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Michael Erickson Facchin

7+ Years in the World of Paid Traffic. I dream in spreadsheets. Insatiable appetite to optimize. Founder of Ad Badger. I got 99 Problems but PPC Ain't One.
Predictions for Amazon PPC

5 Predictions for the Future of Amazon Advertising

April 20, 2023June 14, 2019 by Michael Erickson Facchin

I started optimizing Amazon PPC Campaigns almost 10 years ago. Here’s how Amazon Advertising really …

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Categories Amazon PPC Education, Blog, Keyword Bidding, Sponsored Product Ads
Featured image for our Ride Along series

Amazon PPC Ride Along: How to Fix an Amazon Ad Campaign from 80% ACOS

August 16, 2023October 5, 2018 by Michael Erickson Facchin

New Ad Badger YouTube series alert! We wanted to show Amazon sellers just how we …

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Categories Amazon PPC Ride Along, Blog
A featured image for our post about our Bid Optimizer and keyword bidding

How Ad Badger Manages Amazon Keyword Bidding

May 8, 2024September 19, 2018 by Michael Erickson Facchin

Ad Badger’s powerful Bid Optimizer manages Amazon keyword bidding by: Using an individual strategy, not …

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Categories Ad Badger Company News, Blog
Prime Day 2018

The Only Amazon Prime Day PPC Tips You Need to Know

March 27, 2020June 29, 2018 by Michael Erickson Facchin

With Amazon Prime Day 2018 creeping up, here are the Amazon PPC tips and strategies …

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Categories Amazon PPC Education, Blog, Video
Webinar with Seller's Choice

Creating An Effective Amazon PPC Software: An Interview with Seller’s Choice

November 30, 2023June 20, 2018 by Michael Erickson Facchin

    Last Friday, I had the pleasure of joining Seller’s Choice for a Facebook …

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Categories Ad Badger Company News, Blog
Amazon PPC update

Amazon PPC Tips and Best Practices

November 30, 2023May 4, 2018 by Michael Erickson Facchin

I’ve been forum foraging for the past two months to talk to Amazon sellers and …

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Categories Amazon PPC Education, Blog, Reviews, Sponsored Product Ads
Ad Badger’s 2018 New Year’s Resolutions

Ad Badger’s 2018 New Year’s Resolutions

December 4, 2023January 3, 2018 by Michael Erickson Facchin

Michael here. The Badger is sitting this one out as I wanted to personally list …

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Categories Ad Badger Company News, Blog

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