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Welcome back to another episode where we’re diving deep into the next big shift in Amazon advertising: Sponsored Prompts.
You’ve probably seen those little blue AI questions popping up right under your product images, and guess what? Amazon is officially letting us track them with the new Prompt Report inside Campaign Manager. Today, I’m hanging out with Tyler from Pilot House to break down exactly what this means for your brand.
We talk about how Amazon’s AI shopping assistant is taking over customer sessions and how your ad budget might be bleeding into these prompts without you even knowing it. Tyler drops some amazing strategies on how to find the new report, pause the prompts that aren’t working, and a killer hack using ChatGPT or Gemini to see exactly how AI reads your product images.
You definitely want to get ahead of this curve before these new placements start eating up your budget.
We’ll see you in The PPC Den!
Episode Highlights
- 00:00 – Intro
- 0:17 – Omni-channel vs. Amazon-only brands
- 1:52 – Challenges of moving brands onto Amazon
- 3:20 – Why the new prompt report matters
- 4:28 – Where customers see sponsored prompts
- 7:37 – Live example and branded traffic
- 11:33 – How to find and download the report
- 14:55 – How to pause irrelevant prompts
- 17:51 – Amazon Rufus stats and buyer intent
- 18:35 – How to influence AI with your listing
- 20:20 – Testing your images with ChatGPT and Gemini
- 22:13 – Key takeaways and the future of AI search
- 24:46 – Outro
Links & Resources
- 🦡 GET AD BADGER ➡️
- Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising
- We Tested AI Video Ads — Here’s What Improved Our ROAS
- Amazon Product Page Optimization in a Rufus AI World
- How Can I Use ChatGPT To Advance My Amazon PPC Campaign?
- 📚 Unlock our FREE comprehensive Amazon Marketing Playbook
- Subscribe to our newsletter
- Transform your workflow with our comprehensive Amazon Advertising checklist
- Review all our show notes
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If you missed them, check out our previous episodes of The PPC Den Podcast:
Find even more episodes here.
Podcast Credits
- Host and Executive Producer: Michael Erickson Facchin
- Guest Co-Host: Tyler Masur
- Senior Producer: Nancy Lili Gonzalez
- Podcast Coordinator and Graphic Designer: Sofiia Podash
- Video and Audio Editor: Pedro Moreno
