Amazon Dropshipping: How does it work?

Amazon Dropshipping: How does it work?

Exploring Amazon dropshipping for 2024? Perfect, you’re in the right spot! The idea is straightforward: you sell on Amazon but don’t keep any stock yourself. Instead, a third party handles all the shipping. This guide will walk you through setting up and growing a successful Amazon dropshipping business—no unnecessary details, just what you need to know.

With Ad Badger’s insights, you’ll learn how to smoothly start and scale your dropshipping journey on Amazon.

Important Notes

  • Amazon dropshipping allows entrepreneurs to operate e-commerce stores without holding inventory with third-party suppliers handling storage and shipping.

  • Dropshipping on Amazon is great because it’s cheap to start, and you can grow easily. But, it has its downsides, like not controlling your stock and making less money on each sale. This means you need to think carefully about how to price your products.

  • To do well in Amazon dropshipping, sellers need to improve their listings, deal with typical challenges, offer great customer service, and keep up with online shopping changes.

Everything the article covers:

What is Amazon Dropshipping

If you’re new to the term, “dropshipping” might sound fancy, but it’s a big deal in online shopping. E-commerce grew by 9.3% in 2023, hitting $1.137 trillion in sales, and dropshipping has played a big part in this growth. So, what is dropshipping on Amazon all about?

Dropshipping is a way for businesses to sell products without having to keep any stock themselves.

Unlike traditional stores that have to store and send out their products, with Amazon dropshipping, a third-party supplier does all the packing and shipping directly to the customer once an order is made. This method makes it easier for lots of people to start their own Amazon dropshipping business.

Dropshipping on Amazon means you’re in charge, even though you don’t deal with the products directly. You set the prices, keep track of what’s sold, and handle sales tax. So, while someone else takes care of shipping the orders, you need to make sure everything works well together.

Suppliers, Sellers, and Customers

The dropshipping model is a triad. It’s a harmonious interplay between suppliers, sellers, and customers, each playing a unique role.

Let’s dissect these roles to understand their significance in the dropshipping ecosystem.

Suppliers are key to dropshipping. They take care of storage, packing, and shipping. They also pick the products, making sure there’s a good variety, including new and top-selling items. Plus, they need to keep prices low enough so sellers can make a profit but still affordable for buyers.

On the other hand, sellers have the following responsibilities:

  • Running their online shops to sell items.

  • Promoting products.

  • Handling customer service and satisfaction, and sharing shipping details.

  • Keeping a good relationship with suppliers for steady product quality and delivery.

  • Responding to customer questions.

  • Using smart marketing tactics to draw in customers.

Customers are crucial to dropshipping. They buy products based on what’s available and the seller’s reputation. Even though they don’t deal with suppliers directly, how well the supplier works and the quality of the product affect if they’re happy or not.

So, making money in dropshipping relies on a good working relationship between suppliers, sellers, and customers.

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What Are the Benefits of Starting a Dropshipping Business on Amazon

One big plus of Amazon dropshipping is it doesn’t cost much to start. You don’t need to buy or store any products upfront.

All you need is an Amazon seller account and to team up with suppliers, making it an easy business to get into.

You don’t have to establish a legal entity or company to start dropshipping. You can begin your venture as an individual.

Another significant advantage of dropshipping on Amazon is its scalability. With this business model, you can easily scale your business by dropship on Amazon, which allows you to:

  • Add new products or suppliers

  • Expand into new markets

  • React swiftly to market trends and customer demand by adjusting product offerings and pricing dynamically

Finally, Amazon gives dropshippers access to a big and varied group of customers, helping them sell more and reach more people. Using Amazon for dropshipping can make you more money by keeping prices right and making customers happy.

What Are the Challenges of Dropshipping on Amazon

Even though Amazon dropshipping has many advantages, it also has its problems.

A big issue is not having much control over stock since third-party suppliers manage it.

This can lead to items being out of stock or delays in getting more. Also, sellers can only offer what their suppliers have, which might limit the variety and availability of products.

Quality control is another significant challenge. Issues like shipping incorrect quantities, damaged products, or the wrong items altogether are common supplier errors that drop shippers have to contend with. 

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Another hurdle in dropshipping is the typically lower profit margins compared to traditional retail. This is due to the necessity of paying suppliers a higher price per unit.

However, with a well-thought-out pricing strategy that considers shipping costs and competitiveness with other sellers on Amazon, you can navigate this challenge successfully.

Is Dropshipping Right for Your Business

Now that we’ve explored the ins and outs of dropshipping, you might be wondering – is dropshipping the right match for my e-commerce goals?

The answer to this question depends on several factors.

