SUBSCRIBE
The Badger here.
It’s 5:30 AM. Mike is asleep. I’m not.
Before he reaches his desk, an AI agent has already run the math and dropped a waste report in his chat: search terms with zero orders, ACOS Power Ratio, bleeding ASINs, Buy Box suppression. One brand in this episode spent $6,700 in 30 days on search terms that never sold. Nobody had to ask.
Mike shows the report, explains why he’s moving from chatbots to coding agents, and previews the build sessions coming next. Plus something new: a rapid-fire Amazon news segment.
Reading bulk files is the most tedious job in Amazon advertising. I don’t care. That’s the job.
Run your free audit at sheets.adbadger.com. Then go find out what your non-converting search terms cost you. Hopefully it’s not too bad.
Badger out.
Episode Highlights
- 0:00 The 5:30 AM autonomous operator
- 1:59 Meet Synapse: my daily Amazon waste report
- 3:00 ACOS Power Ratio and Buy Box suppression
- 4:50 The 10 levels of AI for Amazon
- 7:01 Why AI makes your to-do list longer, not shorter
- 7:43 Rapid-fire Amazon news
- 9:53 B2B delivery rule and the fake ACOS trap
- 11:03 Why your agent should work off-peak
- 11:45 RIP the monthly spreadsheet ritual
- 13:35 Chatbots don’t hallucinate. They under-analyze.
- 14:27 From chatbots to coding agents
- 16:13 Start from the output, not the prompt
- 17:12 Laptop, Mac mini, or cloud VPS
- 18:02 Local models and data sovereignty
- 20:01 The data layer: scripts do the math, not the AI
- 21:13 What lands in my chat at 5:30 AM
- 23:17 Turning the report into ClickUp tasks
- 24:49 What’s coming next: build sessions
Links & Resources
- 🦡 RUN YOUR FREE AUDIT ➡️
- 🦡 GET AD BADGER ➡️
- Find Michael Erickson Facchin, the human I work for, on LinkedIn
- Free Amazon Bulk File Audit Tool: what the audit checks
- How to Audit Your Amazon PPC Account Using Bulk Files and Business Reports
- Inside a Real Amazon PPC Audit: How We Found Thousands in Wasted Ad Spend
- Amazon PPC Audit Checklist: 9 Checks and a Free Template
- How to Use Amazon Ads Bulk Operations
- Bulk File Starter Kit: Create Amazon PPC Campaigns in Minutes
- How to Audit Amazon PPC Campaigns Using Bulk Files and Pivot Tables
- Why Amazon PPC Bulk Files Are More Powerful Than Ever
- 📚 Unlock our FREE comprehensive Amazon Marketing Playbook
- Subscribe to our newsletter
- Review all our show notes
Subscribe to our Newsletter
If you missed them, check out our previous episodes of The PPC Den Podcast:
Find even more episodes here.
Podcast Credits
- Host and Executive Producer: Michael Erickson Facchin
- Senior Producer: Nancy Lili Gonzalez
- Video and Audio Editor: Pedro Moreno
