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The Badger

Short-legged Amazon PPC expert. Furry ad-campaign master. Don't call me cute.

We Tested AI Video Ads — Here’s What Improved Our ROAS [The PPC Den Podcast]

October 10, 2025 by The Badger

SUBSCRIBE Michael and Shane White are back — and this time, they’re taking on the …

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Categories Amazon PPC Education, Blog, Podcast

Reconstructing Campaign Architecture for Multi-ASIN Portfolios

October 9, 2025 by The Badger

Managing one ASIN is easy. Managing ten? That’s where the real game begins. When your …

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Categories Blog, Uncategorized

Amazon PPC Secrets No One Tells You—Explode Your Brand Growth [The PPC Den Podcast]

October 3, 2025 by The Badger

SUBSCRIBE In this episode, Michael chats with Gonza Martinez about all things Amazon PPC. Gonza …

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Categories Amazon PPC Education, Blog, Podcast

Seasonal Keyword Decay: Why Your PPC Keywords Stop Performing After the Holidays

October 2, 2025 by The Badger

Every Amazon seller knows the adrenaline rush of Q4. Sales skyrocket, ads drive massive traffic, …

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Categories Blog
Five Practical Fixes for Messy Amazon Accounts

Five Practical Fixes for Messy Amazon Accounts [The PPC Den Podcast]

September 26, 2025 by The Badger

SUBSCRIBE In this episode of the PPC Den Podcast, Michael Erickson Facchin and Clifford Donovan …

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Categories Amazon PPC Education, Blog, Podcast

When Higher Total ACOS Means More Profit [The PPC Den Podcast]

September 19, 2025 by The Badger

SUBSCRIBE In this episode, Olena and Michael take on one of the hottest Amazon PPC …

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Categories Amazon PPC Education, Blog, Podcast

The Best Way to Structure Campaigns for a New Product Launch

September 18, 2025 by The Badger

Launching a new product on Amazon is both exciting and challenging. While creating a high-quality …

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Categories Blog

How to Save Your Campaigns with Bulk Files for Black Friday and Cyber Monday  [The PPC Den Podcast]

September 12, 2025September 12, 2025 by The Badger

SUBSCRIBE Hey everyone, welcome back to the PPC Den Podcast! Today we’re diving into how …

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Categories Amazon PPC Education, Blog, Podcast
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