First and foremost, it’s important to consider your preference for active involvement or a passive income model. Dropshipping is not a “set it and forget it” business. It requires routine monitoring, supplier coordination, and customer service management. You must be ready to invest time in your business, balancing it with personal and other professional commitments.

Another critical factor is your financial objectives. While dropshipping offers less control over product quality and the delivery experience, strategic branding can help set your business apart. Assessing potential income against long-term financial goals helps determine if dropshipping aligns with your economic ambitions.


Finally, think about how well you know and can use online tools and websites. Dropshipping works well for those who really get these platforms and can use them well. 

How to Start Your Amazon Dropshipping Store?

Ready to begin dropshipping on Amazon? We’ll show you how to set up your seller account, choose products and suppliers, and keep an eye on how your sales are doing.

Step 1: Making Your Amazon Seller Account 

Creating an Amazon seller account is your first step toward launching your dropshipping business. This process involves:

  1. Providing personal and business information

  2. Selecting a professional seller plan

  3. Providing your email and verifying it with a code sent by Amazon

  4. Providing personal information

  5. Selecting your business location and type

After confirming who you are and your business details, pick the professional seller account, which costs $39.99 a month.

Follow Amazon’s dropshipping rules by showing you’re the seller on all packages and invoices.

After this process, you can log into to begin listing your products for sale.

Step 2: Finding the Right Products and Suppliers

Picking the right products and suppliers is key for your Amazon dropshipping. Doing detailed research helps you find products that lots of people want but not many sell. 

When it comes to selecting, choose suppliers who:

  • Offer a network of suppliers through their products or platforms.

  • Have warehouses in your key target countries for faster shipping.

  • And are authorized to sell specific brands.

Requesting samples from suppliers is essential for evaluating the quality of the products.

And remember, strict adherence to Amazon’s dropshipping policy is key for a successful dropshipping business.

FBA vs. Dropshipping

As an Amazon seller, you are likely to encounter a common dilemma – should you opt for Fulfillment by Amazon (FBA) or stick with dropshipping?

Each model presents unique advantages and challenges.

FBA sellers enjoy several benefits, including:

  • More control over branding and customer experience compared to dropshipping

  • Enhanced seller reputation protection through Amazon’s management of the post-order experience

  • Access to a massive customer base, including Prime members

  • Automated Prime badge placement on products

However, it’s important to note that utilizing FBA also comes with various fees that can impact profit.

On the other hand, dropshipping allows sellers to avoid inventory costs, relying on suppliers for shipping.

However, sellers are responsible for customer service and returns. While this can be mitigated by working with reliable suppliers or integrating FBA for faster shipping times, it’s essential to weigh the pros and cons of each model.


Choosing between FBA and dropshipping depends on your goals, what you have to work with, and how much risk you can handle. FBA might be better for earning more and gaining trust with the Prime badge. Both options consider fast shipping and many Amazon Prime members.

How to Boost Your Amazon Listings for Best Visibility

Creating a successful Amazon dropshipping business goes beyond selecting the right products and suppliers. It’s all about making your products shine in a sea of listings. So, how do you boost your Amazon listings for maximum visibility?

First up, optimize your product listings like a pro. Start with thorough keyword research to find the most relevant terms. Use tools like Amazon’s own keyword tool or third-party options to get the best keywords. Integrate these keywords naturally into your product titles and descriptions. Think like a customer – what would you type in the search bar?

Next, stay updated with Amazon SEO best practices. The algorithms change, so make sure your listings are always in line with the latest guidelines.

High-quality images are a must. Use clear, professional photos that show your product from all angles. Highlight any unique features or benefits. Detailed descriptions with bullet points make it easy for shoppers to see what they’re getting. Mention key features and benefits clearly and concisely.

Take it up a notch with A+ Content. This allows you to add more detailed information, images, and even videos. It’s a game-changer for making your product stand out. Use it to tell your brand story, highlight product benefits, and give customers all the info they need to hit that buy button.

Lastly, sellers can improve visibility by adapting to changes in Amazon’s search algorithm and employing Amazon Sponsored Products as effective cost-per-click advertisements to target high-intent shoppers.

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How to Improve Your Dropshipping Process

Making your workflow smoother can save time, reduce mistakes, and boost profits. So, how can you achieve operational excellence in your dropshipping workflow? Automating with the right tools is the key.

First, use various tools and software to handle tasks like order processing, inventory management, order fulfillment, and customer service communications. Automation tools can take care of routine jobs like adding products, keeping track of stock, and adjusting prices, making your operations run smoothly.

