granular, hour-by-hour trends can require heavy lifting from data tables. With this engineering upgrade, your hourly metrics now snap into view instantly. You can analyze intraday performance spikes, review dayparting results, and audit your hourly traction without any lag or loading delays slowing down your workflow.

🎯 New Metric Unlocked: Track CPO (Clicks Per Order) Directly in Your Tables!

We’ve added a brand-new reporting metric to the Ad Manager tables to give you an even sharper look at your traffic efficiency: CPO (Clicks Per Order). What is CPO? It’s the average number of clicks it takes for a shopper to purchase. It is calculated by dividing your total clicks by your total orders. Why it matters: While CVR (Conversion Rate) tells you the percentage of traffic that converts, CPO flips the script to show you the exact volume of traffic required to get a conversion. This metric makes it incredibly easy to spot over-clicking, expensive keywords that are burning through budget before making a sale, giving you the precise data you need to trim down waste and optimize your bid thresholds.

🚀 Now Live: Custom Bidding Algorithms!

We’ve officially unlocked Custom Algorithms inside the Bid Engine, giving you total, tailor-made control over your campaign automation and safety parameters. Here is what you can deploy right now with this massive upgrade: Interactive Bid Guardrails: Slide your settings anywhere from Conservative to Aggressive. Using your real-time 30-day CPC data, you can instantly lock in your precise Target ACOS, a Min Bid floor to protect your organic ranking, and a Max Bid ceiling to block runaway spend. Pre-Set Automation Strategies: Instantly apply automated, programmatic logic directly to your campaigns. You can mix and match structured rules tailored for Waste Management (slashing bids on unconverting keywords), Visibility (giving low-traffic terms a boost), Optimization, and Scaling. 🗺️ Next Up on the Roadmap: Build From Scratch! This release is just Phase 1. We are already building out Phase 2, which will unlock full IF/THEN rule building to let you program your own custom conditions completely from scratch. Head over to the Bid Engine and launch your new strategy today!

⚡ Negative Status Transparency: New Search Term Columns & Filters!

We’ve added new columns to the All Search Terms table to give you instant clarity on whether a customer query is already being blocked, saving you from double-checking negative lists manually. Instant Negative Tracing: You can now see directly within the search terms table if a query currently exists as a negative keyword at either the Source Ad Group or Source Campaign level. Smart Filtering: Use these new columns to filter your view and instantly isolate search terms that are not currently blocked. This makes weeding out wasted spend faster than ever, allowing you to quickly spot unnegated bleeders and block them in bulk.

⚡ Global Performance Boost: Reimagined Table Actions Across Ad Badger!

We’ve completely overhauled the table actions interface across your entire Ad Badger workspace—including all Campaign, Keyword, Target, Search Term, and Negative tables. By pulling your high-frequency tools out of hidden menus and placing them right at the top of your data grids, your daily optimization workflow is now faster and more intuitive than ever. **Instant Front-Row Optimization:** High-priority actions—like Promote to Keywords in your Search Term views or Apply Tags and Enable/Pause in your Campaign grids—are now pinned front and center for immediate, one-click execution. **Smart "More" Dropdowns:** To keep your workspace clean and clutter-free, secondary configurations are now organized into intelligent sub-menus. This gives you deep operational control without overwhelming your view. **Unified Workspace Experience:** Whether you are digging into the N-Gram Explorer, weeding out poor performers in Negatives, or scaling up winning Targets, you will experience the exact same fluid, lightning-fast layout everywhere you go.

⚡ Bulk Power: Multi-Select Actions Now Live in Rank Tracking!

We’ve added Bulk Actions to Rank Tracking, giving you the ability to manage your tracked keywords at scale. Instead of toggling terms one by one, you can now select multiple keywords simultaneously to enable, pause, or delete them in a single click. Whether you are restructuring your strategy or cleaning up old terms, this update eliminates tedious manual work and lets you manage large keyword lists in seconds.

⚡ Bid Engine Upgrade: Launch New Automations Directly from the Dashboard!

We’ve upgraded the recently launched Bid Engine by adding a "Create Bid Automation" dropdown menu, turning your high-level overview into an actionable workspace. Now, when you use the side-by-side Bids by Badger, Dayparting, and Manual cards to audit your account coverage, you don't have to leave the page to take action. If you spot campaigns that are running manually or need a schedule adjustment, you can instantly launch a new Bids by Badger strategy or create a Dayparting rule directly from the screen—keeping you completely in the zone and eliminating unnecessary menu hopping.

Product/ASIN Picker for Rank Tracking Setup

Instead of leaving Ad Badger to look up ASINs on Amazon, users can now browse and search their advertised products directly when setting up rank tracking. Pick from your catalog or type an ASIN manually — no more copy-pasting from Amazon.

Multi-Marketplace Data Summary

This is a view that will be helpful for anyone who manages multiple advertising accounts. A view to present all your marketplaces, and relevant metrics, to get a pulse on how *all* the accounts you manage are doing. This way, you don't have to check-in account-by-account.

🤖 Introducing the Bid Engine: Your Unified Automation Hub!

We’ve launched the Bid Engine, a unified dashboard that brings your entire bidding strategy into one clear view. By grouping Bids by Badger, Dayparting, and Manual management side-by-side, you can finally see the "big picture" of your account's automation health. This view allows you to instantly audit your account coverage—showing you exactly how many keywords and targets are being optimized versus how many are still being handled manually. It’s the fastest way to spot opportunities to scale your automation and ensure no campaign is left behind.

⚡ High-Speed Sync: Marketplace Control Panel Upgrades!

We’ve overhauled the Marketplace Sync Control Panel to deliver a faster, more reliable experience when managing your global store connections. Snappier Load Speeds: We’ve optimized the backend architecture to ensure the control panel loads significantly faster, even for accounts managing multiple international marketplaces. Enhanced Sync Accuracy: We’ve refined our real-time tracking logic to provide more precise Sync Status updates. You can now see the exact connection state of each marketplace with total confidence, ensuring your data remains perfectly aligned across all regions.

🕒 Organized Schedules: Auto-Sorting Dayparting Events!

We’ve improved the Dayparting Schedule Table logic to ensure your strategy stays organized, no matter how many events you add. The table now remains strictly sorted by the Begins At column. Previously, adding a new event could sometimes throw off the visual order, making it difficult to verify your daily timeline. Now, whether you’re adding a morning boost or an overnight reduction, your schedule automatically re-orders itself chronologically. This gives you a clear, sequential view of your bidding changes throughout the day.

📊 At-a-Glance Control: New Dayparting Columns in Ad Manager!

We’ve added brand-new Dayparting Columns to your Ad Manager tables, giving you instant visibility into your automation settings without having to click into individual campaigns. You can now see two critical pieces of information directly in your main grid: Dayparting Status: Quickly identify which campaigns have active Dayparting schedules and their current state. Bid Limit Configurations: View your specific bid floors and ceilings at a glance to ensure your automations are operating within your preferred boundaries. This update makes it significantly faster to audit your strategies across your entire account, ensuring every campaign is running on the right schedule and within the right budget limits.

🌙 Midnight Mastery: New Recurring Overnight Dayparting!

We’ve expanded our Dayparting capabilities to fully support Recurring Overnight events that cross over the midnight threshold. Previously, setting up a strategy that ran from late night into the early morning required creating two separate events for each day. Now, you can create a single recurring event that seamlessly spans across midnight (e.g., 10:00 PM to 2:00 AM). Whether you’re targeting night owls or early risers, managing your "off-hours" bidding is now simpler and more intuitive than ever.

🔍 Instant Discovery: New Search in Duplicate Hunter!

We’ve added a search box to the Duplicate Hunter, allowing you to filter the search term column directly. Gone are the days of scrolling through endless lists to find a specific entry. Now, you can simply type in the keyword or term you’re looking for to pinpoint it instantly. This update streamlines your workflow, making it faster than ever to identify and manage duplicate targets across your campaigns.

Keyword Suggestions Now Live in Rank Tracking!

We’ve overhauled the keyword creation experience in Rank Tracking to replace guesswork with real-time data. Now, setting up your tracking is as simple as following the numbers. Smart Performance Suggestions: Ad Badger now analyzes your last 7 days of campaign data to surface your most active and relevant search terms. You can instantly select these suggestions to ensure you are monitoring the keywords that are actually driving your traffic. Pick or Customise: Whether you want to use our data-backed suggestions or enter your own custom terms, the new interface makes it faster to track what actually matters to your brand. Streamlined Workflow: This update integrates directly into the new Rank Tracking 2.0 flow, helping you transition from "discovery" to "tracking" in seconds.

New Dayparting Helpful Hints!

To help you get the most out of your bidding strategies, we’ve added Helpful Hints directly to the Create New Automation screen. These on-the-spot guides clarify how Dayparting logic works as you build your rules, ensuring your automations are configured perfectly for your goals from the very first click.

🔁 Efficiency Boost: Recurring Dayparting Events!

We’ve upgraded our Dayparting tools to save you time and eliminate repetitive manual work. You can now create recurring schedules (daily, weekdays, weekends.) in a single step, rather than entering events for each day individually.

📂 Portfolio Precision: New Columns in All Placements!

We’ve added filterable Portfolio Name and Portfolio (ID) columns to the All Placements view in Ad Manager. Previously, it was difficult to quickly identify which portfolios were driving your placement performance without clicking into individual campaigns. Now, you can see and filter by portfolio data directly from the main grid, making it easier than ever to analyze performance across your entire brand structure.

📈 Visualize Your Success: New Rank Tracking Trend Graphs!

We’ve launched a brand-new Rank Tracking Trend Graph, giving you a powerful visual way to monitor your search performance directly within the dashboard. Instead of just looking at static numbers, you can now view your ranking trends over the last 30 days for every single ASIN and Keyword combination. This makes it easier than ever to spot sudden rank climbs, identify potential drops before they become problems, and understand the long-term impact of your SEO and PPC efforts at a glance.

🔑 Seamless Connectivity: Store Reauthorization Prompts!

We’ve added a smart boundary to the Search Trends view that proactively notifies you if your Selling Partner permissions appear to be outdated. Amazon occasionally requires a fresh handshake between your store and our platform to keep the data flowing securely. Previously, an expired authorization might have led to missing data or confusing errors. Now, we’ve built in a prompt that will let you know exactly when it’s time to reauthorize your store, ensuring your Search Trends are always powered by the most up-to-date information without any interruptions.

📈 Double the Insight: Rank Tracking Limit Increased!

We’ve officially increased the Rank Tracking limit from 25 to 50 keywords, giving you a much broader view of your search performance. We know that 25 keywords can go fast when you’re managing a diverse product line. By doubling the capacity, you can now monitor twice as many of your most critical search terms. This update allows for a more comprehensive strategy, helping you stay on top of more trends and competitors across your entire catalog!

📊 Precision Analysis: New Product Filter for Hourly Data!

We’ve added a Product Filter to the Product Performance: Hourly Data dashboard, giving you even more granular control over your hourly insights. Previously, viewing your performance on an hour-by-hour basis meant looking at all your data at once. Now, you can slice that data by specific Products, allowing you to pinpoint exactly how your top performers are trending throughout the day. Whether you're tracking a lightning deal or a new launch, you can now isolate the data that matters most.

🔗 Direct to Data: Enhanced Deep Linking!

We’ve upgraded our Deep Linking logic to ensure you land exactly where you need to be, even after logging in. Our redirection system now fully supports query parameters. Previously, if you clicked a specific link to a filtered view, the login process might have "cleaned" the URL, dropping you on a generic dashboard. Now, those details are preserved. Whether you’re clicking through from an email or a bookmark, you’ll be dropped onto the right screen with the right filters already applied. It’s a smoother, faster way to pick up right where you left off!

⚡ Scale Your Strategy: Bulk Placement Modifiers!

