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In this episode, Michael and Clément dive into the world of Amazon PPC and why 2025 is such an exciting time for advertisers. PPC used to be simple — one bid for everyone, everywhere. Now, with Top of Search, Product Page, and B2B placements, you can target audiences that convert like crazy.
Clément shares how they got early access to B2B in beta, and while it used to be a bit mysterious, it’s now available to everyone with clear data. The numbers are impressive: B2B customers convert almost twice as well, order more units per purchase, and cost less per sale.
They break down strategies for using B2B placements, either with dedicated campaigns or bid adjustments in your existing campaigns. Add Amazon Marketing Cloud audiences on top, and you can stack your targeting for even better results. The key takeaway? B2B is massively underutilized, and testing it could seriously boost your PPC performance.
We’ll see you in The PPC Den!
Episode Highlights
- 00:00 – Why 2025 is exciting with Top of Search Product Page and B2B placements
- 00:56 – Clément talks about early beta access and how B2B data is now clear for everyone
- 03:02 – B2B customers convert almost twice as much order more units and cost less per sale
- 05:35 – Strategy ideas make a separate B2B campaign or use bid adjustments in regular campaigns
- 07:26 – B2B pricing tips using discounts or bulk pricing to catch business customers’ attention
- 10:31 – Combine B2B with Amazon Marketing Cloud audiences for better targeting watch your bids
- 15:06 – Takeaway B2B placements work really well and are worth testing in your campaigns
Links & Resources
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- Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising
- Our guest today is Clément Hynaux, Campaign Manager at Ad Badger
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If you missed them, check out our previous episodes of The PPC Den Podcast:
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Podcast Credits
- Host and Executive Producer: Michael Erickson Facchin
- Guest Co-Host: Clément Hynaux
- Senior Producer: Nancy Lili Gonzalez
- Podcast Coordinator and Graphic Designer: Sofiia Podash
- Video and Audio Editor: Pedro Moreno
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