SUBSCRIBE
Sean Stone of Spillover Commerce joins Mike to explain why most Amazon sellers fail when they try Meta ads and the fix: anchor your first campaign to a real event, not a generic sale.
They break down a live case study: a Father’s Day push that turned $8K in ad spend into $38K in sales for a brand whose Shopify site normally got 10 visitors a day.
Topics include the offer ingredients you need, reverse-engineering winning ads from the Facebook Ad Library, avoiding creative fatigue, and building a year-round holiday calendar for your product.
We’ll see you in The PPC Den!
Episode Highlights
- 00:00 – Intro
- 02:43 – Why Amazon sellers want off-platform sales
- 04:12 – Amazon’s Aug 1 credit card policy as the trigger event
- 08:30 – Why most sellers fail at Meta/Shopify
- 09:44 – Case study: $11M on Amazon vs. $60K on Shopify
- 11:04 – Rented land: Amazon vs. TikTok Shop vs. owning your site
- 12:37 – The strategy: anchor to an event
- 15:52 – Results: $8K spend → $29K generated
- 18:52 – $38K total sales, traffic surge, creative fatigue
- 20:16 – In-house creative vs. influencers
- 22:07 – Reverse-engineering ads via Facebook Ad Library
- 26:51 – Building a repeatable event calendar
- 31:16 – More examples: Yeti’s Knicks & Stanley Cup ads
- 33:50 – Outro
Links & Resources
- 🦡 GET AD BADGER ➡️
- Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising
- Today’s guest is Sean Stone of Spillover Commerce
- 3 Unfair Advantages of the Top 1% of E-commerce Brands
- Why Amazon Brands Are Starting to Use Meta Ads and Shopify
- 📚 Unlock our FREE comprehensive Amazon Marketing Playbook
- Subscribe to our newsletter
- Transform your workflow with our comprehensive Amazon Advertising checklist
- Review all our show notes
Subscribe to our Newsletter
If you missed them, check out our previous episodes of The PPC Den Podcast:
Find even more episodes here.
Podcast Credits
- Host and Executive Producer: Michael Erickson Facchin
- Guest Co-Host: Sean Stone
- Senior Producer: Nancy Lili Gonzalez
- Podcast Coordinator and Graphic Designer: Sofiia Podash
- Video and Audio Editor: Pedro Moreno
