Successful Ecommerce Entrepreneur On Business, Scaling 10x, and Finding the Right Partners [The PPC Den Podcast]

In this episode of PPC Den, we sit down with Francis Leger from GS Plant Foods — a bonsai hobbyist, and the kind of entrepreneur who doesn’t just grow plants… he grows businesses too.

Francis shares how he scaled from $0 to $1M (spoiler: it wasn’t magic, it was grit), what needs to shift to hit $5M, and how his approach to marketing and operations evolved at every stage. 

We also get into the real talk: how to find the right business partner (and how to spot the wrong one fast), why trust matters more than contracts, and what makes a good agency relationship actually work.

Of course, we couldn’t let him go without asking the hard-hitting questions: Is being a chef harder than being a founder? What plant is actually trying to die every day? And will AI ever figure out how to water your monstera for you?

This episode is part founder therapy, part growth masterclass — and 100% worth your time.

We’ll see you in The PPC Den!