Forget Everything You Know about Amazon PPC Software Tools

Trusted by 1.7 Million Keywords Daily for over 1,100 Amazon PPC Accounts

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The Ad Badger Promise

Bid the Right Amount

Our Bids by Badger algorithm improves the revenue of nearly 2M bids a day.

Never Overspend

The biggest metric that destroys advertising accounts is wasted spend. The Badger has your back.

Not Just Your Software

Book a call with our PPC Experts. Fill in knowledge gaps about things like ACOS Power Ratios, match type ratios, or new campaign types.

Fast, Reliable Analytics

Identify trends, areas of opportunities, and Total ACOS by product. We’re always adding more metrics to our app to give you a 360 view of your ads.

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Ad Badger Review

Sign Up for a 1 on 1 Demo If You Want Better Campaigns

Serious Amazon PPC Software For Serious Sellers, Brands, and Agencies. Book a Demo Call with our Team to Explore Ad Badger’s Features.


Profit-boosting bid optimization at the click of a button

Our bid optimization tool uses a proprietary bid algorithm to analyze your conversion data, respond daily with micro bid adjustments, and hit your target ACOS. 


Have you wasted thousands of dollars on keywords that don't convert?

Our negative keyword tool scans every single keyword in your ad campaign over the past six months, finds all of the inefficient keywords, and auto-adds them as negative keywords. Reap all the benefits without any effort.

Ad Badger Features


Daily Automatic Data Sync with Amazon

More Insight Than Amazon (We include 30-day attribution of Sponsored Products)

Data Freshness Timestamp

Unlimited Historical Data Storage

Pull Up-To-the-Minute Data from Amazon on demand

Visual Confirmation of Synced Data

Pull in New Campaigns on-demand

Automatic Re-Attribution: We download every date multiple times to ensure accuracy

Spotless Accuracy

International Support

USA flag


Canada flag


UAE flag


Spain flag


Egypt flag



Australia flag


Mexico flag


France flag


Germany flag


Poland flag


Saudi Arabia flag

Saudi Arabia

India flag


Singapore flag


United Kingdom flag

United Kingdom

Italy flag


Netherland flag


Turkey flag


Sweden flag


Japan flag


Earth flag


Product Data

Total Sales Per Product*

Total ACOS Per Product

Ad ACOS by Product

Identify Performance of an ASIN by Ad Group, across your account

Organic Sales by Product*

Ad Spend by product

See data reported across any timeframe

Identify products with High or Low ACOS, where they perform across campaigns

Ad Sales by Product

Ad clicks by product

Export Product Report to CSV or JSON

Identify products with high or low Total ACOS,

*Currently, this metric is available to sellers only

Advertising Trends Analysis

Ad Spend Breakdown by Campaign: See the split of Sponsored Brands, Display, and Brands, and see how it changed over time

Get your ACOS power Ratio comparison for 2 different date ranges for any campaign or group of campaigns

How active is your account? Get a list of active products, campaigns, keywords, and targets (items with over 0 clicks)

See whole-account Time vs Time Comparison to identify trends

See Advertising Trends for any portfolio,  any group of campaigns, a single campaign, or campaign type

1-click report to see how impressions, clicks, ROAS, Sales and more have changed over any 2 time frames, across an unlimited date range*

See bar charts, and line graphs of each metric change over time

Easily export weekly or monthly trends to Google Sheets or Excel and run your own further analysis

See performance grouped by week or month in a simple table & graph (i.e. spend, sales, ACOS comparison table for as long as you’ve been a customer)

Search Term Spend by Order Amount: Find out how much you spent on search terms with 0 orders, 1, 2, 3, 4, 5+ orders and how it has changed over time

*Amazon allows us to download 60 days of data when you first sign-on

Bidding Performance

Bid Health Factor 1

How many keywords have 5 orders or more a month

Bid Health Factor 4

How much you are spending on keywords and targets with at least 1 order a week

View a quick list of poor performing keywords & targets, and pause immediately

Track your score over time

The bid health score predicts how easy or hard it will be to hit your target ACOS based on 100’s of hours of analysis

Bid Health Factor 2

ACOS power ratio for your account

Bid Health Factor 5

How much you are spending on keywords with 1 order or less per week

See a summary of how many keywords have better ACOS, Sales, and Clicks in the past 7 days

Identify breakout keywords

Bid Health Factor 3

Average Ad Group Size

Bid Health Factor 6

How many keywords have 1 order or less per week

See list of Keywords & Targets that have improved ACOS, sales, and clicks in the past 7 days

Get a Bid Health Score out of 100

View Sponsored Products, Brands, and Display

View all Portfolios

One-Button Push

View all Keywords

One-Button Push

View all Campaign Negatives

One-Button Push

Identify busy Campaigns

We list number of keywords and ad groups and product ads per campaign

History on History

View any month, any day, any week for years on end. We keep unlimited history on your account

Data is across all campaign types (Sponsored Products, Brands, Display)

Fine-Tune your bidding: percent increase or decrease bids

Load 500 Rows at a time, fast.

