How To Forecast Your Amazon PPC Approach (Classic) [The PPC Den Podcast]

How To Forecast Your Amazon PPC Approach (Classic)


In this episode of the PPC Den podcast, Michael and Elizabeth Greene from Junglr discuss how to forecast costs and results for Amazon advertising campaigns. They explain how to estimate costs, order numbers, and ACOS before launching a campaign. Elizabeth also shares where to find important data like search volume, CPC, and CVR. You’ll learn how to budget and set realistic expectations to get the best results from your Amazon PPC efforts.

This episode is a rerelease of one of our most popular episodes. Please note the resources and link section for any relevant updates.

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Episode Highlights

  • 0:00 Intro– Get out your crystal balls!
  • 4:43 When is forecasting necessary in Amazon PPC?
  • 9:27 First step when planning an approximation 
  • 10:57 Where to get approximate search volume
  • 15:50 Where to get approximations for average CPC
  • 20:05 How to build a mid-case or worst-case scenario 
  • 28:35 When does Elizabeth use approximations
  • 30:40 Why approximations are useful

Links & Resources

Negative Keyword Target Nightly Hunt

This tool automatically finds and removes bad keywords from your Amazon ads, making them work better, even overnight.

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