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In this episode, Mike sits down with Mina Elias from Trivium Group. They talk about how Amazon sellers use their data and common mistakes they make. They also discuss understanding competitive positional awareness, building a simple dashboard to track key metrics, tips for scaling and optimizing PPC campaigns, and identifying and cutting wasted spend. Join the conversation to learn how to improve your Amazon campaigns with smart data use.
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Episode Highlights
- 0:00 – What is Mina’s morning routine?
- 5:31 – How Amazon sellers interact with their data
- 6:07- How do typical sellers behave with data
- 8:05 – What is competitive positional awareness
- 23:12 – How to build a comprehensive dashboard
- 36:02 – How to scale and optimize PPC campaigns
- 37:38 – How to identify wasted spend
- 45:52 – What is the conclusion
Links & Resources
- 🦡 GET AD BADGER ➡️
- Can Amazon PPC Success Be Predicted?
- How Does Tracking Keywords Help PPC?
- How To Develop A Successful Client Relationship?
- Can Agencies Serve As Teachers In Amazon Selling?
- How To Launch Amazon Products That Customers Actually Want?
- Like the podcast? Leave us a video review!
- 📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing
- Follow Ad Badger’s CEO, Michael Facchin
- Book a call to discuss Amazon PPC strategy
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This tool automatically finds and removes bad keywords from your Amazon ads, making them work better, even overnight.
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Podcast Credits
- Host and Executive Producer: Michael Erickson Facchin
- Guest Co-Host: Mina Elias
- Senior Producer: Nancy Lili Gonzalez
- Podcast Coordinator and Graphic Designer: Sofiia Podash
- Video and Audio Editor: Pedro Moreno
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