Managing placement bids across hundreds of campaigns just got a whole lot faster. We’ve overhauled the Campaign Placement Modifier experience to put bulk power right at your fingertips. Forget clicking into every single campaign to adjust your "Top of Search" or "Product Pages" multipliers. You can now execute wide-scale changes directly from the "All Campaigns" and "All Placements" views in Ad Manager. Simply select your targets, set your modifiers, and update your entire strategy in one go. It’s the ultimate tool for heavy-hitting advertisers who need to shift their focus across the entire account in seconds.

⚡ Instant Insights: 30-Day Sync for New Favorites!

We’ve supercharged the Product Performance table to give you immediate data the moment you pick a winner. Now, as soon as you "favorite" a new product, we instantly trigger a sync of the last 30 days of Product Metric data. No more waiting for the next scheduled update to see how your top items have been trending—you get a full month of historical performance data right away so you can start optimizing immediately.

📅 Optimized Scheduling for Search Query Performance Reports!

To make sure your data is as fresh and complete as possible, we’ve updated the schedule for our Search Query Performance (SQP) Report jobs. Amazon sometimes takes a little extra time to finalize these reports at the end of a period, so we’ve adjusted our timing to match: Weekly Reports: Now run every Tuesday. Monthly Reports: Now run on the 2nd day of the month. This small shift ensures we're pulling the most accurate, finalized data from Amazon, giving you a reliable foundation for your search term strategy without any "missing data" gaps!

🛠️ Seamless Filtering: Bids by Badger Status in Ad Manager!

We’ve smoothed out the Ad Manager tables to ensure the Bids by Badger status filter works perfectly every time. You can now accurately toggle your view to see exactly which campaigns are being optimized by our algorithms and which are under manual control—no more ghost results or filtering glitches! This update restores full visibility into your automation, so you can monitor your performance with total confidence.

📊 Enhanced Search Query Performance Dashboard & Faster Profile Syncing!

We’ve overhauled the Search Query Performance (SQP) Report Dashboard to keep your data flowing smoothly and your interface up to date! UI Refresh: We’ve updated the dashboard interface to clearly display the new 100-product limit per marketplace. This ensures you know exactly which top-tier products are being analyzed, giving you a focused look at your most important search trends. Smoother Onboarding: We’ve integrated new scouting and reporting jobs directly into the Initial Selling Partner sync. This means from the very first moment you connect a profile, Ad Badger is already working in the background to hunt down and organize your SQP data. These improvements eliminate data bottlenecks and job failures, ensuring your global accounts stay synced, updated, and ready for action without the lag!

📈 Deeper Insights: Rank Tracking Now Covers Page 3

We’ve expanded the reach of our Rank Tracking to give you a much clearer picture of your organic growth! Instead of stopping at page one, the tool now scans across the first three pages of Amazon’s organic search results. While page one is the goal, tracking your movement on pages two and three is essential for seeing the "early signals" of a winning strategy. Now, you can spot your products as they climb through the ranks long before they hit the top spot—giving you the data you need to push them over the finish line!

⚡ Faster Insights with Optimized Search Query Performance!

We’ve fine-tuned how we handle Search Query Performance (SQP) Report data to keep your dashboard running at top speed! By focusing exclusively on the Top 100 Products per marketplace, we’ve eliminated the data bottlenecks that previously caused job failures and lag. This update ensures that your most impactful product data is always processed reliably, giving you the high-value insights you need without the "data bloat" slowing you down. It’s leaner, faster, and more dependable—exactly how a badger likes it!

🔘 New “Office Hours” Button: Join the Strategy Session

Need a little extra guidance or want to talk strategy with a pro? We’ve streamlined the way you get help by adding a new, easy-access button to join our Group Office Hours. Click to save your spot in our next session, where you can ask questions, listen to strategy deep-dives, and learn alongside other top-tier advertisers. It’s the fastest way to get your questions answered by our support team while picking up tactical tips from the rest of the badger pack!

🌍 Filter by Country in the Cross Marketplace Dashboard

We’ve leveled up the Cross Marketplace Dashboard by adding a dedicated 'Country' column. This allows you to quickly filter and sort your data by specific marketplaces, giving you a cleaner, more organized view of your global performance. Whether you're checking in on your European sales or diving deep into North America, getting to the right data is now faster than ever!

🎯 Quick Filters for Non-Converting Spend are Now Spot On

We’ve ironed out a wrinkle in the Non-Converting Spend Analytics where the quick filter buttons were occasionally missing their mark. Now, every click applies the exact filter you intended, letting you instantly isolate and eliminate wasted spend with total precision. Speed and accuracy are a badger’s best friends when it's time to trim the fat from your campaigns!

Marketplaces Now Organized Alphabetically!

We’ve improved the Cross Marketplace Dashboard by switching the sort order from ID numbers to a clean, alphabetical list. This update makes it much faster to find the specific country or region you’re looking for, saving you clicks and frustration as you manage your global PPC empire. Finding your data shouldn't be a scavenger hunt—now it's as easy as A-B-C!

🛠️ Rank Tracking Timing & Regional Fixes

Time Zone Alignment: Rank checks now complete prior to your morning hours across all international time zones. Japan & Australia Support: Resolved skipped keyword checks for Amazon Japan and Amazon Australia marketplaces.

🐛 Fixed Nightly Hunt Rule Validation & Toggle States

Added clear error messaging for Nightly Hunt rules lacking a Destination Ad Group and ensured status toggles only confirm after changes are successfully saved.

🐛 Organic Sales & Data Sync Fix

Eliminated negative values in Organic Sales and unified metrics across tables, totals, compare mode, and CSV exports. Favorite products without active ads now display total sales as organic rather than showing blank rows.

🐛Rank Tracking Reliability & Limit Upgrades

Automatic Same-Day Retries: Failed rank checks are now automatically retried on the same day. Unresolved checks explicitly display as "-" instead of "NF", and Claude / ChatGPT will report any missing or failed checks. Smart Inactive Keywords Skipping: Rank Tracking now pauses checks on keywords where all associated tracked products are marked as Inactive, saving system resources. Restored Product Limit: Re-enabling a keyword now properly respects the full 50-product limit rather than capping at 25.

🐛 Fixed Table Chart Filtering in Ad Manager

Accurate Chart Data: Charts above Ad Manager tables now accurately respect your active table filters instead of displaying full-account metrics. Large Account Optimization: Resolved performance and data-scoping issues so filtered charts load and reflect accurate subsets—even on high-volume accounts.

🐛 Fixed Delete Action Lock & Bid Explanation Grammar

Prevented Interrupted Deletions: The Cancel button is now properly disabled while a deletion is in progress to prevent accidental multi-clicks or broken state requests. Cleaner UI Messaging: Corrected grammatical phrasing across bid change explanation tooltips and logs.

🐛 Fixed Brazil Marketplace Links

Correct Store Redirects: External links for Brazil store items now open the correct Amazon Brazil site (amazon.com.br) instead of redirecting to the wrong marketplace.

🐛 User Invite Email Case Sensitivity Fix

Entering capitalized email addresses into the user invitation form now works properly.

🐛 Fixed Change History Attribution for Ad Manager Edits

Keyword and target adjustments saved in Ad Manager now correctly track and display the specific user who made the edit in change history.

🛠️ Fixed Item Serving Status Sync Frequency

Restored nightly serving status updates for ad groups, keywords, targets, and ads (resolving an issue where paused or out-of-budget campaign statuses only synced weekly). Manually paused items continue to retain their distinct status.

🐛 Fixed Graph Breakages, Marketplace Switching, & Inline Table Edits

Dayparting Graph Fix: Filtering by Dayparting status no longer breaks the performance graph above the Campaigns, Ad Groups, Keywords, or Targets tables. Seamless Marketplace Switching: Switching marketplaces while viewing a specific campaign or ad group now takes you directly to the correct view, rather than showing an error or loading data from the previous marketplace. Accurate Inline Editing: Editing values directly inside a table (like a campaign budget) now properly shows an error and keeps the cell open if the change fails—preventing false success messages for changes that weren't saved.

🐛 Bug Fixes: Smoother Navigation & Accurate Statuses

We’ve squashed a few pesky bugs across the Ad Manager and data sync tools to improve your workflow: Direct Links & Shared URLs Restored: Opening an Ad Manager link in a new tab, refreshing, or using a shared URL now keeps your search breadcrumbs intact and correctly filters to the linked campaign or ad group instead of resetting to the full account view. No More Broken Links: If an ad group or portfolio name fails to load, it will now display clearly as "Unavailable" alongside a quick Fetch button to retrieve the name on demand. Stable SQP Sync Statuses: Re-syncing a Search Query Performance date range now skips periods that already have complete data. Completed periods will no longer revert to "syncing" or temporarily lose their green status badge.

🛠️💱 Currency Fix: Min/Max Limits Restored for Non-USD Accounts!

We've resolved an issue where Custom Algorithm bid rules were ignoring min/max bid limits on non-USD accounts, causing bid adjustments to quietly be skipped. Rest assured—no wrong bids were ever set! The affected rules simply did not run. Min/max bid limits now properly convert and respect your account's local currency, and all existing rules have been automatically updated and are running smoothly as configured!

🐛 Bug Fix: SQP "Search Trends" Table Error Resolved!

We’ve squashed the error that popped up when opening the Search Query Performance "Search Trends" table before selecting a time frame. The table now waits quietly for you to pick a period—no warning popups required!

📐 Upgraded Visuals: Straight Date Labels & Light Mode Fixes in Sync Control!

Cleaned up the "Selling Partner Coverage" tab in the Sync Control panel: the date labels sit straight instead of tilted and are large enough to actually read, and the whole tab is legible in light mode.

🚫 No More Guesswork: Detailed Error Messages for Campaign & Portfolio Updates

No more guessing why an update failed! When Amazon rejects a campaign or portfolio change, we now display Amazon's exact error reason—like a duplicate portfolio name—instead of a generic failure message so you know precisely what to fix. Plus, campaign and portfolio names can no longer be saved blank by accident.

🐛 Metric Filters Fixed on Keyword Tables!

We’ve squashed a bug on the Ad Manager Keyword tables that was blocking reporting metric filters from applying properly. You can now filter your keyword data by performance metrics seamlessly again!

📈 Chart Fix: Chronological Order Restored!

We’ve fixed a bug on the Product Performance Profits dashboard where the Month-to-Date (MTD) and Week-to-Date (WTD) summary rows were displaying out of chronological order in the chart. Your trendlines are now back in perfect sequence!

🛠️ Clear Path to Negatives: Pop-Up Display Issues Solved!

We’ve ironed out a bug that was preventing existing Negative Keywords and Negative Targets from populating inside the "Create Negative" pop-up windows. Previously, when you went to add new negatives, the list of terms you had already blocked wouldn't appear in the module view. This fix restores full visibility, ensuring your existing data loads flawlessly so you can cleanly refine your negative targeting without accidentally duplicating your efforts.

🛠️ Portfolio Controls Restored: Name & Budget Editing Fixed!

We’ve successfully patched up a pesky bug within the Ad Manager that was blocking users from modifying their Portfolios. Previously, attempting to change an existing Portfolio's Name or Budget would fail to save correctly. With this fix, all Portfolio adjustments now lock in instantly and accurately, giving you seamless control over how you organize and fund your high-level campaign groups.

🛠️ Special Character Safety: Fixed Crash on Duplicate Hunter & N-Gram Explorer!

We’ve resolved an issue where entering search terms with special characters (like #) would cause the Duplicate Hunter and N-Gram Explorer to crash. You can now search, filter, and analyze your search terms using any symbols or character types without experiencing unexpected errors or app interruptions. This ensures your workflow remains completely smooth and stable, no matter how unique your search terms are.

🖼️ Visual Restoration: Product Images Fixed!

We’ve resolved a bug where product images would occasionally fail to load within the Product Ad table in Ad Manager. Visual cues are essential for quick campaign management, and we know how helpful it is to see exactly which product you’re optimizing at a glance. We’ve patched the image rendering logic so your product thumbnails now appear consistently across the table, ensuring a more reliable and intuitive browsing experience.

🛠️ Onboarding Smoothness: "Cancel" Button Fixed!

