The Complete Amazon Advertising
Every single Amazon PPC campaign strategy in existence falls into one of five categories. Learn how to create custom, fail-proof strategies with our complete guide.
By using an evergreen ad strategy, you can maximize your return on investment and reduce the need for constant campaign adjustments. An evergreen campaign ensures that your marketing efforts continue to generate leads and sales long after its initial launch.
What's Inside the Guide
5 Evergreen Campaign Strategies
Built to Run Without You
Every strategy type, when to use it, what it costs, and exactly how to target — all mapped out in one guide.
01
Protect
Own Your Brand's Real Estate
Cover your own listings before competitors do. The lowest-CPC strategy in the guide — targeting your own ASINs and branded keywords to stay top of search results.
02
Conquer
Take Over Competitor Listings
Target competitors and complementary products using keyword harvesting or ASIN targeting to capture market share directly from rival listings.
03
Rank
Lock In Organic Page 1
Use exact match campaigns to dominate high-value keywords and push your product to the top of organic search. Ideal for launches and ranking-focused growth.
04
Discover
The "Discover" Campaigns
Broad and auto campaigns that continuously surface new converting search terms. A self-feeding loop that reveals exactly what your customers are searching for — so you never miss a profitable keyword.
05
Dominate
The "Dominate" Strategy
Aggressive, targeted campaigns built to own your most valuable search real estate. Combine what you've discovered and ranked for — then scale it to lock out the competition for good.
Did You See The Episode on The PPC Den Podcast About Creating Evergreen Campaign Strategies?
An evergreen campaign can generate steady results throughout the year, making it a cost-effective marketing strategy.
To learn more about what the five campaign strategy categories are and how to use this Evergreen Campaign Creation Strategy Guide, check out this episode featuring Ad Badger’s CEO, Michael Erickson Facchin, and ScaleWave.io’s Noemi Bolojan.
