What Amazon PPC Actually Costs
Amazon PPC has three cost layers: the ad spend itself, the software you optimize it with, and the team managing it. This page lists published prices for all three, ad spend benchmarks from Ad Badger's app data, and a calculator that applies those benchmarks to your own spend.
Platform figures: Ad Badger app data, January to August 2026, last verified 26 August 2026. Ad Badger's own prices are from its pricing and managed services pages. Other platforms' prices are as listed in Ad Badger's ten-tool comparison.
The short answer
Ad spend is the largest of the three layers. Across Ad Badger accounts the average CPC is $1.22 and the average ACoS is 29.6%, so about $30 of ad spend accompanies every $100 of ad-attributed revenue.
Software is priced by Ad Badger as flat monthly tiers set by your ad spend, from $275 to $1,830 per month. Management is priced by Ad Badger at $975 per month plus 8% of managed ad spend, with a $2,500 per month minimum engagement fee, for sellers spending $5,000 to $200,000 per month.
- The three layers
- 1. Ad spend by category
- 2. Software pricing
- 3. Management pricing
- Cost calculator
- Cost by spend level
- FAQ
Three layers, priced three different ways
Each layer is billed on a different basis, so they are worth pricing separately before you compare any two options.
1. Ad spend
$0.38 to $1.45 per click- Charged by Amazon, per click
- Range across the ten categories below
- Reported as ACoS against ad-attributed sales
2. Software
$275 to $1,830 per month- Ad Badger's published tier range
- Flat tiers set by monthly ad spend
- Six tiers, covering $5,000 to $1.5M in spend
3. Management
$975 + 8% of ad spend- Ad Badger's published managed services rate
- $2,500 per month minimum engagement fee
- Built for $5,000 to $200,000 monthly ad spend
Ad spend benchmarks by category
Figures from accounts running inside Ad Badger, January to August 2026.
| Category | CTR | CPC | CVR | ACoS | Clicks per sale | Ad cost per sale |
|---|---|---|---|---|---|---|
| Electronics | 0.28% | $1.45 | 9.5% | 29% | 10.5 | $15.26 |
| Beauty & Personal Care | 0.47% | $1.18 | 15.2% | 24% | 6.6 | $7.76 |
| Health & Household | 0.41% | $1.05 | 13.8% | 27% | 7.2 | $7.61 |
| Home & Garden | 0.32% | $0.88 | 11.4% | 31% | 8.8 | $7.72 |
| Clothing & Apparel | 0.38% | $0.72 | 8.6% | 42% | 11.6 | $8.37 |
| Toys & Games | 0.35% | $0.78 | 12.1% | 28% | 8.3 | $6.45 |
| Sports & Outdoors | 0.30% | $0.82 | 10.3% | 33% | 9.7 | $7.96 |
| Pet Supplies | 0.43% | $0.91 | 14.0% | 26% | 7.1 | $6.50 |
| Food & Grocery | 0.39% | $0.58 | 16.5% | 21% | 6.1 | $3.52 |
| Books | 0.22% | $0.38 | 18.0% | 19% | 5.6 | $2.11 |
| All categoriesPlatform average | 0.58% | $1.22 | 11.1% | 29.6% | 9.0 | $10.99 |
Source: Ad Badger app data, January to August 2026, last verified 26 August 2026. Clicks per sale and ad cost per sale are derived from the other columns as 1 divided by CVR, and CPC divided by CVR. Average CPC is $0.10 higher than the same point last year, and the lowest monthly CPC was $1.02 in October 2025. Monthly ACoS ranged from 28.0% in October 2025 to 32.5% in January 2026, and most accounts sit between 25% and 36%.
Amazon PPC software pricing, side by side
Starting prices and pricing models as listed in Ad Badger's ten-tool comparison.
| Platform | Starting price | Pricing model as listed |
|---|---|---|
| Ad BadgerUs | $275/mo | Flat tiers by ad spend, no percentage of spend |
| SellerApp | $0 | Free plan; automation from $149/mo on the Smart Plan |
| Scale Insights | $78/mo | Per ASIN, 5 to 100 ASINs, or 1% of spend |
| Helium 10 | $99/mo | Annual billing required; PPC automation only from Diamond at $279/mo |
| Teikametrics | $149/mo | Flat on Essentials, plus 3% of spend on Advanced and up |
| Sellozo | $250/mo | Flat per marketplace, no percentage of spend |
| BidX | $495/mo | Base plus percentage of spend, annual contract required |
| Atom11 | $499/mo | Flat up to $50K spend; $1,199/mo up to $500K |
| Perpetua | $695/mo | Plus percentage of spend over $10K; custom above $500K |
| Adbrew | $799/mo | Flat or percentage of spend, whichever is greater |
Starting prices only; platforms tier upward with spend. Competitor figures are taken from Ad Badger's comparison rather than checked against each vendor's own pricing page, so confirm the current price with the vendor before you decide. Full feature by feature breakdown: the 10 best Amazon PPC tools, ranked and compared.
