This is your host, The Badger, providing you with the top Amazon news stories this week. Welcome to Amazon Weekly Digest!
Amazon recently enhanced their API reporting capabilities with a new report named “Other ASIN report”, along with advancing two existing reports with new metrics for Sponsored Product Ads. The new update took place last Thursday (3/15/2018).
Here’s the full message below:
The purpose of ASIN reporting is creating meaningful takeaways and now the new reports will help you do that more efficiently with the new metrics.
Here is the full list of metrics you can now receive for your Sponsored Product Ads:
And here is the new metrics you can receive for your Product (Display) Ads:
In other Amazon news:
Ad Badger’s local Whole Foods in Austin, Texas was just decorated with signs that offered 10% off for Amazon Prime members. A Whole Foods spokesperson stated this was a trial campaign and the signs have been removed.