Welcome to your New Year’s Sponsored Products Checklist!
Last week, I went over some resolutions to keep your Sponsored Products fit. Now, I want to present a useful checklist to keep at your disposal. Here’s everything you should check off as you decide your campaign strategy for the new year.
Your Sponsored Product Ads
Reminder: ACoS = Ad Spend / Sales
Balance Profit and Revenue – 20 to 30%
Keep ACoS Ultra-Low to Increase Profit – Under 10%
Raise ACoS to Boost Organic Ranking – Over 30%
With an increase in ad spend, you will be more likely to win bids on keywords and increase traffic to your product pages. In theory, increasing in impressions could potentially increase sales. Acquiring more sales, you can increase ratings and appeal to the Amazon A9 algorithm and increase your organic ranking. Increasing your organic ranking can lead to even more sales and repeat the cycle.
Update Your Campaign Groupings
Your campaign groupings should be different than they were during the holidays. You may have separated your products because you had different expectations for them. For example, you may have separated your candy cane colored socks apart from your plain white socks because they were more popular during the holidays. Now it’s time to change them back.