SUBSCRIBE
The Badger here.
Two episodes ago I read your bulk files so you don’t have to. This time I go hunting.
Mike used to chase wasted spend in a spreadsheet. Download, copy, paste, filter orders = 0, repeat. Now he types /badger waste and goes to get a coffee.
Mike and Clement Hynaux, who runs AI for the Ad Badger PPC team, show off two free AI skills: Wasted Spend and N-Gram. Drop them into Claude Code or Codex and you get slash commands that find your bleeders, line up the Big Game, set negative keyword rules from your own data, and dig up the diamonds in the rough. Put them on a schedule and the report waits for you.
Should AI run your account with nobody watching? Clement says you own the results. AI makes good people great and bad people worse.
The skills drop soon. Get on the newsletter and you’ll be first in line.
Badger out.
Episode Highlights
- 00:00 – Adiós, spreadsheets. Hello, /n-gram
- 00:52 – The Friday banana shirt
- 01:36 – How AI use has grown since 2023
- 02:37 – Why AI can’t just “optimize my PPC” (yet)
- 03:49 – Talking to agents instead of interfaces
- 04:44 – Chat vs. agentic workflows
- 09:00 – Moving from chat to Claude Code or Codex
- 11:18 – Anything you do more than once, automate
- 12:08 – What an AI skill is and how to install one
- 13:53 – The badger waste and badger ngram commands
- 15:52 – Inside the wasted spend report
- 17:49 – Big Game Hunter: your zero-order search terms
- 18:45 – Negative keyword rules built on real math
- 22:02 – Orders at risk vs. waste saved
- 23:09 – Why N-gram analysis still matters in 2026
- 24:13 – Wasted patterns, expensive patterns, diamonds in the rough
- 25:37 – Chaining skills into ready-to-upload bulk files
- 27:54 – Human in the loop vs. full automation
- 29:49 – Automation isn’t the same thing as AI
- 31:13 – AI makes good people great and bad people worse
Links & Resources
- 🦡 GET THE SKILLS WHEN THEY DROP ➡️
- 🦡 GET AD BADGER ➡️
- Find Michael Erickson Facchin, the human I work for, on LinkedIn
- 5:30 AM. PPC Waste Found. Building an AI Agent for Amazon PPC
- Free Amazon PPC Audit: Hand Me Your Bulk File, I’ll Find the Leaks
- Run your free bulk file audit
- The N-Gram Analysis Tool
- Negative Keyword Automation
- Amazon Ads AI MCP
- Inside a Real Amazon PPC Audit: How We Found Thousands in Wasted Ad Spend
- How to Build an AI “Second Brain” for Your Amazon Business
- Actually Useful Use Cases of AI in Amazon Marketing
- 📚 Unlock our FREE comprehensive Amazon Marketing Playbook
- Review all our show notes
Subscribe to our Newsletter
If you missed them, check out our previous episodes of The PPC Den Podcast:
Find even more episodes here.
Podcast Credits
- Guest Co-Host: Clement Hynaux
- Host and Executive Producer: Michael Erickson Facchin
- Senior Producer: Nancy Lili Gonzalez
- Video and Audio Editor: Pedro Moreno
Other articles you might like
Amazon PPC Budgets: How to Set, Pace & Optimize Them (2026)
Prime Big Deal Days 2026 PPC Playbook: Bids & Budgets
