SUBSCRIBE Amazon recently launched a new feature on some Advertising accounts, the New Opportunity Tab. It offers six different “opportunities,” …
Read MoreShould You Trust Amazon Advertising’s New Opportunity Tabs? [PPC Den Podcast 144]
SUBSCRIBE Understanding Amazon PPC data is one thing, but explaining those numbers to a client can be challenging if clients …
Read MoreHow to Tell a Story with Amazon PPC Data to Boost Client Satisfaction [PPC Den Podcast 143]
SUBSCRIBE Is building a community the right strategy for your Amazon business? This week, Noemi Bolojan, co-host of the Wizards …
Read MoreWhy Community Matters for Amazon Advertising [PPC Den Podcast 142]
Amazon is quickly rolling out new API features within the AMS console to provide sellers and advertisers with more data …
SUBSCRIBE Google Ads is the simplest and most impactful way to drive external traffic to Amazon. In this episode, we …
Read MoreHow to Send Google Ads Traffic to Your Amazon Listing [PPC Den Podcast 141]
Why old campaigns are still valuable and how to improve your overall campaign score. Amazon campaigns are the workhorses of …
SUBSCRIBE The most successful Amazon marketers think big-picture about their teams. Does your Amazon Growth Team contain these nine key …
Read MoreWho to Hire for Your Amazon Growth Team [PPC Den Podcast 140]
SUBSCRIBE Destaney Wishon from BetterAMS joins Michael this week to discuss why everyone loves Total ACOS. It’s an important metric, …
Read MoreHow to Optimize for Total ACOS Goals in Amazon Advertising [PPC Den Podcast 139]
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