6 Amazon Product Listing Strategies to Increase Sales

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Amazon is a major resource for any business that sells products online. Even with a native website to sell your goods, using Amazon offers significant value because the site’s visitors already have a high purchasing intent. These Amazon product listing strategies will help you capture the intent and increase sales.

While there is significant value in joining the Amazon marketplace, there is also a lot of competition. Just like when advertising on Facebook, you need to find ways to get ahead of the competition. If you want to have success, you have to create product listings that perform well on the platform.

Here are a few practical tips to help businesses create Amazon product descriptions that will increase conversion rates.

1. Don’t Complicate Your Product Listings

It can be tempting to write lengthy product descriptions that explain every feature down to the finest of details, but this type of listing is unlikely to perform well. You want to keep your sentences short and to the point, and only provide technical explanations when necessary. Your Amazon listing should be something that can be understood by any consumer and should quickly make the case for a sale.

Amazon PPC optimized ad
Here's an example of a great product page. Users are more likely to buy from this seller because they have plenty of images, a decent rating, and a great description. Amazon ranks ads on all these things.

2. Find Keywords that convert

Amazon search works similarly to how a search engine like Google does. If you want to make your listings easy to find, you need to use the right keywords.

If you already have keywords that you used to optimize your website product pages, many of these will also work well for your Amazon product listings. If you have a Google AdWords account, you could use the keyword planner to find more of the best keywords to include. You also have a variety of free keyword tools that can help if you are trying to create your listings on a budget.

Discover the best way to do free Amazon keyword research while getting conversions. 

3. Optimize Bullet Points

The bullet points might be more important than you realize. They act as the first source of product information most consumers see when they land on the page, and they can make a considerable difference when it comes to moving a visitor closer to a sale. With each bullet point, you have an opportunity to highlight popular features or answer common questions that a customer may have.

4. Highlight Features and Benefits

There are several different strategies you can use when filling out the bullet points for your product listing. One of the most effective is to use some of the bullet points to highlight a feature and explain its benefits. 

Instead of just pointing out that your product has a popular feature, expand on it by telling consumers how the feature will benefit them. You don’t have to follow this approach for every bullet point, but if you have two or three key features, it can be a good way to increase the purchasing intent of customers.
An example of a product display page that effectively uses bullet points.
Notice how this product just doesn't list out features, but also expands on them. This will increase trust and boost conversion rate. The more the customer knows about the product before the purchase, the more likely they are to buy.

5. Use Every Section of the Product Detail Page

Even if you’ve explained the most important product features with your bullet points, you should strive to utilize every section of the page. The description section provides you with an opportunity to expand on the value of your product. It can also act as a place to provide finer details for the customers that need them.

In addition to using all of the text sections on the page, you also want to use as many of the image spaces as possible. One good product image is nice, but some shoppers may want to see the product from different angles or see closer shots of specific features. You just need to make sure to stick to Amazon’s image guidelines when creating your page.

6. Learn from your reviews

After you publish your Amazon listing and get some sales, you have an opportunity to make your product page even better. Check out your customer reviews to see what people are saying. If there is a specific feature that keeps getting mentioned, you might want to consider altering some of the text on your page to highlight it. It’s being mentioned because your existing customers like it, so there is a good chance that it can be used to attract and convert new customers.

Learn How to Fight Bad Amazon Reviews on Amazon.

Use these tips to improve your product listings

By implementing these tips into your Amazon product page, you can give yourself the best chance at success. While you may need to make adjustments along the way, you can start out on the right foot by paying attention to these factors.

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Rae Steinbach

Rae is a Content Specialist at Taktical and a graduate of Tufts University with a combined International Relations and Chinese degree. After spending time living and working abroad in China, she returned to NYC to pursue her career and continue curating quality content. Rae is passionate about travel, food, and writing (of course).