4 Ways To Approach Black Friday & Cyber Monday for Amazon PPC-ers  [The PPC Den Podcast]


Deals, Deals, & more Deals! Sean Stone of Stone’s Goods sits down with Michael as they discuss 4 different approaches to maximize your Black Friday and Cyber Monday selling. They give advice on how to tailor each strategy, and help you find which would work best for your selling goals. This episode is a must see before the holiday season. 

We’ll see you in The PPC Den!

Episode Highlights

  • 0:00 What to expect in this episode
  • 2:26 Sean’s Hopes From Santa
  • 5:00 The Four Approaches
  • 6:14 Max Profit Per Unit vs. Max Total Profit
  • 8:18 Max Market Share
  • 9:45 Balanced Approach
  • 12:05 General Rule Of Thumb
  • 13:30 Approach Based On Goals
  • 17:25 Which Approach Is Best For You?
  • 26:30 Lightning Deals & Prime Exclusive Discounts
  • 31:30 Optimizing Your Deal
  • 34:37 Should PPCers Own Promotions for Clients?
  • 38:04 How Strategies Change For Each Approach
  • 47:00 Final Thoughts

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