How Can I Use Phrase Match To Rank Higher On Amazon? [The PPC Den Podcast]


It’s A Match! Join Noemi Bolojan from Scale Wave as she sits down with Michael to discuss all things phrase match. They’ll talk about broad vs. exact matches, how to best use your search term report data, how to manage your phrase match types, and more! 

We’ll see you in The PPC Den!

Episode Highlights

  • 0:00 What to expect in this episode
  • 2:50 Noemi’s Journey
  • 5:00 The Importance Of A Strong Foundation
  • 9:30 Using Search Term Report in 2023
  • 13:15 Defining Root Keywords
  • 18:04 How People Manage Match Types
  • 25:12 Using Search Term Report Data
  • 32:42 How Often Should You Check In?
  • 35:32 How Long Might It Take To See Results? 
  • 39:00 Where to find Noemi

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