Choosing a supplier with good software is crucial. It simplifies dropshipping by assisting with orders, tracking shipments, and communicating with customers. This ensures your workflow is efficient and reliable.

However, while automation offers significant benefits, it also comes with risks like technical glitches and a potential loss of the personal touch in customer service. That’s why a balanced approach is necessary. Virtual assistants can be invaluable for tasks that require personal attention, such as customer support, product research, and competitor analysis.

By combining automation with the human touch of virtual assistants, you can streamline your dropshipping operations, reduce errors, and maintain excellent customer service. This balanced strategy helps you run a more efficient and profitable dropshipping business, just like a Honey Badger would tackle any challenge head-on.

How to Overcome Common Dropshipping Challenges on Amazon

Amazon dropshipping can be profitable, but it comes with challenges. Knowing these obstacles and how to handle them can lead to success.

First, keeping your account secure is key. Never share your account with dropshipping companies and ensure you’re allowed to sell branded items. Always monitor product quality and stock levels to avoid issues.

Track how fast items sell and always have extra suppliers ready. If something’s out of stock, inform your customers immediately to maintain trust and satisfaction.

Providing excellent customer service is another hurdle. Build a support team dedicated to answering customer questions quickly and making returns easy. Set competitive prices and be transparent about any shipping delays to stay ahead on Amazon.

By addressing these challenges with a proactive approach, you can run a smooth and profitable dropshipping business on Amazon.

What Are Some Alternative Business Models to Dropshipping on Amazon

While dropshipping is a popular business model on Amazon, it’s not the only viable option. Amazon offers a variety of business models that cater to different needs and preferences.

Let’s explore some of these alternatives.

The Amazon wholesale model

Means buying lots of brand-name products to sell on Amazon. You need to keep stock, but it lets you grow bigger and have more control. You’ll need some extra permits to start, but it’s a good option if you want more control over what you sell.

Private labeling

Another alternative for Amazon sellers is private labeling. This model allows sellers to create and sell their own branded products through their Amazon store, giving them complete creative control over their listings. By conducting product research and sourcing from a manufacturer, sellers can potentially achieve higher profit margins by eliminating middle-person costs. While it requires more upfront work, private labeling offers sellers the opportunity to build their own brand and have more control over their business, including decisions related to external packaging.

Each business model comes with its pros and cons, and it’s crucial to choose the one that aligns with your goals, resources, and risk tolerance. 

Some common business models on Amazon include:

  • Private Labeling

  • Retail Arbitrage

  • Online Arbitrage

  • Wholesale

  • Dropshipping

What Are the Latest Dropshipping Trends

To stay ahead in the fast-changing world of e-commerce, it’s important to know the latest trends and future predictions in dropshipping.

Several sectors are seeing a rise in demand for certain products.

Here are some examples:

  • Beauty and personal care sectors: rise in demand for natural skincare and organic products

  • Pet supplies: strong demand for multifunctional and fashionable accessories

  • Home improvement segment: rising trend presents dropshipping opportunities in DIY tools and functional decor

Mobile commerce is gaining traction, especially among Gen Z consumers, pushing dropshippers to optimize their offerings for mobile platforms. Dropshippers are also finding success with hard-to-find locally products, tapping into niche markets not served by traditional brick-and-mortar stores.

The bottom line

In sum, Amazon dropshipping is a compelling business model that offers numerous advantages, including low upfront costs, scalability, and access to a vast customer base. However, like any business venture, it comes with its challenges. By understanding these challenges, equipping yourself with the right strategies, and staying updated with the latest trends, you can navigate the Amazon dropshipping landscape and build a successful business. 

Frequently Asked Questions

Is dropshipping still allowed on Amazon

Yes, dropshipping is still allowed on Amazon as long as you adhere to Amazon’s policies and guidelines, including being the seller of record and showcasing your branding on packaging and shipping materials.

How much does it cost to start dropshipping on Amazon

To start dropshipping on Amazon, you simply need to cover the monthly subscription fee for an Amazon Seller Account, which is $39.99 per month for the Professional Plan. Any additional product research software may incur extra costs.

What is the success rate of Amazon dropshipping

The success rate of Amazon dropshipping is estimated to be around 10-20% by industry experts. The misconception of dropshipping as a get-rich-quick scheme contributes to lower success rates.

What is Amazon Dropshipping

Amazon dropshipping is an e-commerce model where sellers list products on Amazon without holding inventory and forward orders to a third-party supplier for direct fulfillment to customers.

What are the benefits of Amazon Dropshipping

Amazon dropshipping offers benefits such as low upfront costs, scalability, quick adaptation to market trends, and access to a large customer base, making it an attractive option for many entrepreneurs.



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