Bulk promote as a keyword or target from search terms

View all Campaigns

One-Button Push

View all Targets

One-Button Push

View all Negative keywords

One-Button Push

Unbeatable Browsability

Jump directly into any ad group’s keywords with Super Search, from any page

Saved Filters

Come back to ad badger and instantly trigger any filter you are looking for.

Create time-based chart across 10+ metrics at the same time

3 Table Density Settings (Compact, Standard, and Comfortable)

Bulk Pause or Enable keywords, campaigns, etc

Bulk add-as-negative to search terms table

View all Ad groups

One-Button Push

View all Product Ads

One-Button Push

View all Search Terms

One-Button Push

Fast & Reliable:

Can load 100,000 Search Terms across 60 days in under 15 seconds. It’s fast.

More Metrics than Amazon

Metrics like RPC (Revenue Per Click) and CVR (Conversion Rate) on all tables

Export a CSV of any table, or a JSON for enhanced processing

Identify Campaigns with no negatives: we list a metric for every campaign

Bulk Action on up to 500 items at once

Any combination of filters you can dream of. Example: SHow me search terms over 30% ACOS that do not contain the word ‘shoes’ with between 1-10 clicks inside this specific campaign

Search Term Quick Attack

Enhanced Campaign Control

You can also decide whether to 'block' a keyword by adding it as a negative exact keyword to its source Ad Group

Keyword Precision

Fine-tune your Amazon campaigns by seamlessly incorporating various keyword match types

Ad Group Selection

Select the Ad Group where your new keyword belongs and set the starting bid—all in one seamless process.

Effortless Search Term Discovery

Follow the easy steps to filter and find the search terms you want to add to your account.

Enhanced Campaign Control

You can choose from exact, phrase, or broad match keywords, tailoring your strategy to suit your specific goals.

Boosted Campaign Strategy

By diligently expanding your keyword horizons with Quick Attack, you're ensuring your Amazon campaigns capture greater visibility and engagement. It's like having a powerful ally to elevate your strategy effortlessly.

Search Term Duplicate Hunter

Time Efficiency

Duplicate Hunter swiftly scans through your campaigns, saving you valuable time that can be invested in other critical tasks.

Effortless Duplicate Management

Ad Badger offers a hassle-free solution for tackling duplicate search terms in your Amazon PPC campaigns. Say goodbye to manual and time-consuming processes.

Competitive Advantage

By effectively managing duplicate search terms, you gain a competitive edge in the Amazon marketplace, outperforming rivals.

Maximized Sales Potential

Highlight how Ad Badger helps you unlock the full potential of your campaigns by effectively managing duplicate search terms. This leads to increased sales and revenue.

Performance Optimization:

With insights on when to negate or promote duplicate search terms, it aids in optimizing campaign performance for maximum results.

ROI Enhancement

Utilizing Duplicate Hunter leads to improved return on investment (ROI) by reducing wasteful spending and targeting high-performing terms.

Negative Keyword Target Nightly Hunt


For more advanced users, the tool allows customization. You can create your own negative keyword rules and strategies tailored to your specific needs.

Pre-Built Automations

Advertisers can utilize pre-built automations provided by Ad Badger for quick and effective negative keyword management. These include options like "Block Bad CTR Non-Converters," "Block High Spend Non-Converters," and "Block High-Click Non-Converters."

Automated Negative Keyword Management

The tool automates the process of identifying and transforming unprofitable or irrelevant search terms into negative keywords within your Amazon PPC campaigns.

Overnight Optimization:

It works overnight, ensuring that your campaigns are continually optimized by catching unprofitable keywords while you sleep.

Never-Negative Feature

Advertisers can add keywords to the "Never-Negative" list, ensuring that certain keywords are always excluded from becoming negative, providing fine-grained control.

Positive Keyword Target Nightly Hunt

Automated Keyword Graduation

The PKW tool streamlines the process of moving search terms from automatic campaigns to more precise ad group types, such as exact or phrase match, based on their performance.

Effortless Automation Creation

Users can easily create new automations by following a few simple steps within the tool.

Select Source Ad Groups

Users can choose the source ad groups from which they want to graduate and move search terms, providing them with granular control over campaign optimization.