We’ve resolved an issue on the Connect Amazon Account screen where the "Cancel" button wasn't responding as expected during the onboarding process. Previously, if you needed to step back or adjust your setup before linking your account, the button might have left you stuck on the page. We’ve corrected the navigation logic so that the "Cancel" action now works instantly, giving you full control over your setup flow from start to finish.

🔐 Seamless Access: Login Form Fix!

We’ve resolved a pesky issue with the Login Form that was occasionally preventing password submission when using the "Enter" key or browser autofill. Previously, you might have hit "Enter" or let your password manager fill in the blanks, only to find the form didn't fully process the credentials. We’ve updated the submission logic to ensure that whether you type it out, autofill it, or just hit "Enter," you’ll be logged in smoothly every time. Getting back into your account is now as fast and friction-free as it should be!

📑 Stability Update: Reliable Scrolling for Long Names!

We’ve resolved a "flickering" bug in our Campaign, Ad Group, and Product Select components that was making it difficult to read long names. Previously, when you hovered over a selection in the sidebar to see the full name, the text would stutter or "snap back" before you could finish reading it. This made it a challenge to confirm exactly which entities were selected. We’ve smoothed out the animation logic so that long campaign and product names now scroll steadily and completely, giving you full visibility without the jumpy feedback.

🧮 Decimal Accuracy: Cross Marketplace Summary Fixed!

We’ve corrected a display bug in the Cross Marketplace Dashboard where the summary row was showing an "off by 100" calculation error. This was a visual-only glitch that could make your totals look significantly larger (or smaller) than they actually were due to a decimal placement error. We’ve recalibrated the summary logic to ensure your aggregate data is 100% accurate. Your high-level marketplace overview is back to providing the precise insights you need to manage your global brand!

🤖 Robust Automations: Bids by Badger Configuration Fixed!

We’ve patched a bug in Bids by Badger that was allowing some automations to be created without their full set of configuration settings. Previously, an intermittent error could result in a "hollow" automation that lacked the complete logic needed to run your bidding strategy effectively. We’ve tightened up the creation process so that every automation is now built with 100% of its required settings from the start. You can launch your new strategies with total peace of mind, knowing your Badger is fully armed and ready to optimize!

🧭 SuperSearch Navigation: Account Path Links Fixed!

We’ve resolved an issue within SuperSearch where the navigation links at the top of the screen—showing your path from Portfolio > Campaign > Ad Group—weren’t resetting correctly. Previously, if you moved between different sections of your account, the trail could sometimes get "stuck," showing a previous level instead of your current view. We’ve cleared up this logic so the links refresh instantly as you navigate. Now, you’ll always have a clear and accurate map of exactly which part of your account hierarchy you’re looking at!

🔄 Sync Success: Fresh Reports Dispatch Fixed!

We’ve patched a bug in the Sync Control Panel that was occasionally blocking the Fresh Reports Sync from firing off correctly. Previously, manually triggering a data refresh could run into a dispatch error, leaving you waiting for the next automated cycle. We’ve cleared the path so that when you hit that sync button, our system immediately jumps into action. You can now pull your latest Amazon data on demand with total reliability!

📉 Clean Analytics: No More 'NaN' on Non-Converting Spend!

We’ve cleared up a data display bug in the Non-Converting Spend Analytics view where the term "NaN" (Not a Number) was appearing in place of actual metrics. This typically happened when the math behind a calculation hit a zero or an empty value, causing a bit of a visual mess. We’ve updated the logic to handle these cases gracefully, ensuring your dashboard remains clean, professional, and easy to read. Your spend data is back to showing clear, actionable numbers!

📏 Perfect Views: Column Adjustments Fixed!

We’ve resolved an issue where certain columns in our data tables weren't holding their adjusted widths. Previously, you might have resized a column to get a better view, only to have it "snap back" to its original size unexpectedly while you were still working. We’ve stabilized the table behavior so that once you adjust a column, it stays at that width without resetting on you. Enjoy a more reliable, jitter-free workspace!

📅 Syncing Up: Date Picker Shortcuts Corrected!

We’ve fine-tuned the Date Picker in the Ad Manager to ensure your quick-select shortcuts are hitting the mark every time. Previously, selecting a shortcut (like "Last 7 Days" or "Month to Date") might have occasionally applied an incorrect range or left you a day off. We’ve recalibrated the logic so that every click now pulls the precise window of data you're looking for. No more manual adjustments—just fast, accurate date ranges so you can get straight to your performance analysis!

📑 History Navigation: All Pages Now Loading!

We’ve resolved a pagination issue within the Campaign & Ad Group History tables in Ad Manager. Previously, navigating through your historical records could be a bit glitchy, with some pages failing to display results or loading incorrectly. We’ve cleared that up, so you can now click through every page of your optimization history with total confidence that your data is loading perfectly and staying in sync.

🎯 Direct-to-Link: No More Login Detours!

Tired of being booted back to the main dashboard after logging in? We’ve fixed that! With our new Deep Linking functionality, your destination stays locked in even if you have to sign in first. Previously, if you tried to head straight to a specific report or campaign view while logged out, you’d be redirected to the dashboard post-login and have to find your way back. Now, Ad Badger remembers exactly where you wanted to go. Punch in a URL or click a direct link, log in, and boom—you’re exactly where you need to be. No extra clicks, no hunting for your spot, just a faster workflow that respects your time!

🛠️ Sponsored Brand Placement Fix!

We’ve resolved an issue in the Ad Manager that was preventing updates to Placement Bid Modifiers for Sponsored Brand campaigns. Your bid multipliers for "Top of Search" and "Other Placements" are now fully responsive once again. This fix ensures your brand visibility is exactly where you want it to be, allowing you to fine-tune your strategy without any technical interference. Your placement controls are back in action!

🗓️ Hourly Heatmap Alignment Fixed!

We’ve resolved a bug where the heatmap on the Hourly Data Dashboard was displaying data shifted by one day of the week. This fix ensures your hourly performance trends now perfectly align with the correct calendar days, giving you an accurate look at when your customers are most active. No more second-guessing your timing—your dayparting insights are back on track!

🕒 Edit Your Dayparting Schedules Without a Hitch

We’ve patched a bug that was occasionally causing Dayparting Automations to fail after a user edited an active schedule. Now, you can tweak your time-of-day bidding strategies on the fly with total confidence that your updates will save and sync perfectly. Keep your bid timing sharp and your campaigns running like clockwork—no interruptions allowed!

🔍 Legacy Sponsored Brand Keywords are Back in View

We’ve resolved a display issue that was preventing the Keyword table from showing up for Legacy Sponsored Brand Ad Groups. Your historical data and current targets for these campaigns are now fully visible again, ensuring you have total oversight of every keyword in your account—new or old. No keyword left behind; we’ve cleared the brush so you can see your data clearly!

🔄 Re-track Deleted Rank Tracking Combos with Ease!

We’ve fixed a bug in Rank Tracking that was preventing users from re-adding ASIN/Keyword combinations once they had been deleted. Now, if you decide a past target is worth watching again, you can bring it back into your dashboard instantly without any technical friction. Whether you're testing new theories or returning to old favorites, your tracking history is yours to command!

New: Share of Search Analytics Dashboard

Unlock the power of Amazon’s Search Query Performance data! Our new dashboard lets you track your market share and compare Search Trends across different time periods. Stop guessing and start seeing exactly how your brand dominates the search results.

🔭 Introducing the "All Campaign Placements" View!

We’ve added a new All Campaign Placements view to the Ad Manager! This high-level dashboard lets you see exactly how your ads are performing across Top of Search, Product Pages, and Rest of Search in one consolidated spot. Gain the "big picture" perspective you need to reallocate budget to your most profitable placements instantly. Another powerful way to see the forest and the trees—badger style!

Improved Marketplace Switching

We’ve added clear loading cues to the Marketplace Selection flow to ensure you know exactly when the system is processing your request. This simple tweak prevents accidental double-clicks and eliminates any "did it work?" confusion, making your transition between different regions smooth and predictable. It’s all part of making your multi-market management faster and more fluid—no more spinning your wheels!

🛡️ Improved Bid Updates for Legacy SP Ad Groups

We've tightened up the restrictions around Bids by Badger and manual bid updates for your older, Legacy Sponsored Products (SP) ad groups. This enhancement ensures that the platform only attempts bid changes that are valid and compliant with Amazon's requirements for these historical campaign types. Your optimization process is now safer and more reliable, making sure every bid update actually sticks!

⚠️Marketplace Connection Warning Got Smarter

We've improved the warning you see when you try to connect a marketplace that's already linked to a different Amazon Account inside Ad Badger. This clearer heads-up prevents confusion and saves you the headache of troubleshooting unexpected connection issues. Less frustration now means more efficient scaling and faster setup time!

🚀 Bulk Keyword Entry for Rank Tracking

Ready to track more keywords, faster? You can now add keywords to your Rank Tracking dashboard in bulk, saving you serious time on setup and allowing you to monitor your competitive landscape instantly. We’ve also made your active keyword limits visible, keeping you fully informed as you optimize. Get ready to dominate the search results with unprecedented efficiency!

🌎 Introducing the Multi-Marketplace Dashboard!

Tired of jumping between accounts? Now you can view all your marketplaces in a single, unified dashboard, giving you a powerful, birds-eye view of your entire global PPC operation. Quickly compare performance, identify regional trends, and customize your view to pinpoint opportunities across every region—all from one convenient spot. Get ready to conquer the global market!

✨ Bulk Archiving Just Got More Efficient!

We've sharpened our tools by adding a quick eligibility check before you perform any bulk archive actions in Ad Manager. Now, we automatically stop you from attempting to archive entities that are already resting in the archive, ensuring your process is quick and free of friction. We just saved you precious seconds—go spend that extra time finding some new keywords!

Organic Keyword Rank Tracking

Unlock the full story of your Amazon success. ACoS and TACOS only show part of the picture. Our new Rank Tracker helps you connect the dots between your advertising and your organic growth. By monitoring your daily keyword rank, you can finally visualize the 'flywheel effect'—seeing exactly how aggressive PPC lifts your organic position over time. Make smarter budget decisions and prove the total value of your marketing. Organic ranking is how you win at Amazon.

🥇 NEW! Introducing Rank Tracking Analytics!

Get ready to see the bigger picture! This powerful view displays the daily organic ranking position for all your tracked keywords over the last 30 days. Now you can instantly see how your PPC and optimization efforts are paying off in organic visibility, giving you the data needed to measure impact and find new growth opportunities. It's time to stop guessing and start tracking your way to page one! Access the New Feature Now: https://app.adbadger.com/#/analytics/rank_tracking/results Scan the helpdoc for some more details: https://help.adbadger.com/en/article/337-keyword-rank-tracking

Target Creation Now Warns Against Amazon Limits!

We’ve refined the Target creation experience within the Ad Manager to be even smarter! The tool now actively checks your list of new targets and provides a heads-up warning if you are about to exceed Amazon’s platform limits for that ad group. This tiny, powerful addition prevents frustrating upload errors and ensures your campaigns are built correctly the first time. Focus on finding winning targets—we'll handle the boundary patrol!

💥 Unleash Dayparting on 1,000 Campaigns!

We know you're growing, so we grew our capacity! You can now enroll up to 1,000 campaigns (up from 500) in Dayparting Automations. This huge increase in enrollment limit gives you the power to apply hour-by-hour bidding precision across a much larger portion of your portfolio, maximizing profit opportunities and cutting wasted spend—even on a massive scale. Go big with your optimization—we built the tool to handle it!

🇮🇪 Bonjour! Irish Marketplace Support Is Live!

Go global with your optimization—we’re excited to announce full support for the Amazon Ireland (IE) marketplace! You can now apply Ad Badger’s automated bidding, reporting, and management tools to your Irish campaigns, giving you an edge in this growing market without adding to your workload. Get ready to watch those ROI numbers climb like a salmon up a river.

Manage People Table: No more outdated user permissions

The Manage People table now automatically refreshes after you update a user’s role or shared marketplaces. This means you’ll always see the most accurate permissions for your team, so you can manage your Ad Badger account with confidence. We’re working hard to make your account management as smooth as possible!

