Should I Be A Seller Or A Vendor on Amazon?  [The PPC Den Podcast]

Should I Be A Seller Or A Vendor On Amazon


Should I sell or should I vend? Adam Riback of CFS Brands sits down with Michael to talk about what it’s like to be a seller vs. a vendor, in relation to Amazon PPC campaigns. They dive into differences between the two, pros and cons of both, and how these different positions affect their marketing.

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Episode Highlights

  • 0:00 What to expect in this episode
  • 4:26 Being a Seller vs. a Vendor
  • 7:03 Why Should You Become A Vendor?
  • 11:05 ECommerce Operations
  • 20:04 Price Optimization Limitations
  • 34:50 Marketing To Sellers vs. Vendors
  • 44:30 The Next Frontier
  • 59:00 Ad Badger Software Tool

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