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In this episode of the PPC Den podcast, Michael and Elizabeth Greene from Junglr discuss how to forecast costs and results for Amazon advertising campaigns. They explain how to estimate costs, order numbers, and ACOS before launching a campaign. Elizabeth also shares where to find important data like search volume, CPC, and CVR. You’ll learn how to budget and set realistic expectations to get the best results from your Amazon PPC efforts.
This episode is a rerelease of one of our most popular episodes. Please note the resources and link section for any relevant updates.
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Episode Highlights
- 0:00 Intro– Get out your crystal balls!
- 4:43 When is forecasting necessary in Amazon PPC?
- 9:27 First step when planning an approximation
- 10:57 Where to get approximate search volume
- 15:50 Where to get approximations for average CPC
- 20:05 How to build a mid-case or worst-case scenario
- 28:35 When does Elizabeth use approximations
- 30:40 Why approximations are useful
Links & Resources
- 🦡 GET AD BADGER ➡️
- Where to find Elizabeth Greene
- Junglr
- Here’s another episode featuring Elizabeth, How To Launch Your First Sponsored Products Campaign On Amazon?
- All About ACOS YouTube playlist
- ACOS for Amazon: What is ACOS and How to Calculate for Amazon PPC?
- Like the podcast? Leave us a video review!
- 📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing
- Follow Ad Badger’s CEO, Michael Facchin
- Book a call to discuss Amazon PPC strategy
Negative Keyword Target Nightly Hunt
This tool automatically finds and removes bad keywords from your Amazon ads, making them work better, even overnight.
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If you missed them, check out our previous episodes of The PPC Den Podcast:
Find even more episodes here.
Podcast Credits
- Host and Executive Producer: Michael Erickson Facchin
- Guest Co-Host: Elizabeth Greene
- Senior Producer: Nancy Lili Gonzalez
- Podcast Coordinator and Graphic Designer: Sofiia Podash
- Video and Audio Editor: Pedro Moreno
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