Placement Bid Changes Now Logged in Campaign History

We've added placement bid modifications to your Campaign History log, giving you a crystal-clear timeline of your strategic changes. This lets you easily correlate your bid adjustments with performance shifts, making it simple to see exactly how your strategy is impacting your profitability and rank. We're digging up the data so you don't have to.

Go Back in Time with "Amazon Created At" Dates

You can now see the exact date your campaigns were created in Amazon, not just when Ad Badger first synced them! This makes it a breeze to filter for campaigns launched in September (or any other month) and track their performance over time, giving you a clearer picture of your long-term strategy's success. The Badger Says: Dig into the past to build a more profitable future.

🐾 AMC Instances Now Included — For Free!

You asked, we delivered: Ad Badger members can now spin up their own Amazon Marketing Cloud (AMC) instances at no extra cost. No add-ons, no hidden fees — just powerful, privacy-safe analytics unlocked straight from your dashboard. With AMC, you can: • Track customer journeys across campaigns • Unlock advanced insights beyond what Seller Central shows • Run SQL queries to answer deep performance questions This is all available inside Amazon Marketing Cloud (not Ad Badger) Please join us on our weekly office hours call for more information and Q&A, https://help.adbadger.com/en/article/201-how-to-book-a-software-call-with-our-ppc-team or reach out to our team to book a paid 1on1. This feature is included with every Ad Badger membership, so you can stop worrying about setup costs and start focusing on strategy. Time to unleash even bigger insights, Badger-style. 🦡✨

🦡 Dayparting Just Got Beefier

We’ve supercharged Dayparting Automation, you can now apply rules to up to 500 campaigns at once. Here’s what you can do across all 500: • 📈 % up or down bids • ➕ Increase or decrease bids by a set amount • ⏯️ Pause or enable campaigns on schedule Got an appetite for more than 500? Drop us a note at adbadger.com/roadmap and let us know.

NEW: Total ACOS Summary Row

Tired of mental math? We just added a Total ACOS Summary Row to your Total ACOS table. Now you can see the blended, high-level performance of all your favorited products at a single glance that compares ORGANIC sales & TOTAL SALES and AD SPEND.

Quick 'Reset' on Filters

Add a quick 'Reset' button to the Filters popup to allow for quick removal of any existing set filters.

Time Period Comparison

You spoke, we listened, and we are thrilled to announce that the eagerly anticipated feature of 'Comparison' is making its grand entrance into the Badger Den.

Time Comparison in Ad Manager

Be able to compare 2 different time ranges in ad manager to identify trends much easier! See our full helpdoc here: https://help.adbadger.com/en/article/330-5-time-comparison-in-ad-badger-a-guide-to-comparing-date-ranges Officially Dropping the week of February 17th.

🇯🇵 Corrected Currency & Bidding for Japan Profiles!

We’ve squashed a bug that was causing Nightly Hunt Automations for Japan (JP) profiles to show the wrong currency symbols and bid values. Now, your custom bid settings will reflect the correct values in Yen, ensuring your overnight optimizations are precise and localized exactly as intended. It’s the same powerful hunt you know, now with 100% currency accuracy!

Accurate Page Counts are Back!

We’ve resolved a confusing display bug in the Keyword & Target History tables where the pagination was showing "0 out of 0" instead of your actual results. Now, you’ll see the correct page count —so you know exactly how much data you’re working with as you audit your changes. No more ghost data; just clear, reliable history at your fingertips!

🎯 Seamless Search Term Blocking Fixed!

We resolved a frustrating bug that prevented you from adding negative search terms to your Manual Campaigns if that data originated from an Auto Campaign. Now, you can consistently block wasteful search terms across your whole account with zero friction. Get back to laser-focused optimization and ensure every penny of your budget is working hard!

Bids by Badger Summary Screen Is Fixed!

We tracked down and fixed a glitch that occasionally caused the Bids by Badger Optimization summary popup to crash. This means reviewing your proposed bid changes is now reliably fast and totally error-free, preventing interruptions to your critical optimization flow. We're committed to making your decision-making process perfectly smooth!

✅ No More Negative Values in Organic Sales Metrics!

We've corrected a pesky reporting discrepancy that could occasionally cause the Approx. Organic Sales metric to show a negative number. This was purely a display issue—your actual sales were fine—but we've cleaned up the data feed to ensure you see only accurate, positive results. Trust your dashboard metrics completely as you measure your true optimization impact!

🌙 Nightly Hunt is Now Duplication-Proof!

We squashed a tricky bug related to case sensitivity that was causing the Nightly Hunt to create duplicate targets in your campaigns. This fix ensures the automation is hyper-accurate, eliminating redundancy and keeping your account perfectly optimized. You can trust the Nightly Hunt to be precise—it never sleeps, and now it never duplicates!

Say Goodbye to Duplicate Hunter Errors

We caught and crushed a bug that was causing an error screen when you tried to view the source ad groups or campaigns from the Duplicate Hunter. Your time is valuable, so we ensured this link now works perfectly every time, allowing you to quickly identify and resolve redundancy without any frustrating delays. We're committed to making your Amazon PPC workflow as smooth as possible!

🎯 Negative Targeting Just Got More Accurate

We squashed a tiny bug to ensure that ASINs are always sent to Amazon as uppercase when you create Negative Targets. This technical tweak guarantees that your negative ASIN targets are registered correctly every single time, giving you confidence that you are precisely controlling where your ad spend goes. Enjoy the peace of mind knowing your optimization strategy is being executed flawlessly!

🛠️ Better Account Connection Checks

We've sharpened our connection checks to automatically spot and fix issues where a marketplace might look disconnected due to incomplete data from the Amazon API. This small-but-mighty fix ensures your optimization process is never interrupted by data glitches, giving you a complete, reliable picture of all your active stores. Say goodbye to rogue data and hello to reliable ad management!

✍️ Keyword & Target Creation Now Displays Perfectly!

We fixed a visual bug in Keyword and Target creation where the text you were entering wasn't appearing in the input table—a real head-scratcher! Now, you'll see your keywords and targets instantly, making campaign build-out clear, fast, and frustration-free. Stay focused on building your rock-solid campaigns, and leave the display issues to us badgers!

Non-Converting Spend Filters are Working Perfectly!

We've fixed a minor glitch with the quick filter actions in the Non-Converting Spend Analytics that was occasionally causing some data not to display correctly. Now, filtering your non-performing spend is instantly reliable, helping you quickly identify and cut wasted budget with total confidence. Clear data, fast actions—that's how a smart badger saves cash!

🛠️ Sponsored Brand Campaign Creation Just Got Smoother!

We've polished up the Ad Manager to fix a snag that was popping up when you tried to create Sponsored Brand Campaigns. This means you can now launch your branded campaigns quickly and flawlessly, saving you time and getting your brand in front of shoppers sooner. Focus on strategy, not friction—we've got the tech running like a badger!

🚀 Custom Bids are Back on Track with Nightly Hunt!

We squashed a pesky bug that was causing Positive Nightly Hunt automations to ignore your custom bid settings. Now, the system fully respects your specific bid instructions, ensuring your top-performing targets get the exact competitive bids you intended for maximum optimization. That's one less headache and one big step toward bid precision!

Ad Group Filters Selection Cooperates in Nightly Hunt

We've resolved an annoying snag where ad group filters wouldn't allow deselection while editing your Positive Keyword Nightly Hunt automation. Now you can effortlessly tailor exactly which ad groups your automation searches, ensuring your campaigns are only fed the most relevant, high-quality keywords. Managing your automations just got smoother and smarter.

Smooth Sailing for Search Term Promotion

We've fixed that pesky hiccup that caused an error when you tried to promote a high-value search term and add it to its source ad group from optimization tools like NGram Explorer. This means you can now trust your workflow completely: find the winners, promote them instantly, and keep your ad structure laser-focused on performance. Your path to optimized campaigns just got a whole lot cleaner.

Keywords, Targets, and Ad Groups Inherit Changes at the Campaign Level

We have streamlined and improved the Bids by Badger workflow. If you make changes to a campaign (Change of Target ACOS, Min/Max Bid, or Bids by Badger on/off), those changes will be inherited to all ad groups, keywords, and targets of that campaign. <div style="position: relative; padding-bottom: 62.5%; height: 0;"><iframe src="https://www.loom.com/embed/60e15ea64b6540c7a0fa2c475d037daa?sid=516d68a9-f272-47f2-a4d8-080a45b3c73b" frameborder="0" webkitallowfullscreen mozallowfullscreen allowfullscreen style="position: absolute; top: 0; left: 0; width: 100%; height: 100%;"></iframe></div>

Tag! You're it...

**🦡 Tags, Tags, Tags!** Tag, you’re it! Entities in Ad Manager now sport custom tags, letting you filter like a pro. Learn more about Tagging here: [LINK](https://help.adbadger.com/en/article/323-how-do-i-use-tags-on-ad-badger).

Create Dayparting Rules in Bulk (Apply to Multiple Campaigns at once)

# Dayparting Bulk Actions **Description:** - You can now apply a dayparting rule to multiple campaigns.

Ngram Analyzer Update

# Ngram Analyzer Update **Description:** - Enhanced ngram analyzer for improved keyword insights. - Features more precise data segmentation to optimize Amazon PPC campaigns effectively.

What's New in Ad Badger v2.36.7, v2.36.8, v2.36.9 and v2.36.10

## v2.36.7 (14 October 2024) ### 🛠️ Improvements - Decoupled the Ad Manager tables' paginated data from the summary row requests, allowing the summary row to load after the table has loaded. - Ensured date range consistency across Ad Manager. When drilling down to the history for a campaign, ad group, keyword, or target, the date picker now retains the selected date range without resetting. ### 🐛 Bug Fixes - Resolved incomplete nightly Campaign Syncs affecting some profiles, which failed to update Serving Statuses for SB targeting entities. - Fixed an issue that prevented profile reconnection, which was displaying an error message. - Addressed a bug causing the failure to create a Single Keyword Campaign when Bids by Badger setting was enabled. - Corrected a display issue where graphs would not show data when drilling down to the Keyword/Target level in Ad Manager. --- ## v2.36.8 (21 October 2024) ### 🐛 Bug Fixes - Fixed an issue causing Product Metric Reports to fail for certain users. --- ## v2.36.9 (29 October 2024) ### 🛠️ Improvements - Introduced the ability to download reports for Sponsored Brands Legacy Campaigns. This feature must be manually toggled in the Admin Panel for individual users. ### 🐛 Bug Fixes - Fixed a bug causing SuperSearch input to crash when using certain special characters. --- ## v2.36.10 (30 October 2024) ### 🎉 New Features - **Product Fruits**: Added a "Getting Started with Ad Badger" checklist for new users and a new "Tours" page in the settings menu to launch tours for all users. ### 🛠️ Improvements - **Bids by Badger**: Enhanced user experience by allowing settings changes made at a 'parent' entity level to be inherited by all 'child' entities, which will now be reflected in the UI.

