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Amazon PPC Secrets No One Tells You—Explode Your Brand Growth [The PPC Den Podcast]

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In this episode, Michael chats with Gonza Martinez about all things Amazon PPC. Gonza shares how he bought his first Amazon brand and dives into his approach to auditing campaigns, spotting opportunities, and boosting sales. They talk about smart strategies, understanding competition, and making data work for profitable growth. 

Gonza also shares his tips for leading a team, learning on the go, and “reviving” ad accounts after buying a brand. Whether you’re a brand owner or just curious about Amazon marketing, this episode is full of insights you don’t want to miss!

We’ll see you in The PPC Den!

Episode Highlights

  • 00:00 – Intro & welcome to Gonza Martinez
  • 02:15 – Gonza’s first Amazon brand purchase story
  • 06:00 – How to audit Amazon PPC campaigns
  • 10:20 – Finding growth opportunities
  • 14:00 – Competition analysis & smart strategies
  • 18:30 – Tips to boost sales fast
  • 22:00 – Leading a team & learning on the job
  • 26:00 – Reviving ad accounts after buying a brand
  • 30:15 – Key mistakes to avoid in Amazon PPC
  • 34:00 – Advanced campaign tips & tricks
  • 38:20 – Gonza’s personal insights & advice
  • 42:00 – Closing thoughts & goodbye

Links & Resources

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If you missed them, check out our previous episodes of The PPC Den Podcast:​

Find even more episodes here.

Podcast Credits

  • Host and Executive Producer: Michael Erickson Facchin
  • Guest Co-Host: Gonza Martinez
  • Senior Producer: Nancy Lili Gonzalez
  • Podcast Coordinator and Graphic Designer: Sofiia Podash
  • Video and Audio Editor: Pedro Moreno
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