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In this episode, Michael dives into one of the biggest PPC headaches: non-converting spend. He doesn’t hold back, starting with a shocking stat—$500,000 wasted annually on clicks that don’t convert. If your ACOS feels out of control, it’s not because of your converting clicks. It’s those silent budget thieves—non-converting ones—that are dragging you down.
Non-converting spend hides in your reports, and most people ignore it after their first analysis. By the end of the episode, Michael doesn’t just show you how to clean up your account; he makes you see non-converting spending for what it is—a fixable problem.
We’ll see you in The PPC Den!
Episode Highlights
- 0:00 – Did You Survive 2024?🎄
- 0:13 – Merry Christmas, Happy Hanukkah, and Don’t Forget to Breathe!
- 0:44 – 2017 to 2024: You Keep Showing Up. I See You.
- 0:55 – 2025? Bring It On. Booby Traps Included.🪤🎆
Links & Resources
- 🦡 GET AD BADGER ➡️
- Where to find Michael, Michael Erickson Facchin
- The N-gram Sheet
- 2025 Amazon Marketing Resolutions and Intentions
- How to Optimize Minimum and Maximum Bids in Amazon PPC to Improve ACoS
- Non-Converting Spend: Misunderstood or Mismanaged? A Closer Look at Your PPC Campaigns
- What strategies can help minimize wasted spend in Amazon PPC?
- How does conversion rate influence ACOS on Amazon?
- 📚 Unlock our FREE comprehensive Amazon Marketing Playbook
- Subscribe to our newsletter
- Transform your workflow with our comprehensive Amazon Advertising checklist
- Review all our show notes
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If you missed them, check out our previous episodes of The PPC Den Podcast:
Find even more episodes here.
Podcast Credits
- Host and Executive Producer: Michael Erickson Facchin
- Senior Producer: Nancy Lili Gonzalez
- Podcast Coordinator and Graphic Designer: Sofiia Podash
- Video and Audio Editor: Pedro Moreno
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