What’s up Badger Nation? This is your host, The Badger, providing you with the top Amazon news this week.
Your Amazon Weekly Digest
As a continuation of our last Amazon digest, we explore Amazon’s new targeted product sampling, the adoption of a new MRC viewability standard, Amazon’s lucrative influencer program, Gene Munster weighs in on Amazon acquiring Walmart and whole foods, and more.
Marketing Land reports Amazon is in the early stages of a Product Sampling Program. Though the product sampling isn’t available on the ad platform yet, Amazon has been recruiting employees for the program. Currently, a job description says, “The technology team builds the core systems to automate and track sampling campaigns — and ultimately enable self-service.” The program will be tasked with driving product adoption using machine learning with Amazon’s treasure trove of data. The Badger loves data.
Amazon has adopted the Media Rating Council’s (MRC) viewability standard for view-through conversion attribution. Campaign results will now be more straightforward and improve seller experience. Read more here.
Being the top streaming service is hard work. Spotify’s hard work prioritizing podcasts in 2018 has led them to dabble in podcast ad sales.
Attention gamers. Amazon is developing its own game streaming service and plans to launch next year (2020).