What's New in Ad Badger v2.36.4, v2.36.5, and v2.36.6

## v2.36.4 (05 September 2024) ### 🛠️ Improvements - **Blazing fast table loading**: We've supercharged the loading speed of the Keywords and Targets tables in Ad Manager, making them up to 10x faster. The summary row now loads asynchronously, appearing only after the initial table data has loaded, keeping things running smoothly. - **Effortless store name updates**: Updating a Store name now happens inline, meaning you no longer need to refresh the entire table. Store names across all marketplaces update instantly. ### 🐛 Bug Fixes - **Bids by Badger setup issue resolved**: We fixed an issue where first-time users in non-US marketplaces experienced incorrect currency settings or reverted configurations when setting up Bids by Badger. - **Initial Report sync for large marketplaces**: Addressed a bug that caused sync failures in very large marketplaces during the Initial Report. - **Auto-target optimization fix**: Corrected an issue preventing Bids by Badger from optimizing auto targets in Sponsored Products Auto Campaigns. --- ## v2.36.5 (17 September 2024) ### 🛠️ Improvements - **Faster across the board**: All tables in Ad Manager, including "All Keywords" and "All Targets," now load faster, enhancing your workflow efficiency. - **Streamlined navigation**: Outdated Resource links have been removed from the Mega Menu to keep things clean and relevant. - **Quick access with new date shortcuts**: Added handy date picker shortcuts to the Hourly Product Data Dashboard, giving you quicker access to the data you need. - **Bids by Badger filtering**: You can now filter tables in Ad Manager by the 'Bids by Badger' column, giving you more control over your data views. ### 🐛 Bug Fixes - **Large keyword/target optimization**: Fixed an issue where Bids by Badger wasn't functioning properly for marketplaces with more than 100k keywords or targets. --- ## v2.36.6 (19 September 2024) ### 🛠️ Improvements - **Lightning-fast performance**: We’ve further boosted the speed of the 'All Keywords', 'All Targets', and 'All Ad Groups' tables in Ad Manager, ensuring you spend less time waiting and more time optimizing. ### 🐛 Bug Fixes - **Report job stability**: Fixed a bug that caused report jobs to fail due to duplicate entries from the Staging server. - **Smoother Tag management**: Resolved an issue where Ad Manager was requesting Tags twice during the initial load, improving performance and reducing redundant data calls. --- These updates focus on making Ad Badger faster, more efficient, and more reliable with each version.

What's new in Version v2.36.3

## 🐛 Bug Fixes - Fixed issue preventing new users from validating their email address and setting their password. - Fixed Dayparting Automations not consistently running every week. The issue was due to a look-back period that was too long, causing the automation to think it had already run. - Fixed Bids by Badger settings displaying Campaign and/or Ad Group level settings when overridden at the Keyword or Target level. - Fixed Bids by Badger not setting the correct min/max bid values for Japan (JPY) marketplaces during updates. (Still not working when enabling BBB for the first time!) - Fixed Ad Manager reports data displaying too high for users with Bids by Badger settings configured on that Campaign or its children. - Fixed Bids by Badger "Tiger" bucket not applying the minimum movement, leading to a misleading "Details" column in the Bid History tables. - Fixed links for Keywords & Targets in Bid History Tables not directing to the correct page in Ad Manager. - Fixed alignment of the "Filter" section when creating a Nightly Hunt automation.

What's new in Version 2.36.2

# 🛠️ Improvements - When editing the **Bids by Badger Target ACOS** for a participating entity, the summary screen now displays the new Target ACOS value. - Adjusted font sizes in **Marketplaces/Stores/Advertising Accounts** tables in the Settings menu to be more consistent. # 🐛 Bug Fixes - Fixed **Single Keyword Campaign Builder** not respecting Bids by Badger settings for new campaigns. - Fixed **Bids By Badger** not displaying correctly inherited min/max bid & target ACOS settings after updating at the keyword/target level. - Fixed **Bids by Badger** columns not having a minimum width, causing cells to be cut off and unreadable on smaller screens. - Fixed **Save/Cancel** buttons not appearing when attempting to edit a Nightly Hunt automation in the table. - Fixed bug in **Campaign History table (drill-down)** preventing sorting/filtering/searching/pagination from updating the results in the table. - Updated the opacity settings for the **Summary row** in Ad Manager tables. When scrolling, the rows will no longer show-through the summary row.

What's new in Version 2.36.0

## 🛠️ Improvements ### Table Filters - **Searchable Dropdowns**: Both 'Column' and 'Value' dropdowns are now searchable, and results filter (autocomplete) as you type. Applying filters just got a whole lot easier! ### Settings Menu - **Intuitive Layout**: We've revamped the settings menu layout to make it more intuitive and consistent with the rest of the app. - **Enhanced Tables**: Advertising Accounts, Stores, and Marketplaces tables can now be filtered, sorted, searched, and exported with ease. ### Selling Partner Connectivity - **Updated Popups**: Enhanced popup and confirmation screen for a smoother user experience upon successful connection. ### Bids by Badger Table Modes - **Table Modes**: 'Bids by Badger' now includes table modes. Please check this help file for more information - <a href="https://help.adbadger.com/en/article/326-how-do-i-use-bids-by-badger" style="color: blue; text-decoration: underline;">How do I use Bids by Badger?</a> ### Bids by Badger Status - **Toggle UI**: The 'Bids by Badger' column now features a toggle for switching between 'On' and 'Paused' states for participating entities. ### Ad Manager - **Bidding Adjustments**: Reintroduced the Bidding Adjustments column to the Campaign Placements table. ### Nightly Hunt - **Revived Negatives**: The Nightly Hunt now attempts to recreate negatives that were previously archived. ### Legacy Sponsored Brand Campaign Type - **Clear Distinctions**: Easily distinguish between multi-ad group SB campaigns and legacy, single-ad group campaigns. ## 🐛 Bug Fixes - **RPC Calculation**: Fixed a bug causing RPC to be incorrectly calculated for Sponsored Brand and Sponsored Display reports. - **Ngrams Tool Currency**: Resolved an issue where the Ngrams tool displayed the incorrect currency. - **Portfolio Filters Crash**: Addressed a bug that caused certain Portfolio filters to crash the Ad Manager graph. - **Table Filters Crash**: Fixed a bug that caused Table Filters to crash when attempting to edit an applied filter. - **Empty Campaign List**: Corrected an issue where the 'Campaign Select' component list appeared empty. - **Graph Backgrounds**: Fixed a bug that caused graphs to display a grey or white background when toggling between the app's light and dark modes. - **Bid Optimization Skips**: Resolved an issue where Bid Optimization was sometimes skipped. - **Legacy Bids by Badger**: Fixed a reference issue to legacy Bids by Badger status. - **Popup Form Validation**: Improved form validation in the popup for enabling Bid Optimization. - **Target ACOS Popup**: Enhanced form validation in the Target ACOS popup.

What's new in Version 2.34.0

### 🎉 New Features **🦡 Tags, Tags, Tags!** Tag, you’re it! Entities in Ad Manager now sport custom tags, letting you filter like a pro. Learn more about Tagging here: [LINK](https://help.adbadger.com/en/article/323-how-do-i-use-tags-on-ad-badger). ### 🛠️ Improvements - Improvements to Campaign Placement reports graph when selecting which values to display! Now, you can pick and display values with swagger. ### 🐛 Bug Fixes - Portfolio reports finally got their act together and show the right campaign assignments. - Campaign placement reports now know where they belong, categorizing placement types correctly. - Product ads in Ad Manager are back on track, loading up like champs. - Never Negatives are here to stay, with all loading and creation issues fixed. - We swatted that bug in the Keyword Bid History search causing the nasty 500 error.

What's new in Version 2.33.1

## 🐛 Bug Fixes - **Fixed Product Ads tables** not loading in Ad Manager for marketplaces with SP-API access. - **Resolved issue** with downloading reports during certain times of the day, ensuring the most recent days' data is accessible. - **Corrected loading issues** for negative keywords when drilled down into an ad group in Ad Manager. - **Addressed loading issues** for negative targets when drilled down into an ad group in Ad Manager.

What's new in Version 2.33.0

## 🎉 New Features - **Fresh Reports Alert:** Get ready to dive into our shiny new Sponsored Brands and Sponsored Display reports, hot off the press! - **Nightly Hunt Turbocharged:** Now you can edit and duplicate automations straight from the table. Boom! Efficiency unlocked! ## 🛠️ Improvements - **Graph-tastic Ad Manager:** Check out the sleek new graph view for all Keywords, Targets, and Product Ads. Data never looked this good. - **Ad Group History Power-Up:** Track every move your ad group makes, from targeting tweaks to ad changes. All bid changes and state updates (enabled, paused, archived) are now at your fingertips. ## 🐛 Bug Fixes - **Sync Magic:** Amazon Accounts now sync twice daily, ensuring everything is up to date. Consider those sync issues banished! - **Sunday Funday Fix:** Nightly Hunt will now run like a charm even on Sundays. Weekend warriors, rejoice! - **Search Term Detective:** Nightly Hunt now nails the correct search terms to create or block. Elementary, my dear seller! - **Smooth Upgrade Linking:** Upgrading? You'll now head straight to the Billing Portal when connecting a new marketplace. No detours! - **Bid History Precision:** Filtering for all tables is now spot on. Your columns, your way. - **Export Excellence:** History tables export all columns now, because you deserve the full picture. - **Dark Mode Delight:** Exporting graphs in dark mode? Axes labels are now crystal clear. No more squinting!

Updates - January 25th Through April 19th, 2024

# **_Hey there, Badger Family! 🦡💥_** We've been burrowed deep, hustling hard on some exciting new upgrades for you. Admittedly, we’ve been so wrapped up in enhancing your Amazon PPC game that we let our update list gather a bit of dust. 📜✨ Apologies for the radio silence—imagine us like a honey badger in a beehive, relentlessly working away! Thanks for sticking with us. Get ready, because some seriously slick features are about to make your PPC campaigns un-bee-lievable! 🚀🐝 ## **_Improvements and New Features_** 1. 🌟 **New Ad Spend Meter!** Dive into the billing section of our app to see the shiny new Ad Spend Meter! It displays your current ad spend for the month, with history stretching back 3 months. 2. 🕒 **Marketplace Timezone and Clock!** Now, when editing Dayparting schedules, you can see the marketplace timezone and clock—no more time zone confusion! 3. 🛠️ **Enhanced Tooltips!** We've updated tooltips in the Product Performance tables to better clarify the sales columns. Now, it’s easier to understand your data at a glance! 4. 🔍 **Search Your Amazon Accounts!** Added a handy search box to the list of Amazon Accounts when connecting a new marketplace. Find what you need faster! 5. 📊 **Smarter Spend Tracking!** We’ve improved tracking and recording of marketplace ad spends. This is used to calculate monthly ad spend overage fees for each account, keeping your budgets in check. 6. 💳 **Billing System Upgrade!** We’ve enhanced our billing system and integrated Stripe for a smoother, more reliable user experience. 7. 🔄 **Weekly Synced Product Descriptions!** Product descriptions, images, and titles are now synced weekly. Enjoy the most accurate and up-to-date product information! 8. 📈 **Direct NGram Reports!** NGram reports are now derived directly from search term reports, rather than being generated nightly. This ensures more accurate data that stays current without being affected by attribution changes. 9. 🚫 **Cleaner NGrams!** We've removed clutter in NGrams—no more $, & or – (em-dash) characters to distract you. ## **_Bug Fixes_** 1. 🚀 **Bid Update Boost!** We've fixed the issue where Bid Updated wasn't sent to Amazon for certain marketplaces when using Bids by Badger. 2. 🕵️ **Search Smarter!** Filtering by orders or sales now works perfectly on the Duplicate Hunter Search Term Details table. 3. 🧐 **Enhanced Insights!** Filtering issues on the NGram Details table are a thing of the past. 4. 📏 **Precision Control!** Bids by Badger now accurately respects the min/max bid settings for Legacy Auto Ad Groups. 5. 🕒 **Time Zone Accuracy!** Dayparting Schedule Details now correctly display the marketplace timezone. 6. 📊 **Complete Exports!** Dayparting Automations table exports now include the campaign name. 7. 🔄 **Reliable Automations!** Fixed a bug causing Dayparting automations to revert bid changes incorrectly. 8. 📝 **Persistent Filters!** Table filters now save correctly and remain after logging out. 9. 🎯 **Targeting Perfection!** Positive Nightly Hunt now blocks ASINs in the correct ad group, ensuring accuracy like Negative Keywords. 10. 🏪 **Connection Clarity!** Corrected a display issue that mistakenly showed "no stores connected" when connecting a new marketplace. 11. 🔄 **Sync Success!** Amazon Account Sync job now runs consistently for all accounts. 12. 💸 **Monetary Fixes!** Resolved issues with various resources attempting to cast empty money objects. 13. 🌍 **Marketplace Count Corrected!** 'Count of Marketplaces' now displays correctly for users in Settings > All Stores. 14. 🔗 **Connection Verification!** Product Performance Dashboard now correctly recognizes connection status with Selling Partner. 15. 💰 **Accurate Money Values!** Fixed certain endpoints that failed to return correct money values. 16. 📈 **History Accuracy!** History tables now display changes in currency type columns correctly. 17. 🔍 **N-gram Precision!** N-gram explorer now filters accurately when viewing all n-gram lengths together.

