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In this episode, Mike takes you behind the scenes of a real Amazon account. He breaks down how to audit your brand using a bulk file and a business report. First, he looks at a premium, high-ticket product with great PPC sales but terrible organic rankings. Mike explains why a low organic share is dangerous and how a cheaper product variation can fix it.
Next, Mike dives into the data to find hidden profit leaks. He shares his ideal mix for ad types and calls out overcrowded campaigns that waste your budget. He reveals his absolute favorite strategy: cutting out non-converting search terms to instantly save thousands of dollars.
Drop your bulk file into our free audit tool and see where your ad dollars are bleeding in 60 seconds. This is the exact framework Mike uses in the episode to stop wasted spend.
We’ll see you in The PPC Den!
Episode Highlights
- 0:00 – What is an Amazon PPC bulk file?
- 0:41 – Behind the scenes of a real account audit
- 1:59 – High AOV vs. Low organic sales share trap
- 4:30 – The perfect Amazon ad type mix split
- 7:46 – The danger of overcrowded campaigns with too many products
- 10:42 – Why 1,200 broad keywords is a recipe for disaster
- 14:10 – Finding your top-performing keyword candidates for organic push
- 14:49 – Keyword-level bleeder spend
- 15:48 – How to cut 65% non-converting search term waste
- 18:29 — The golden 5:1 negative-to-positive keyword ratio rule
- 19:04 — Down-only vs. Up-and-down traps
- 20:04 — Amazon Business (B2B) sales & placement modifiers
Links & Resources
- 🦡 GET AD BADGER ➡️
- Scan your Amazon bulk file for free
- Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising
- Why Amazon PPC Bulk Files Are More Powerful Than Ever (And How to Get Started)
- How to Audit Amazon PPC Campaigns Using Bulk Files and Pivot Tables
- Why and How to Use New Bulk Sheet Features in Amazon Ads
- 📚 Unlock our FREE comprehensive Amazon Marketing Playbook
- Subscribe to our newsletter
- Transform your workflow with our comprehensive Amazon Advertising checklist
- Review all our show notes
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If you missed them, check out our previous episodes of The PPC Den Podcast:
Find even more episodes here.
Podcast Credits
- Host and Executive Producer: Michael Erickson Facchin
- Senior Producer: Nancy Lili Gonzalez
- Podcast Coordinator and Graphic Designer: Sofiia Podash
- Video and Audio Editor: Pedro Moreno