What Ad Badger costs at each spend level
| Plan | Monthly ad spend | Monthly | Annual | Monthly price as % of spend |
|---|---|---|---|---|
| Starter | Up to $5,000 | $275 | $2,550 | 5.5% |
| Basic | Up to $25,000 | $440 | $4,080 | 1.8% |
| Professional | Up to $75,000 | $660 | $6,120 | 0.9% |
| Platinum | Up to $225,000 | $920 | $8,500 | 0.4% |
| Ruby | Up to $750,000 | $1,375 | $12,750 | 0.2% |
| Emerald | Up to $1,500,000 | $1,830 | $17,000 | 0.1% |
Arithmetic, not a published figure: the monthly price divided by the top of each tier. Annual billing is lower than twelve monthly payments on every tier. See full pricing.
What Ad Badger charges for management
Agencies publish their rates inconsistently, so this page quotes no market averages. Below is Ad Badger's own published rate.
The rate
$975 + 8% of managed ad spend- $2,500 per month minimum engagement fee
- For sellers spending $5,000 to $200,000 per month
- Below that range, PPC coaching or self-serve software is offered instead
What is included
- Daily conversion based bid optimization and negative keyword research
- Weekly campaign structure audits and budget adjustments
- Monthly strategy reviews with product page optimization feedback
- Run by a dedicated team rather than unsupervised software
Source: Ad Badger managed services.
Your cost per sale
Set your monthly ad spend and category. This applies that category's benchmark CPC, conversion rate and ACoS to your spend, adds the layer you pick, and shows the resulting cost per sale and effective ACoS.
All outputs are arithmetic, not published figures. Ad revenue is your spend divided by the category ACoS; sales are your spend divided by the category CPC, multiplied by the category CVR. Software uses published Ad Badger tier pricing; Managed uses the published $975 base plus 8% of spend, floored at the published $2,500 per month minimum engagement fee. Your own conversion rate and margin will move these numbers.
What each layer costs at each spend level
Ad spend is excluded here, because it is the same whichever route you take. This is only the cost of the layer on top.
| Monthly ad spend | Ad spend only | Ad Badger software | As % of spend | Ad Badger managed | As % of spend |
|---|---|---|---|---|---|
| $5,000 | $0 | $275 | 5.5% | $2,500 | 50.0% |
| $10,000 | $0 | $440 | 4.4% | $2,500 | 25.0% |
| $25,000 | $0 | $440 | 1.8% | $2,975 | 11.9% |
| $75,000 | $0 | $660 | 0.9% | $6,975 | 9.3% |
| $200,000 | $0 | $920 | 0.5% | $16,975 | 8.5% |
Arithmetic on published prices. The software column uses the Ad Badger tier covering that spend level. The managed column is $975 plus 8% of spend, floored at the published $2,500 per month minimum engagement fee, which is why the first two rows read $2,500.
Amazon PPC cost FAQ
How much does Amazon PPC cost per click?
The average CPC across Ad Badger accounts is $1.22 (app data, January to August 2026), which is $0.10 higher than the same point last year. The lowest monthly figure was $1.02 in October 2025. The category spread is wide: Books average $0.38 and Electronics $1.45. You only pay when someone clicks.
What is a normal ACoS on Amazon?
The average across Ad Badger accounts is 29.6%, and most accounts sit between 25% and 36%. Monthly figures ranged from 28.0% in October 2025 to 32.5% in January 2026. By category the spread is wider: Books run 19% and Clothing & Apparel run 42%.
How much does Amazon PPC software cost?
Ad Badger runs from $275/month for up to $5,000 in monthly ad spend to $1,830/month for up to $1.5 million. Across the ten platforms in Ad Badger's comparison, the starting prices listed run from a free plan (SellerApp, with automation from $149/month) and $78/month (Scale Insights) up to $799/month (Adbrew).
How much does Ad Badger's managed service cost?
$975/month plus 8% of managed ad spend, with a $2,500/month minimum engagement fee. It is built for sellers spending $5,000 to $200,000 per month on ads, and it covers daily bid optimization, negative keyword research, weekly structure audits and monthly strategy reviews.
Which platforms charge a percentage of ad spend on top of the base fee?
As listed in Ad Badger's ten-tool comparison: Teikametrics adds 3% of spend on Advanced and up. Perpetua adds a percentage of spend over $10,000. Adbrew charges the flat fee or a percentage of spend, whichever is greater. Scale Insights offers 1% of spend as an alternative to its per ASIN pricing. BidX charges a base plus a percentage. Ad Badger and Sellozo charge no percentage of spend.
What billing conditions apply beyond the monthly price?
Three to check, as listed in Ad Badger's ten-tool comparison. Helium 10 requires annual billing, and its PPC automation is only available from the Diamond plan at $279/month. BidX requires an annual contract. Sellozo charges its flat rate per marketplace, so a second marketplace is billed again.
What share of ad spend does the software cost?
It falls as you scale, because the tiers are flat. Dividing the Ad Badger monthly price by the ad spend: at $1,000 per month the $275 Starter plan is 27.5% of spend, at $5,000 it is 5.5%, at $25,000 the $440 Basic plan is 1.8%, and at $200,000 the $920 Platinum plan is 0.5%.