🎉 What's New in v2.31 - Now Live

# 🎉 New Features - **Selling Partner:** Now available for vendors in limited capacity. Vendors can authenticate with Selling Partner and view images of their products. - **Merch by Amazon:** Marketplaces are now available to connect in the Settings Menu. # 🛠️ Improvements - **Dayparting** - Create Automations in Bulk (Select multiple campaigns) - Duplicate Existing Automations (Copy an existing automation to other campaigns) - Delete Automations in Bulk - Limit increased to 100 automations per marketplace - Change record created if BBB becomes disabled when creating new automation - **Placement Bidding Adjustments:** Now available for Sponsored Products 'Rest of Search' placement. # 🐛 Bug Fixes - Fixed Dayparting Main Screen crashing if the next scheduled event is the following week. - Fixed error where some N-Grams were being created that were just a whitespace character. - Fixed error that was causing the Additional Users table in Account Access Settings to fail to load. - Fixed messaging for the error that users see when they reach their Favorite Products limit in the Product Performance Ad Data Dashboard. - Fixed 'Ad Spend by Campaign Type' Comparison chart not loading when first visiting the Advertising Snapshot Dashboard.

Dayparting will be available in December!

A game-changing feature, Dayparting, will be making its debut in our tool. Get ready for enhanced control and precision in your campaigns. Stay tuned for more updates as we approach the launch date. It's time to supercharge your strategies! For more info on day parting: https://help.adbadger.com/article/204-dayparting

Hourly ASIN Performance

Prepare to gain a whole new perspective on your data with our latest addition: Hourly Data. This dynamic new tool will paint a vivid picture of your product performance, allowing you to identify trends and make data-driven decisions like never before. Get ready to visualize your success.

Create New Product Ad

Launching product ads is about to become more convenient. With our upcoming update, you can create new product ads right from the navigator. This means quicker ad creation and better control over your advertising efforts.

Create New Negative Product Target

Enhance your campaign precision with our upcoming feature. You'll soon have the ability to create new negative product targets directly within the navigator. This empowers you to refine your targeting strategies effortlessly.

Create New Negative Keywords

We're putting the power in your hands with the ability to create new negative keywords right from the navigator. This feature will help you fine-tune your campaigns by excluding specific keywords that don't align with your goals. Stay tuned for more details!

Create New Ad Group

Efficiency meets creativity in our upcoming release. Get ready to create new ad groups effortlessly within the navigator. This feature will streamline your campaign organization, making it easier to manage and optimize your advertising.

Create New Product Target

Expanding your advertising horizons is about to get easier. Our upcoming release will introduce the option to create new product targets within the navigator. This feature will streamline your campaign management, allowing you to target products more effectively.

Create New Keyword

Our next update includes the ability to create new keywords directly within the navigator. This means you can swiftly expand your campaigns by adding relevant keywords with ease. Keep an eye out for this feature in the upcoming release! Image by AdWeek

Campaign Creation Flow

At Ad Badger, we're constantly working to enhance your experience. Our upcoming feature, the Campaign Creation Flow, will simplify how you create new items inside the navigator. With a user-friendly interface, you'll have the power to effortlessly create various elements for your campaigns. Stay tuned for the rollout!

Bid Change History Tables

Study all your bid changes over time, for all campaigns (in addition to the per-ad group or per-keyword bid changes we've had for years.

Behold the power of creation!

The Power to Create Campaigns 💥 We're excited to announce that one of our upcoming milestones involves the introduction of an intuitive in-app campaign creation feature. With this addition, our users will experience a seamless and efficient way to launch their campaigns, making their advertising journey even smoother.

Faster, Upgraded Product Performance Dashboard

We are thrilled to introduce the latest version of the Product Performance Dashboard at Ad Badger. This release represents a significant step forward in providing you with even more insightful and actionable data to optimize your PPC advertising campaigns. Learn more about our new Favorites feature: https://help.adbadger.com/article/107-product-performance-dashboard

Customize the Positive & Negative Nightly Hunt Run Schedule

Take control of your PPC strategy with the ability to customize your Positive & Negative Nightly Hunt Run Schedule. Set the times that work best for your campaigns, ensuring that your hunts for opportunities and optimizations align perfectly with your workflow. With this feature, you can maximize the effectiveness of your ad campaigns on your own terms.

New Bulk Actions

Supercharge your workflow in Ad Badger with bulk-actions such as: 1. Turn on/off Bids By Badger 2. Set Min/Max bid in bulk 3. Set Target ACOS in bulk 4. Update Sponsored Product Bidding Strategy 5. Enable/Pause 6. Create new positive keyword from search terms 7. Create new negatives from search terms

Search Term Quick Attack Bulk Actions

Add new negatives or positives in bulk!

New Filters in New Tables

New filters such as: Search term contains, starts with, etc...

More Compact, Faster Table Design

We're reworking our tables to load faster and be more responsive. This will reduce left-to-right scrolling and scroll speed

Duplicate Search Term Finder

Identify duplicate search terms in your account and promote to positive keywords or negatives.

Tool for Finding Duplicate Keywords and/ or Search Terms

We're going to be adding a tool to our Targeting Suite that allows our users to find duplicated keywords and/ or search terms in their accounts and take action to resolve them. Image: Spider-Man Reaction GIF from Giphy

💥 v2.29.1 is now live! 💥

v2.29.1 is now on production. This update includes the ability to create dayparting automations! 🎉 New Features •Faster Databases Users will now experience faster load times for all parts of the app! •Dayparting Automations BETA* 🛠️ Improvements •Upgraded table of Never Negatives. Now supports filtering, searching and exporting. 🐛 Bug Fixes •Fixed Never Negatives not loading more than 100 rows. •Search Term Spend by Order Amount on Advertising Snapshot now loads faster for large marketplaces. •Active Entity Counts on Advertising Snapshot now load much faster for large marketplaces. •Dayparting bid changes will now correctly show min and max bid. *As this is a BETA release, there will be some initial limitations: •Users can only create up to 10 automations per marketplace (this means 10 campaigns) •Campaigns must have less than 1000 active keyword/targets

v2.28.2 is now live!

In this version: The Mega Menu now features an 'Automations' tab. The Nightly Hunt tool has been relocated there while we prepare to release 'Dayparting!' 🐛 Bug Fixes *Fixed Campaign History showing empty changes table when viewing a campaign. *Fixed Targeting Source column not appearing when exporting the Search Term Duplicate Details table. *Fixed Hourly Product data table from not loading on first use. *Fixed failed bid updates for keywords not being logged correctly.

Database Clusters & Server Upgrades & More

## We made several enhancements to our database architecture. 🎉 ### What this means for you: - **Faster Sync Times:** What once took hours to sync now takes minutes. - **Load Balancing:** Larger Advertising Accounts (those with 300,000+ keywords) will now experience a boost in speed. - **Availability:** We already had low downtime; now, it will be even lower. ### Additional Enhancements: - **Bid Change History:** We are now keeping 30 days of bid change history. - **Archived Campaigns, Keywords, etc.:** We now only keep archived entities and their report data in our app for six months after archive action. The spirit of ‘archiving’ is closer to ‘deleting.’ So we recommend you pause entities you’d like to refer back to in the future. - **Product Dashboard:** To provide a more reliable and data-rich experience, it is now necessary to connect Selling Partner API (SP-API) is now required to view total sales, organic sales, ad sales, and Total ACOS per product.

"Hide Ad Groups that Already have a Rule"

When you create Search Term Graduation rules in our Positive Keyword Nightly Hunt, you can now hide ad groups not used in any other rule. This saves you time. Example: Let's say you create a rule 'Move search term from auto to exact' Then, you want to create more rules. This box hides the previous ad groups that have a rule associated with them!

Reporting by Placement Over Time

You can now track the impact in sales VS its change in CPC by individual placement for Sponsored Products AND Sponsored Brands. This is pretty sick because it allows you to: 1. Make changes to your placement bids (🕵️‍♂️I see you no-look-fade-away-3-pointer-set +100% TOS people out there). 2. Then track how that changed TOS, product page, and rest of search performance across metrics like conversion rate, ACOS, or orders. Talk about this on Linkedin: https://www.linkedin.com/feed/update/urn:li:activity:6973058580971159552/

Organic Product Sales Data and Total ACOS Data

You can now view organic sales, total sales, and Total ACOS in the app. Here's how to connect! https://help.adbadger.com/article/76-how-to-connect-selling-partner-api Learn more here: https://www.adbadger.com/blog/total-acos-trinity/

Product Catalog Data (Images, title)

This appears in Ad Manager & the Product Dashboard!

Sync Dashboard

We're getting more and more serious about 'up to the minute' data. For a long time, Amazon made this a challenge due to API restrictions. In preparation for 'daily data' and 'up to the minute data', we're building a sync dashboard that will quickly let you sync your advertising data for today, yesterday, and up to the hour.

Coming August: Book calls directly inside Ad Badger's App

We're improving our process to make booking a call easier for our High Touch Software clients. Old way: wait for a monthly call form. New way: no waiting required; book a call directly from our app It's all part of your Ad Badger High Touch Membership. Find it in the 'resources' section' in the menu.

Removed Option for 250 Rows in Ad Manager (Max is now 100) Details inside.

We realized that the option to have 250 rows for some browsers was causing a slow browsing experience. We are reworking our tables to VIRTUALIZE them. This will finally be the solution we have been looking for when it comes to ultra-fast table sorting.

Create or Edit Portfolio Budgets in Ad Badger

You can now create or edit Portfolio-Level Budgets inside Ad Badger.

Ability to Update Campaign Placement Bid Settings

You can already view your campaign's placement bid settings - but soon enough you'll be able to edit them right inside of Ad Badger!

Single Keyword Campaign Builder

Coming soon is the ability to take a pre-existing single keyword and put it in its own campaign. Image: Fabiola Lara from Giphy

Mid-August 2022 Update

<center><iframe width="560" height="315" src="https://www.youtube.com/embed/wb-K0extX8c" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe></center> **New Features** 1. Sync Control Panel: You will now be notified of how 'fresh' your data is inside Ad Badger, and have options to pull in recent data from today if you'd like. Learn more: https://help.adbadger.com/article/72-using-the-sync-dashboard 2. New and Improved Snapshot Dashboard: Compare a variety of important metrics on our new dashboard. Our favorite: amount of spend by search term order amount! 3. Bidding Health Report Card History: Now, receive clearer feedback and see how your bid health has changed over time. 4. Book a call is now available directly in the app. Book a call with a PPC Campaign Manager to talk strategy, technique, or tools right in the 'Resources Menu' **Fixes** 1. Improved currency symbol usage around the app. 2. Removed the 250 rows option for speed and load time.

