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Ever noticed your Amazon sales dropping and immediately blamed your ads? We all do it! In this episode, Michael and Campaign Manager Olena reveal a massive secret about what is really killing your sales.
It turns out you do not have to be completely out of stock to lose money. Just having a lower inventory drops your conversion rate and your sales velocity. Olena actually brought the receipts for this one. She stacked daily Business Reports and Inventory Ledgers to prove this crazy theory with hard data.
When she looked at the numbers, she found something wild. One client could never break $9,600 a day in sales with low stock. But they always hit over $10,000 when fully stocked. Why does this happen? It is all about the Amazon algorithm and delivery times. When your stock is low, it does not go down equally everywhere. This means longer delivery times in certain states, which hurts your regional conversions.
We’ll see you in The PPC Den!
Episode Highlights
- 00:00 – Intro
- 01:41 – Creating the FBA report
- 02:29 – Why everyone blames PPC
- 03:38 – How to pull the data
- 05:40 – The low stock impact
- 06:37 – High vs. low inventory zones
- 07:47 – Regional delivery and conversion rates
- 08:24 – The $10k sales case
- 09:23 – Testing the second account
- 12:11 – Results from the second account
- 14:51 – Running the analysis
- 15:43 – Looking beyond PPC
Links & Resources
- 🦡 GET AD BADGER ➡️
- Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising
- Our guest today is Olena Shmaiun, Campaign Manager at Ad Badger
- The Brutal Truth About Amazon FBA (And How to Pivot to D2C)
- 10 Steps to Maximize Amazon FBA Inventory Limits
- What Happens When You Go Out of Stock?
- 📚 Unlock our FREE comprehensive Amazon Marketing Playbook
- Subscribe to our newsletter
- Transform your workflow with our comprehensive Amazon Advertising checklist
- Review all our show notes
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If you missed them, check out our previous episodes of The PPC Den Podcast:
Find even more episodes here.
Podcast Credits
- Host and Executive Producer: Michael Erickson Facchin
- Guest Co-Host: Olena Shmaiun
- Senior Producer: Nancy Lili Gonzalez
- Podcast Coordinator and Graphic Designer: Sofiia Podash
- Video and Audio Editor: Pedro Moreno
