How Should I Set My Starting Bid For An Amazon PPC Campaign? [The PPC Den Podcast]


Brent Zahradnik from AMZ Pathfinder sits down with Michael to talk about potential starting bids for Amazon PPC Campaigns. They discuss where you should get your starting bids from, if you should use suggested bids, and different strategies for a variety of campaigns.

We’ll see you in The PPC Den!

Episode Highlights

  • 0:00 What to expect in this episode
  • 5:49 Where Do You Get Your Starting Bids From?
  • 9:10 Should You Use Suggested Bids?
  • 9:30 Brand New Keywords & Themes
  • 10:00 Keywords Related To Those Previously Used
  • 14:30 Bids For Single Keyword Campaigns
  • 18:15 ASIN Targeting Starting Bids
  • 21:15 Category Targeting

Links & Resources

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Podcast Credits


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