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Wondering why some Amazon sellers do really well and others don’t? In this video, Michael and Destaney Wishon from BetterAMS share their own ups and downs with Amazon ads. They talk about how tricky Amazon advertising can get, why focusing too much on one thing can be a problem, and what basics you need to know. They also discuss whether it’s better to handle your ads on your own, use software, or work with an agency.
This episode is a rerelease of one of our most popular episodes. Please note the resources and link section for any relevant updates.
We’ll see you in The PPC Den!
Episode Highlights
- 0:00 – Introduction
- 2:19 – Marketing myopia
- 7:38 – Now harder for solo Amazon sellers?
- 11:40 – Focus on financial literacy
- 17:01 – Michael’s view: Amazon ad forecast for brands
- 20:00 – Steps for better Amazon performance
- 23:44 – Should advance Amazon entrepreneurs improve skills?
- 28:17 – Back to basics
- 32:35 – SOP issues
- 37:48 – Destaney’s book recommendation
Links & Resources
- 🦡 GET AD BADGER ➡️
- Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising
- Our guest today is Destaney Wishon of BTR Media
- How Can I Use ChatGPT To Advance My Amazon PPC Campaign?
- How Should I Analyze My Data for my Amazon PPC Campaign?
- How Can I Use Amazon’s New Dashboard To Boost My Amazon PPC Sales?
- Amazon PPC Horrors: 10 Terrifying Mistakes You Might Be Making
- How Can I Reach My Full Potential In The Amazon PPC Space?
- What Amazon PPC Updates Do You Need for 2024?
- Are We Still In The Golden Age of Amazon PPC?
- 📚 Unlock our FREE comprehensive Amazon Marketing Playbook
- Subscribe to our newsletter
- Transform your workflow with our comprehensive Amazon Advertising checklist
- Review all our show notes
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If you missed them, check out our previous episodes of The PPC Den Podcast:
Find even more episodes here.
Podcast Credits
- Host and Executive Producer: Michael Erickson Facchin
- Guest Co-Host: Destaney Wishon
- Senior Producer: Nancy Lili Gonzalez
- Podcast Coordinator and Graphic Designer: Sofiia Podash
- Video and Audio Editor: Pedro Moreno