Choosing Automations

The tool offers valuable tips on selecting the right automations, such as targeting search terms with at least 2 orders or more in the last 30 days. This guidance assists advertisers in making data-driven decisions to improve campaign performance.

Unmatched Amazon PPC Support

Experienced PPC Specialists

Customers have access to a team of experienced PPC specialists who can provide expert advice and solutions.

Education and Training

Support includes educational resources and training materials to empower customers with PPC knowledge and skills.

Coaching Expertise

Coaching sessions are led by knowledgeable coaches who can help customers maximize the effectiveness of their PPC campaigns.

Feedback Loop

Regular feedback collection ensures that the support service continuously evolves to meet customer needs and expectations. We’re constantly using your feedback to implement new features.

Tailored Solutions

Support is customized to each customer's specific needs, ensuring that the assistance provided aligns with their business objectives.

Extended Hours

Support is available during extended hours to accommodate customers in different time zones.

Common Questions

Ad Badger staffs several Amazon PPC Managers available for office hours. You can book a call from within the app to learn more about the app, talk about Amazon PPC strategy, and fill in any knowledge gaps you might have about Amazon PPC. For free.

There are 100s of optimizations you can do to even just a single campaign on Amazon. When you add in stock levels, Total ACOS, SEO, and all the elements of Amazon growth, there are likely 1,000s of optimizations. We prioritize our customer feedback, prioritize it, and deliver new features regularly.

With Ad Badger’s built-in office hour calls where you can talk about all parts of your Amazon Advertising, we find that our customers are able to grow their business much faster than on other tools. It’s our dedication and passion to truly helping our customers that sets Ad Badger apart. Technically speaking, we optimize nearly 2,000,000 bids a night, and we know a thing or two about helping you maximize your sales at your Target ACOS.

Don’t worry, this is where our 1 on 1 onboarding, 1 on 1 office hours, monthly customer webinar, huge help doc library, and content come into play. Any knowledge gap, whether it be about the software, or a technique to grow on Amazon, we have your back. You do not need to be an expert to grow with Ad Badger .

You bet your badger it works! We built much of Ad Badger to be “no-brainer” helpful. Meaning, we will bid more on keywords that generate the most revenue, trim the fat from your campaigns, and help you get more orders on your best search terms. 

 We have invested years in making sure Ad Badger is fast and reliable. You’ll be very hard pressed to find slow-loading screens, incorrect data, or a buggy experience. While we couldn’t always say this in previous years, Ad Badger today is incredibly fast

With over 250+ episodes from our CEO online talking about his philosophy around business, you’ll find that Ad Badger is an honest, ethical, and trustworthy company. We keep sensitive customer data under lock and key, even from internal departments here at Ad Badger.

Whether you want to use a fully automated solution, semi-automated, or never-automated, we have you covered. We don’t force you into any particular way of optimizing your campaigns. We have customers that automate and log in only once a quarter, and we have others that login everyday to use Ad Badger’s powerful manual features. 

Amazon PPC is constantly evolving, and so are we. New Features, Fixes, and Enhancements Every Month


Case study featured on

We grow awesome brands.

With a little PPC love, Rocketbook experienced 448% revenue growth through the holidays and maintained 50% revenue growth afterward. 

Increase in Sales
73 %
Revenue Growth
448 %

Ad Badger has been a huge part of our success. It has not only allowed us to save at least 80% of our time that we would otherwise have spent on PPC activities but It also helped us to improve our results for our clients. It’s an amazing tool that we would never be able to work without again.


Home of the #1 Amazon Advertising Podcast.

You’re probably sick of hearing from “Amazon PPC Gurus.” Yeah, us too. Get to know our down-to-earth, tried-and-true advertising philosophies on the world’s first Amazon PPC themed Podcast. 

Ad.Badger Customer Service
Ad Badger Review

Sign Up for a 1 on 1 Demo If You Want Better Campaigns

Serious Amazon PPC Software For Serious Sellers, Brands, and Agencies. Book a Demo Call with our Team to Explore Ad Badger’s Features.

A Trusted Name in Amazon PPC Since 2017

  • 7,500 Subscribers on YouTube
  • 5,700 Followers on LinkedIn
  • 18,000 Followers on our CEO’s LinkedIn
  • Over 10,000 Hours of Content Published on Amazon Advertising
  • Pioneering Strategy in Amazon PPC for 7 Years

Ad Badger Pricing

Starter Plan

Best for New Ad Accounts Spending < $5,000/mo on Ads
  • Automatic Sync with Amazon
  • Automated Bidding Algorithm
  • Search Term Management
  • Duplicate Search Term Finder
  • Total ACOS by Product
  • Dayparting
  • Sponsored Products, Brands, Display
  • And much more!