Why the ‘Intent Cluster’ is Replacing the ‘Keyword’ in the Age of Rufus
For over a decade, the Amazon Advertising ecosystem operated on a rigid, almost Victorian set …
Grow Your Amazon Market Share with PPC [The PPC Den Podcast]
SUBSCRIBE In this episode, I talk about how Amazon sellers can go beyond just looking …
How Can I Elevate My Copywriting In My Amazon PPC Campaign? (Classic) [The PPC Den Podcast]
SUBSCRIBE Humans vs. AI?! Marketing by Emma’s Emma Schermer Tamir sits down with Michael to …
Why High Revenue Doesn’t Mean High Contribution Margin on Amazon
Picture this: You open Amazon Seller Central, and the sales charts look fantastic. Revenue is …
6 Essential Amazon Skills to Master in 2026 (Scale Your Brand) [The PPC Den Podcast]
SUBSCRIBE Is your Amazon strategy spread too thin? In this episode, Michael is joined by …
The Million-Dollar Cart: How to Sell the Most Expensive Things on Amazon
The shift from selling $20 gadgets to $20,000 luxury assets on Amazon is more than …
Mastering Amazon PPC With a Custom Excel-Powered Bidding System
Are you “Neglectful Neil,” ignoring your bids until it’s too late? Or maybe “Anxious Andy,” …
Best Perpetua Alternatives in 2026
As ad platforms grow more complex and budgets demand clearer returns, many teams are re-evaluating …