June 21, 2022 Ad Badger App Update

<iframe width="560" height="315" src="https://www.youtube.com/embed/vAImYSJDvNc" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe> #### **App Improvements** - The 'Connect Marketplace' popup has been redesigned. Now you can connect to multiple marketplaces in a single action for a given Advertising Account. We will also send push notifications about the status of each marketplace connection in the top right of the app (near the badger logo). - Quick Attack now offers better support for finding search terms in Sponsored Brands Campaigns. Improved UI of the Payment screens. Now more intuitive about how to proceed after entering a payment method. - Embedded public Roadmap "Launched" screen into Settings > About > Changelog, instead of showing this file. - When performing a bulk action in Ad Manager, the rows will automatically deselect all previously selected rows in the table. On failure, they will remain selected to more easily retry the action. - Managed Services Client Accounts: Our Ad Badger Managed Services Clients will now be able to request a 'view only' account that enables them to view their managed marketplace inside of our software. - Super Search Better searching experience. The component is faster, searches now highlight the matched text in the Campaign name, and Campaigns are grouped by active state. (Enabled and Paused) - We now officially support marketplaces from Sweden, Poland, and Turkiye (Turkey)! - Ad Manager tables can now filter date/time columns! --- #### **Bug Fixes** - Fixed Product Ad links not going to the correct product page for certain countries. - Fixed incorrect currency displayed on the Product Performance dashboard. - Fixed Keywords/Targets graph in the Ad Manager not showing certain metrics when selected. - Fixed date picker in the Ad Manager not showing the correct graph. - Fixed inability to edit Ad Groups within a Sponsored Display campaign. - Fixed graphs not displaying all available metrics at the Keyword/Target level. --- #### **Up Next** - Taggable Entities We will soon be able to "tag" an entity and use that tag in various filters throughout our app. - Selling Partner Data We have begun the first stages of syncing product information into our database. This includes product names, images, and descriptions. - All Rows Export We will soon be able to export all rows of a table. Upon export, the file will be generated on the backend, and alert the user with a notification to download once it has been completed. - New Dashboards New dashboards are coming, the design phase has begun and the first of which should roll out next month. ---

March 24th Updates

Improvements 1. Visually enhanced the Advertising Trends Snapshot Dashboard. 2. Added Conversion Rate (CVR) data to the Advertising Trends Snapshot Dashboard. 3.Badger's Filter Sets: Added preset filter sets to the Ad Manager's Keyword and Target tables. 4. Bids by Badger Confirmation: Added confirmation with summary when turning on Bids by Badger Bid Optimization. 5. Added "Created At Date" column to Never Negatives table. 6. Relocated Actions column in Ad Manager Tables for easier access. Bug Fixes 1. Fixed some Sponsored Brands campaigns displaying Ad Group data where none existed. 2. Fixed issue where Positive Nightly Hunt Automations would not load. 3. Fixed issue when adding new Sponsored Brands Keywords and Targets with the Positive Nightly Hunt.

Update January 27

Improvements Users can now edit Portfolio, Campaign & Ad Group names in the Ad Manager tool. Users can now reactivate & deactivate subscription upgrades in the Settings menu. Adjustments to the Super Search on small monitors. Added explicit warning about ad spend overages and associated fees. Added warning for dangerous Negative Keyword Nightly Hunt Automations. Bug Fixes Fixed an issue where some users were unable to access the new Single Keyword/ Target Campaign Builder. Fixed an issue where changing Bids by Badger settings would zero out Target ACOS. Fixed an issue where customers would not receive an email notification about ad spend overage charges.

Minor Version Update

##### *2.13.0 - 13 January 2022* #### **New Features** 🎉 - **Single Keyword/ Target Campaign Builder:** We added a button to the Ad Manager's keywords and targets tables that will allow you to create a complete Campaign based on that keyword or target. To learn more [check out our Help Center](https://help.adbadger.com/how-do-i-use-the-single-keyword-target-campaign-builder). - **Campaign Placement Reports:** You can now see select reporting data for a given Campaign broken down by placement. - Added the ability to add or update a Sponsored Product Campaign's placement bid adjustments. #### **Improvements** 🛠️ - Updated all tables within the app to have sticky headers when scrolling through a large data set. - Added additional columns to the Campaigns table in the Ad manager tool. - Adjustments to Ad Spend overage fees. #### **Bug Fixes** 🐛 - Fixed an issue where updating a Nightly Hunt Automation would place that automation into an error state. - Fixed an issue where some Negative Nightly Hunt Automations were appearing in an error state despite not being broken. - Various bug fixes to address speed and performance.

Patch Updates - 2.12.5, 2.12.6, 2.12.7

##### *2.12.7 - 30 December 2021* #### **Improvements** - Marketplaces with invalid payment methods in Amazon Advertising Console, now display as disconnected. - Added filtering for KENP metrics in Ad Manager. #### **Bug Fixes** - Various bug fixes to address speed and performance. - Fixed issue with Ad Manager when seaching within the Product Ads tables. - Fixed issue when syncing Sponsored Products Negative Targets. - Fixed sync issue related to KENP metrics reporting. - Fixed issue where Amazon Accounts would sometimes get incorrectly flagged as disconnected. --- ##### *2.12.6 - 02 December 2021* #### **Improvements** - Added ID columns to all tables in the Ad Manager for easy reference. - Added created at date to all tables in the Ad Manager for tracking purposes. #### **Bug Fixes** - Fixed Negative Nightly Hunt not adding negatives under certain conditions. - Fixed Negative Nighly Hunt not recording negatives it added in the history table. - Fixed crashes in various tools caused by improperly formatted Targets. - Fixed Ad Spend Meter sometimes displaying too many decimal points. - Fixed Ad Groups not always displaying when viewing the details of a Positive Nightly Hunt Automation. - Fixed Weekly Copilot emails not reporting on all connected Marketplaces. --- ##### *2.12.5 - 18 November 2021* #### **New Features** - **Quick View Campaign in Dashboard:** We added a button to the Ad Manager's campaign table that will bring you right to the Advertising Dashboard, automatically viewing the campaign you came from. - **Quick Attack from Ad Manager:** You can now use the Quick Attack buttons to create new keywords, targets, and/ or negatives right from the Ad Manager's search term table. #### **Improvements** - Added more date options in the Date Picker for various pages. - Added a loading indicator to the 'Delete Automation' popup in the Positive Keyword Automations for less confusion surrounding automation deletion. #### **Bug Fixes** - Fixed unknown keyword type in Ad Manager search terms table.

Advanced Table Filtering

We heard a call for more advanced options for filtering in Ad Badger's tables. With our new Advanced Filtering, you'll be able to do things like: - Filter by a specific portfolio, campaign, or ad group in the Navigator. - Filter by Reason for Change in Bids by Badger History. - Filter by a specific campaign or ad group in the Targeting Quick Attack tools.

Improved Positive Keyword Tool Workflow

We plan to go into our recent release, the Positive Keyword Nightly Hunt, and clean up the workflow. This will provide an even better experience for all of our users when they are creating Automations for adding new keywords or targets to their campaigns. In the works: - Suggested rule templates - Upgraded Ad Group Selector Image from @Kyocera_DS on Giphy

Improved Bidding Algorithm

We dived deep into our bidding algorithm and have made all sorts of adjustments so that the algorithm is even smarter. This means even more informed bids for your keywords! Summary of algorithm update: We noticed that in high-ACOS campaigns, the most common symptom is a large number of keywords in "Test" mode. We define test mode as a keyword that does not have +1 order per week on average in a 30 day timeframe. We consider these keywords to be 'ACOS jumpers' because it is likely that from 1 week to the next the ACOS can jump many points. Consider the change from 0 orders to 2 orders (or from 2 to 0) in a week. The new bid algorithm will identify ACOS Jumpers and bid much more conservatively (lower) on them when the campaign is over target ACOS. When the campaign is under target ACOS, there will be the standard "inch-up" bidding we are familiar with. The goal here is to step on the gas when under target ACOS and get more traffic, clicks, and testing, and step on the brakes when the campaign is over target ACOS. Image: Pixel Flying Sticker from Giphy

Patch Update - 2.10.8

Updated Ad Badger's [Terms of Service](https://v2.adbadger.com/#/terms)

Product Performance Dashboard (ACOTS or TACOS)

This dashboard will sum the ad spend and compare it against your total revenue for a product. Many call this "TACOS" or "ACOTS: Total ACOS aka Ad Cost of Total Sales.

Enhanced Sync Capability

Using a new and improved form of snapshot syncing for increased data syncing speed. Loop Loading GIF By Derek Fitzpatrick from Giphy

Sponsored Display Bid Optimization

Bids by Badger can now optimize and automatically update your Sponsored Display bids!

Use PKW Tool for Product Targets

Ability to use PKW tool with product targets, as well as keywords. NOTE* We are waiting on Amazon to allow us to do this.

Administration: Ability to Add Multiple Users

Add the ability to invite other users to fully access your Ad Badger account. This will allows our customers to share Ad Badger reports and bidding history with other members of their team. Currently, you can only invite Admins. This means new users can see and edit your account! Perfect for sharing Ad Badger between teams. Look out for more user roles in the future!

Automated & Upgraded Positive Keyword Tool (PKW Nightly Hunt)

The ability to set parameters and have it automatically "RPSB" (add to a new campaign and then block it from appearing in the original) is a powerful tool. This is sometimes known as "search term graduation" - or the act of graduating search terms from a loose target (like auto-targeting) to a tighter target (like exact match). We will be building this feature with an "IF, THEN" protocol. Example: 1. IF a search term converts in ad group A, THEN add it as an exact match in ad group B, AND add it as a negative exact in the source ad group. Animation Buscar Sticker By Wandarca from Giphy

Upcoming Speed Enhancements (Faster Load Times)

Certain areas of our app, namely the bidding dashboard, are currently calculated when you view the page. We will begin pre-calculating these nightly so it's displayed much faster when you click on it.

Charts in Bids by Badger

Having charts in the Bids by Badger: Bid History view will allow you to visually track metrics all in one graph - such as: 1. Target ACOS VS Average CPC 2. Target ACOS VS Actual ACOS 3. Bid Cap VS Average CPC This will allow you to see the change history of the bid optimizer and performance all at once. Image Credit: Survey Monkey

Charts for Bids by Badger's Keyword/Target Performance History

We're building the ability to track your Target ACOS vs average ACOS over time, providing you a visual representation of performance over time.

New Tooltips and Help Bubbles

We have added and are continuing to add more helpful bits of information and links to our Help Center where you may be curious to learn more. This includes certain features as well as just information about our tools.

Delivery Status Column

We have added the delivery status of your entities to our tables. This will make it easier to stay up to date on the delivery status of your campaigns, ad groups, and more!

SuperSearch Upgrade

We updated our SuperSearch to give you more information and make it even easier to navigate to what you want to view.

Patch Update - 2.12.4

##### *2.12.4 - 29 October 2021* #### **Improvements** - Added more date options in the Date Picker in Ad Manager. - Added the ability to export the Product Performance Table. - Now sending an email notification to remind you about your upcoming subscription renewal. - Tables across the app will now remember which columns you had selected if you leave the page. - All Product Ads in Ad Manager are now hyperlinked to easily view each product on Amazon. #### **Bug Fixes** - Fixed Negative Nightly Hunt adding duplicate Campaign Negative Keywords. - Fixed blank screen when adding a new payment method.

Patch Updates - 2.12.2, 2.12.3

##### *2.12.3 - 12 October 2021* #### **Improvements** - Visual redesign of the Date Pickers. - Better tracking of Targets that have been archived. #### **Bug Fixes** - Fixed Nightly Hunt Tables pagination not resetting when filtering or searching. - Fixed Nightly Hunt adding multiple Account and/or Campaign Level Negatives. --- ##### *2.12.2 - 08 October 2021* #### **Bug Fixes** - Fixed Nightly Hunt incorrectly adding ISBNs as keywords. - Restored missing bid history for target entities. - Restored missing submit button for selecting ad groups in the Search Term Quick Attack. - Fixed Portfolio & Campaign Filters not displaying when attempting to select an Ad Group. - Adjusted alignment of navigation tabs on pages in the Ad Manager. - Renamed some Status filters for ease of use in the Ad Manager.

Patch Update - 2.12.1

##### *2.12.1 - 01 October 2021* #### __Improvements__ - Enhanced Ad Manager graphs by combining like axes. This will provide more meaningful data analysis at a glance. - Smoothed out the user experience of our Ad Group Selecting menu. Now, much more intuitive and easy to use. #### __Bug Fixes__ - Fixed the Ad Group Selecting Menu appearing behind pop-ups. - Fixed the text search box disappearing in Marketplace Selection Menu. - Fixed issues with various drop-down menus. - Fixed incorrectly displayed currency symbol in table filters and Ad Manager graphs. - Fixed Serving Status filtering in Ad Manager table. - Fixed incorrect displaying of certain metrics in Yen (JPY).

Minor Version Update! 2.12.0

##### *2.12.0 - 28 September 2021* #### __Improvements__ 🛠️ - Upgraded and cleaned up user interface. #### __Bug Fixes__ 🐛 - Fixed Update Bid pop-up not allowing calculation method to be selected.

