Case Study: How Do I Recover From An Amazon BSR Low Ranking?  [The PPC Den Podcast]


In this episode, Michael and Ad Badger’s Account Manager, Michael Tejeda, look into another client’s case. Starting out at the rank of seven or eight, the product was able to reach number one and then dropped back to three. These two Amazon PPC experts will examine the factors that contribute to the low BSR, the strategies that can be employed to improve its ranking, and how to ensure it recovers from the drop and stays high. 

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Episode Highlights

  • 00:00 BSR (Best Sellers Rank)
  • 02:03 Intro
  • 03:14 Case Study discussion with Michael Tejeda 
  • 05:11 Client’s BSR history
  • 07:39 Basic Ad coverage
  • 09:43  80/20 Rule
  • 12:59 What was done to reach BSR one?
  • 15:27 How much can we effectively manage?
  • 18:07 Hit the bottom of the funnel
  • 19:26 Does BSR even matter?
  • 23:19 How do you track BSR?
  • 24:23 Why did the BSR fall from one to three?
  • 25:57 How do you measure visibility?
  • 26:41 What will be the strategy for the product?
  • 28:34 Recap of the case study
  • 30:17 Outro

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