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Think cutting your Amazon PPC budget is like saving money? In this episode, Michael Tejeda breaks down why slashing your ad spend right now could actually hurt your organic rankings and cost you more in the long run. With tariffs and economic uncertainty shaking things up, Michael shares real client stories and smart strategies like keyword clustering and budget balancing that helped boost sales—even when the market softened.
A must-listen for every Amazon seller who wants to win the game.
We’ll see you in The PPC Den!
Episode Highlights
- 00:00 – What questions do Amazon sellers ask most?
- 00:27 – Tariffs are messing things up — why cutting ads now is a bad move
- 02:24 – Why slashing your ad budget can hurt your sales big time
- 04:14 – How Amazon ads help your organic (free) sales
- 06:30 – When a client says “Cut my ads in half!” — what really happens
- 07:37 – How fast your organic sales drop after cutting ads
- 09:00 – Story time: What happened when we pumped up the ad budget
- 15:47 – How grouping keywords helps you spend ad money smarter
- 19:10 – Why breaking keywords into clusters makes your budget work better
- 20:34 – Staying cool when Amazon throws curveballs at your ads
- 22:13 – Different sellers, different ad struggles
Links & Resources
- 🦡 GET AD BADGER ➡️
- Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising
- Get to know Michael Tejeda, a skilled campaign manager at Ad Badger
- Tariff Turmoil: How Brands Are Adapting in 2025
- Successful Ecommerce Entrepreneur On Business, Scaling 10x, and Finding the Right Partners
- The One Activity That Will Fix Your ACOS in 2025
- How to Find Products That Sell Organically
- 📚 Unlock our FREE comprehensive Amazon Marketing Playbook
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- Transform your workflow with our comprehensive Amazon Advertising checklist
- Review all our show notes
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If you missed them, check out our previous episodes of The PPC Den Podcast:
Find even more episodes here.
Podcast Credits
- Host and Executive Producer: Michael Erickson Facchin
- Guest Co-Host: Michael Tejeda
- Senior Producer: Nancy Lili Gonzalez
- Podcast Coordinator and Graphic Designer: Sofiia Podash
- Video and Audio Editor: Pedro Moreno
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