![How TACoS Relates to Your Ad Performance [The PPC Den Podcast]](https://adbadger.wpenginepowered.com/wp-content/uploads/2025/05/ep-Wordpress-Cover-1.png)
“The success of the show comes from the fact that it’s taking these really complex, kind of nebulous concepts within PPC, and breaking them down into things that are simple and actionable… The way I do bids and the way I even show other people how to do bids are based on calculations that I learned from Michael.”
-Kevin Sanderson of Maximizing E-commerce
See Full Video Testimonial
![How To Use Psychology To Master Amazon PPC (Classic) [The PPC Den Podcast]](https://adbadger.wpenginepowered.com/wp-content/uploads/2025/05/ep-Wordpress-Cover.png)
![Finding Your Zone of Possibility for Amazon PPC Rankings [The PPC Den Podcast]](https://adbadger.wpenginepowered.com/wp-content/uploads/2025/04/ep-Wordpress-Cover-1-1.png)
![Sneaky defaults that drain your budget in 2025 [The PPC Den Podcast]](https://adbadger.wpenginepowered.com/wp-content/uploads/2025/04/ep-Wordpress-Cover-2.png)
![Tackle 70% Wasted Spend with N-Gram Laddering in Amazon Ads [The PPC Den Podcast]](https://adbadger.wpenginepowered.com/wp-content/uploads/2025/04/ep-Wordpress-Cover-1.png)
![Amazon Marketing Cloud: Retarget Viewers & Cart Abandoners [The PPC Den Podcast]](https://adbadger.wpenginepowered.com/wp-content/uploads/2025/04/ep-Wordpress-Cover.png)
![Using Product Opportunity Explorer to iterate and expand your product line [The PPC Den Podcast]](https://adbadger.wpenginepowered.com/wp-content/uploads/2025/03/ep-Wordpress-Cover-3.png)
![How to Make Amazon Advertising Profitable in 2025? [The PPC Den Podcast]](https://adbadger.wpenginepowered.com/wp-content/uploads/2025/03/ep-Wordpress-Cover-2.png)
“The PPC Den Podcast is AMAZING! … Each episode is of high caliber and packed with actionable information.”
–Noemi Bolojan of ScaleWave.io
“I do think [The PPC Den Podcast] is absolutely one of the best podcasts out there in the Amazon space, especially because it just focuses on the ad side of things.”
-Jeff Lieber of TurnKey Product Management
See Full Video Testimonial