Patch Update v2.11.8

##### *2.11.8 - 18 September 2021* #### __Improvements__ - Added ability to pause Nightly Hunt Automations. - Improved ad group selection process in certain tools. #### __Bug Fixes__ - Fixed SD Targets not exporting correctly in Ad Manager. - Fixed Search Term Quick Attack not adding Negatives when pop-up is closed. - Fixed Nightly Hunt History not displaying date entities were added on. - Fixed Nightly Hunt History not displaying some Target ASINs.

Patch Updates 2.11.4, 2.11.5, 2.11.6, 2.11.7

##### *2.11.7 - 8 September 2021* #### __Bug Fixes__ - Fixed Search Term Quick Attack not adding Negatives when popup is closed. - Fixed Nightly Hunt History not displaying date entities were added on. - Fixed Nightly Hunt History not displaying some Target ASINs. --- ##### *2.11.6 - 25 August 2021* #### __Bug Fixes__ - Fixed list of marketplaces not loading for large accounts. -Fixed Sponsored Brands Campaigns displaying Product Targets which do not belong to that campaign. --- ##### *2.11.5 - 20 August 2021* #### __Improvements__ - Improved performance when a large number of Ad Groups is selected in the Search Term Quick Attack. - Added a table to view all Search Terms in the Ad Manager. - Better filtering, sorting and searching in the Nightly Hunt History tables. - Clearer Marketplace Sync Statuses, more frequent sync capabilities. --- ##### *2.11.4 - 12 August 2021* #### __Bug Fixes__ - Fixed Nightly Hunt not displaying updated information after an automation is edited. - Fixed Ad Group search in Ad Group Selector not handling certain punctuation marks.

Patch Update - 2.11.3

##### *2.11.3 - 05 August 2021* #### **Improvements** - Added Prebuilt Automations to the Positive Keyword Nightly Hunt for faster automation creation. - Better user experience filtering and selecting Ad Groups for Positive Keyword Nightly Hunt Automations. - Negative Keyword Nightly Hunt automations can now be run on select days of the week. #### **Bug Fixes** - Fixed Sponsored Display Audience Targets not displaying. - Fixed Targets table crashing in Ad Manager - Fixed Never-Negatives Table crashing for some users. - Fixed Negative Keyword Nightly Hunt match types not displaying correctly and/ or not triggering correctly.

Patch Updates - 2.11.1, 2.11.2

##### **2.11.2 - 27 July 2021** #### Improvements - Enable bulk editing in Ad Manager Tables for certain plans. - Increased response time for editing Positive Nightly Hunt Automations. #### Bug Fixes - Fixed Positive Nightly Hunt History crashing for some users - Fixed issue exporting Nightly Hunt History table. - Fixed display & filtering of 0 values in Ad Manager tables. - Removed Negative Nightly Runt Days of Week feature, as this is not yet supported. --- ##### **2.11.1 - 20 July 2021** #### Bug Fixes - Fixed inability to remove or edit a Negative Keyword: Nightly Hunt Automation. - Fixed issue when trying to update bid limits at the Ad Group, Keyword or Target levels. - Fixed issue turning on Bid Optimizer at the target level. - Fixed issue where app would crash after updating a Target.

Minor Version Update! v2.11.0

##### *2.11.0 - 14 July 2021* #### New Features 🎉 - **Ad Manager:** We took our two best tools - Navigator & Bids by Badger - and combined them into one SUPER tool! It will now be even easier to view your Amazon data and optimize your bids all in one place. - **Settings Page:** You can now view your general settings for all entities inside of the new Ad Manager. - **Knowledge Base Access:** We added a quick and easy search field in our chat bubble so that you can look for answers in our Help Center. We update it often so that our customers are able to get the support they need as quickly as possible. #### Improvements 🛠️ - Now allowing users to set Minimum Bids for the Bids by Badger optimization algorithm. - Enhanced Sync Accuracy to ensure you have the most up-to-date data from Amazon. - Now syncing report data from Amazon even more frequently to account for [attribution data](https://help.adbadger.com/how-does-ad-badger-sync-with-amazon). - Now allowing manual syncing twice as often - every 12 hours. - History at the Ad Group Level now shows changes to the ad group itself in addition to changes back to the ad group's entities. #### Bug Fixes 🐛 - Fixed an issue where some users were unable to perform a manual marketplace sync. - Resolved table exporting issues. - Patched an issue with bid optimization of Legacy Auto Ad Groups when default bid was not provided. - Patched campaign filtering errors. - Patched keyword table sorting. - Patched target graphs.

Patch Updates - 2.10.6, 2.10.7

##### *2.10.7 - 26 June 2021* #### Bug Fixes 🐛 - Fixed Serch Term Quick Attack incorrectly adding Broad & Phrase Keywords - Fixed Table sorting in Navigator when viewing All Keywords --- ##### *2.10.6 - 11 June 2021* #### Bug Fixes 🐛 - Fixed issue preventing the deletion of some Never-Negatives for the Negative Nightly Hunt - Fixed Table exporting in Serch Term Quick Attack - **Note:** There is odd formatting in the Source & Campaign columns when exporting results for "Target generated search terms". This will be addressed soon with our release of a special surprise!

Patch Updates - 2.10.3, 2.10.4, 2.10.5

##### *2.10.5 - 01 June 2021* #### Bug Fixes 🐛 - Fixed Navigator showing empty table for Sponsored Brands Campaigns - Added missing graphs in Navigator for some Sponsored Display Campaigns - Fixed incorrect graph showing in Navigator for some Sponsored Brands Keywords & Targets - Fixed issue where some users could not update their Profile information --- ##### *2.10.4 - 29 May 2021* #### Bug Fixes 🐛 - Fixed Positive Keyword Nightly hunt mixing up Phrase and Broad match types --- ##### *2.10.3 - 27 May 2021* #### Bug Fixes 🐛 - Fixed Bid Changes table not showing the most recent bids - Fixed Positive Keyword Nightly hunt adding negatives as the wrong type - Fixed Positive Keyword Nightly Hunt miscalculating search term average CPC.

Patch Update - 2.10.2

#### *2.10.2 - 23 May 2021* ### Bug Fixes 🐛 - Fixed payment screen stuck in loading state

Patch Update - 2.10.1

#### *2.10.1 - 21 May 2021* ### Bug Fixes 🐛 - Fixed a reporting glitch with sending bids to amazon - Fixed Quick Attack not indicating properly when no results were found

Version Update! v2.10.0

2.10.0 - 18 May 2021 ### New Features 🎉 - Product Performance Dashboard - We now sync your marketplaces using snapshots for speed! ### Improvements 🛠️ - Added comparison data in Advertising Trends Snapshot graphs - Can now view Advertising Trends Snapshot for multiple campaigns simultaneously - Enhanced Notifications Center - Searchable Marketplaces list for accounts with many marketplaces - Additional details added to My Stores pages in Settings ### Bug Fixes 🐛 - Fixed issue where sorting is disrupted if paginating through tables - Fixed unknown keyword/target types in Bid Change History table - Updated links in the Badger Copilot emails

Sponsored Brand Video Ads

Ad Badger now Syncs Sponsored Brand Video Ads Data

Download Past Receipts

Now you can go into your Billing Settings to download any of your past receipts if you ever lose track of them. Note: We will still send you your receipt via email when you are charged for renewal. Image By LookHUMAN from Giphy

Ability to Pause, Enable, and Archive entities inside of Ad Badger.

You do not need to go into Seller Central to pause your keywords and campaigns any longer!

Bids By Badger Dashboard

Get to know your bids better with Bids by Badger's new Bid Dashboard. It will report key insights as to how Ad Badger is improving your keyword's & product target's bids. We'll update you on the status of the algorithm, provide a health check, and even suggest keywords that may not even be worth bidding on! Get the insight you need to make better decisions with your bids with Ad Badger's new Bids by Badger Dashboard Image from Giphy @tonybabel

"Getting Started with Ad Badger" Course

A short course on how to get the most out of Ad Badger. We'll cover the best strategy to push your campaigns forward, and then also discuss how to perform that strategy inside Ad Badger.

Extending Row Limit to 100

We designed our tables for super quick filtering. This allows you to quickly say "I want to view everything with over 10 clicks and no conversions" and instantly get those results. However, what if that search gives you 500 rows of data? While you can sort them greatest to least (most clicks to least clicks, or most spend to least spend), it still might be too arduous to sift through them in rows of 50. We'll be exting our row limit to 100, allowing you to see more, more quickly. This will still load near-instantly.

Negative Keyword/Target Change History

Be able to view all negative changes made to keywords/targets that took place in your campaigns that were made by Ad Badger's Nightly Hunt

Daily Attribution Update

As you know, Amazon has up to a 30-day attribution window. In other words: 1. If you look at the sales for August on September 1st, you may have 100,000 in sales. 2. Then, if you look at sales for August on September 15th, you may have 110,000 in sales. 3. Finally, if you look at sales for August on September 30th, you may have 115,000 in sales. This is because Amazon has a 30-day attribution window. This means, if someone clicks on an ad on Monday, but then converts 2 weeks from now, the sale will be attributed back to the Monday they clicked on. A 30-day attribution window means if a sale happens 30 days after a click, it will be sent back to when they clicked. We will be re-downloading your data to account for this data delay, so all of our optimizations will be focused on the most recent, accurate data. This is a powerful feature we believe only Ad Badger has up its sleeve.

Change Credit Card Information

Building in the capability to change credit card information.

Weekly Badger Copilot Performance Email

Once a week, Ad Badger will send you a performance email discussing your campaigns. It's focused on three main areas: 1. Areas to save money (your lowest performing keyword and ad group) 2. Bids by Badger Automation Analysis (do you have too many testing keywords, and not enough "high-confidence" keywords) 3. New Keyword Opportunity Over time, this automated analysis will grow. We aim to build an AI-assistant for you to help you optimize your campaigns, providing you with automated reports.

Bid Change History - Round 1

Round 1 of the Bid Change History allows you to view all your bid changes that took place for a keyword easily. It logs the change, the date of the change, the increase or decrease, new and old bid. It also logs where it was changed (Amazon, Manually in AB, or through the Bid Algorithm). If it was changed through the Bid Algorithm, it will provide detail as to how Ad Badger is evaluating the keyword or target.

October 2020 Changelog

In October 2020, we're continuing to improve Ad Badger. 1. We added a Manual Sync Button. Learn more: https://help.adbadger.com/ad-badger-tool-basics/manual-sync-pull-in-newly-created-campaigns-data 2. Bid Change History is live! View bid changes that occurred manually in Amazon, Ad Bager, as well as automated through Bids by Badger Target ACOS Algorithm: https://help.adbadger.com/bids-by-badger/viewing-bid-changes

October App Summary

This month: 1. Rolled out Bid Change History 2. Rolled out NKW Change History 3. Rolled out Bids by Badger Updates 4. Multiple fixed for stability 5. Improved Data Reliability with additional Sync Processes to account for Amazon's Attribution Delay

September 2020 Changelog

We pushed out over 100 small changes in September 2020 - these took place AFTER our v2 launch. It was a big month for our software! Here are the highlights: 1. Support for Authors 2. Improved Registration Flow 3. Added helpful tooltips around the app (almost everything has a tooltip) 4. Settings Screen & Billing Upgrade 5. Removed Portfolio view from Bids by Badger because BBB can only be set at Campaign Level 6. Improved Marketplace Switching by clicking Flag in top right of screen 7. Improved app notifications (see when Ad Badger last synced your account) 8. Faster filtering on Super Search 9. Smooth Agency Signup 10. Emails for Receipts 11. Several fixes after receiving an error from Amazon upon connecting a store 12. Temporarily deactivated Bids by Badger for Sponsored Brands because of an issue on their end 13. Fixed an issue with filtering "enabled vs paused vs archived" 14. *MAJOR* Put Bids by Badger architecture upgrade - this will allow the bid optimizer to optimize keywords twice as fast