How To Become An Advanced Advertiser for Amazon PPC Campaigns [The PPC Den Podcast]


What Would Alfredo Do? This week, Michael sits down with Ad Badger PPC Campaign Manager Alfredo Roselli to talk about his Amazon PPC strategies, tactics, and best practices. The pair discuss how to fix campaign structures, increasing coverage,  ACOS data delays, and more!  

We’ll see you in The PPC Den!

Episode Highlights

  • 0:00 What to expect in this episode
  • 3:55 Alfredo’s Productivity Philosophy
  • 5:55 “Coverage” as a PPC term
  • 9:55 Picking Up On The Nuances
  • 11:20 Fixing a Campaign Structure
  • 13:40 Implementing N-Gram Analysis
  • 18:40 Increasing Coverage With Sponsored Display
  • 23:50 Dealing With High SKU Accounts
  • 29:14 Looking At ACOS With Data Delays
  • 33:42 Search Behavior Randomness

Links & Resources

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